Restaurant Success in the City: Urban Franchising Tips

Monday, August 5th, 2013

If you’re franchising your restaurant in an urban area, you’re going to need more than quality restaurant equipment to make it work. While, yes, your focus should always be on turning out a quality product and providing excellent service, setting up a franchise location in an urban environment comes with a special set of challenges.

How can you open your restaurant and ensure that your restaurant equipment will always be busy? Read on for tips for urban franchising success.

Get the Word Out

To gain publicity in an urban area, creating awareness online can be a great stepping stone. Turn to your own social media outlets, connect with others, and invite food bloggers to come in to create a buzz about the opening of your location.

Know the Codes

Urban locations may have special regulations that other locations lack, and you should make sure your restaurant can comply with them. Whether it’s the method of trash storage and disposal, the location of deliveries, or special fire code limitations, it’s important to be well-informed before starting operations.

Bring in the Experts

Franchisees who have experience in an urban market are ideally-prepared to help with the opening of a city franchise. Using operators who are already familiar with the operational challenges and quirks that come with the urban restaurant business can eliminate some of the floundering that may occur when a franchise location first opens.

Prepare for Lunchtime

There are several challenges that come with operating a restaurant in the city during lunch. In a smaller community, customers might come in to your restaurant for a leisurely lunch. In a city environment, however, the lunch hours are often populated by hurried patrons and professionals who are lunching within a time limit. As a result, lunchtime will see a higher volume and intense activity on your kitchen’s restaurant equipment. Prepare for this by making to-go ordering easy (as with a separate waiting area or ordering station), clearing space for large lines, and servicing your restaurant equipment regularly to make sure it is working optimally.

Employ Locally

If you’re expanding in an urban area, you want the people working your restaurant equipment and running your restaurant to be from the area, as well. Hiring the right staff may allow you to be connected with local vendors right away, be aware of the area’s regulations from the start, and be able to connect with the people of the city on a more personal level.

More Tips and Restaurant Equipment from ShortOrder

What tips would you give someone opening a franchise in an urban area? Connect with ShortOrder on Twitter and Facebook and tell us about your experiences with urban franchising and restaurant equipment!

For more restaurant industry tips, the latest on quality restaurant equipment, and more, you can keep reading What’s Cooking.

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