This Valentine’s Day, Romance Them with Non-Alcoholic Drinks

Tuesday, February 9th, 2016

fancy teaA simple, and often overlooked, way to increase per-table sales is non-alcoholic beverages. They can quickly add up, leading to a higher check total, which is good for the server and the restaurant! Valentine’s Day is coming up, one of the busiest days of the year for any restaurant. Try these tips to help boost your sales:

Start with the menu. Be sure to give the non-alcoholic drinks their own section on the menu. As a recently pregnant diner, I was frequently frustrated by many restaurants lack of a beverage menu. Many restaurants will opt to exclude them, but it’s important to increase sales.

Offer limited-time-only beverages. Nothing generates interest like knowing something is only available for a limited time! Rotating seasonal beverages can help you test new flavors and if something really takes off, you can add it to the menu full time.

Education is key. Educate your serving staff to sell non-alcoholic beverages. They know to offer a glass of wine or beer, but teach them to suggest a few non-alcoholic options as well. A cool glass of tea on a hot day or a warm cup of coffee at brunch might strike a perfect balance with that mimosa!

Pair them with a meal. When your table full of “I’ll have water” customers orders, suggest a non-alcoholic beverage that goes great with that dish. Flavored teas are perfect for this, when you consider their herbal qualities and subtle flavors.

Develop a “signature drink.” Create a taste that is worth coming back for. Flavored teas and lemonades are HOT right now, and might make the difference between you and the restaurant across the street.

Put them on display. Frozen drink dispensers rotating in the background, bubbling lemonade in the mixer and even bottled beverages in display refrigerators all help keep the beverages on display and in the customer’s minds. Increase sales by keeping both alcoholic AND non-alcoholic options visible to your customers.

One of the greatest margins in any restaurant is the beverage service. Don’t miss this opportunity to boost sales and revenue with a few simple steps this Valentine’s Day.


Ways to Share Valentine’s Day with Your Customers

Tuesday, February 2nd, 2016

valentines dayDining out is one of the most popular ways for couples to celebrate Valentine’s Day, which gives restaurateurs a tremendous profit making opportunity in the midst of the winter lull. And with February 14 falling on a Sunday this year, there’s a chance to generate even more revenue than usual by offering breakfast and/or brunch in addition to dinner.

But Valentine’s Day success doesn’t just happen. You must be willing to temporarily tailor your menu, decor, services, and operating hours towards attracting customers for the holiday, especially if your restaurant is not typically known as a romantic destination. Here are some suggestions on how to do just that, even with a limited marketing budget:


  • Make sure would-be diners know your restaurant will be doing something special for Valentine’s Day by getting the word out on all of your social media accounts and posting notices within your establishment.
  • Offer a complimentary appetizer, drinks, dessert, or other freebie or discount for the first 20-25 reservations or for making a reservation prior to a certain date to encourage early responses.
  • Create holiday-specific dessert options, such as red and pink or heart themed desserts, or ‘dessert for two’ menu offerings.
  • Based on the number of early reservations you get and the number of walkups you can expect, be sure to have enough kitchen help and waitstaff able (and willing) to work.
  • Alter the ambience of your restaurant to suit the occasion by dimming the lights, placing candles on each table, choosing soft background music, and adding red or pink accents to the interior decor.
  • Create some kind of keepsake that customers can take home to remember the experience. Popular keepsakes include special menu covers, custom champagne flutes, personalized matchbooks, or a printed photo of the couple.
  • Promote red or pink drinks such as strawberry daiquiris, pomegranate margaritas, Jack Rose cocktails, blood orange mimosas, and cosmopolitans to help diners get in the spirit of the evening. Save time and keep the fun flowing by using a Bunn frozen drink dispenser or a Waring high-powered commercial blender (both available at behind the bar.
  • Serve heart-shaped versions of appetizers, breads, and desserts, and arrange the food in the main course into a heart shape prior to serving.
  • Give each departing couple a red rose and a voucher or discount coupon for a future date.


While some people might cynically dismiss Valentine’s Day as a “made up” holiday, few restaurateurs can afford to ignore the occasion. Demonstrate your willingness to share Valentine’s Day with your customers by using some of the ideas listed above to make their dining experience unforgettable.

Now Serving – February 2014 – 10 Tips to Interview Like a Pro

Thursday, February 6th, 2014

FEBRUARY 2014 A monthly newsletter showcasing the taste of cookware ISSUE 62
Now Serving

It’s almost Valentine’s Day, which means an abundance of flowers, chocolate, and dinner reservations. With an increase in dining out this time of year, now is the perfect time to upgrade your restaurant equipment. If you are looking to purchase a new piece of equipment, be sure to click here and check out the Gen2 closeout specials we are currently offering. With a variety of items to choose from, you should be able to find exactly what you’re looking for.

Did you know over $1 billion worth of chocolate is purchased for Valentine’s Day in the United States alone? What’s your favorite type of chocolate-y treat? Stop by our Facebook page and let us know! While you’re there, make sure you take a look at our one-day only deals! And if you review a product online, you will be automatically entered into ShortOrder’s monthly giveaway. Please join us in congratulating this month’s winner: John Holsonback!
Don’t forget to check out our clearance section. We have a wide variety of discontinued, and scratched and dented products that are all covered by the full manufacturer warranty.

In this month’s issue: 10 Tips to Interview Like a Pro, Valentine Milk Shake as a tasty Valentine’s Day treat, and our featured products: a Hamilton Beach Blender, a Beverage-Air Milk Cooler, and an Eagle Drainboard Glassrack.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Ann Marie Hillier

10 Tips to Interview Like a Pro

How to Determine Which Candidates are Right for Your Company

Given that your staff is your top resource, it is important to make the most out of your interviews with potential candidates. In her article “10 Tips to Interview Like a Pro,” Dawn Cacciotti, senior vice president, human resources of the National Restaurant Association offers guidance for interviewing job candidates.


  • Conduct the interview in a quiet spot which allows you and the candidate to focus on the conversation.
  • Always show the same respect to candidates that you expect from them.
  • Include a variety of questions in the interview, asking candidates yes/no questions, as well as questions that require a more lengthy response.
  • Try to learn more about the candidate’s personality through questions that ask them to provide examples from their past work experience.
  • Make sure to ask follow-up questions which demonstrates genuine interest in the candidate’s answers.
  • If the position requires specific certifications, make sure that the candidate has the necessary background to qualify.
  • Focus on behavioral-based interviewing. Think about the common characteristics of your top performers and ask questions to determine if candidates also possess these traits.
  • Always pay attention to smaller details, such as non-verbal cues from the candidate. Did they come in and smile? Did they dress appropriately for the interview and the position?
  • Consider a test run, giving candidates the opportunity to work half days with their potential team (with pay). This will be a great way to reveal the candidate’s strengths and weaknesses.
  • Allow job candidates to ask you questions which can reveal their preparedness as well as enthusiasm for the opportunity.
  • Have closing comments prepared. Always thank the candidate for their time and interest. Even if you’re not interested in hiring the candidate, it is always important to remain courteous.


Featured Products
Hamilton Beach Blender
1 Gallon, Two Speed Motor
$940.00 delivered
Beverage-Air Milk Cooler
2-Section, 37″ Height
$2,211.00 delivered
Eagle Drainboard Glassrack
Threaded Drain, 36.5″ Height
$587.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe
Valentine Milk Shake
Check out this tasty Valentine’s Day treat from


  • 2 Cups Strawberry Ice Cream
  • 1-2 Cups Milk
  • 2 Tbsp Strawberry Jam
  • 2 Ounces Cherry Kijafa Wine


  1. Blend all ingredients until the shake is thick and creamy.
  2. Serve the milk shake in a tall glass topped with whipped cream.
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