Every year when January 1st rolls around, everyone starts planning out what their new year’s resolutions will be. Invariably, at least one resolution will be shedding a few extra pounds. This is why we at ShortOrder recommend developing a health-focused menu that will encourage customers to keep their resolutions while eating your delicious food. So, below are a few delightfully delicious, but health-conscious suggestions to add to your new menu:
1. Skinny Pizzas
Pizza is most definitely a restaurant staple, which is why it is a great idea to make a lower-calorie pizza. You can do this by using low fat cheeses, a plethora of fresh vegetables, grilled meats, and an ultra thin crust. You can’t go wrong with adding this to your menu.
Because there is less time between Thanksgiving and Christmas this year, restaurants are coping with a shorter holiday shopping season, and are looking for ways to make up for missed revenue. Fortunately, it looks like it is prime time to take advantage of the gift card. Overall, more than 80% of shoppers plan to buy at least one gift card during the holidays this year, according to the National Retail Federation’s gift-card spending survey. And as the economy improves, shoppers are moving away from retailer gift cards and willing to buy restaurant gift cards. Both full service and fast casual restaurants are faring well with this trend, with everyone from Olive Garden to Starbucks showing up as top contenders in the top 20 of a survey of most-desired gift cards by the Baltimore-based card-exchange company, GiftCardRescue.
So how can your restaurant capitalize on rise of the gift card? Here’s how to boost your restaurant’s gift card sales.
Has your restaurant seen an increase in action every Monday night since the football season started up? If so, there are a few appliances that your restaurant needs to have to be able to run a successful Monday night football event that will not only keep your customers happy, but keep them coming back for more.
The first item, and probably most important piece of restaurant equipment on our checklist, is a good draft beer cooler. Draft beer is more popular than ever, so it’s a good idea to keep plenty on tap to cater to guest’s tastes. ShortOrder suggests getting one with a 2+ keg capacity so that your customers have a few options to choose from. Plus, by using a Kegerator that has a multiple keg capacity, you’ll have a smaller chance of running out during a big game. After all, the last thing a football fan wants while watching their favorite football team play is to run out of beer.
Next on our list of essentials is a nice, heavy-duty commercial fryer. When you get a fryer from ShortOrder, you don’t have to worry about it breaking down in the middle of a football game when your customers are ordering a plethora of fried foods. If this happened, your customers would not be happy, and might change their gameday hotspot for watching the football game.
Last on our gameday checklist is the perfect commercial charbroiler. Any restaurant that caters to football fans knows that on Mondays it’s best to be fully stocked up on favorites like hamburgers and hot dogs, which are staples in the Monday night football fan’s diet. This is why you need a charbroiler that will grill a great hamburger every time.
So are you ready for next Monday based on our checklist? If not, contact ShortOrder today and let us take your kitchen to the next level.
Are you caught up with the most recent trends in the beverage world? Restaurants that don’t change with the times can find themselves a bit low on profit and slow in business, so it’s best to put your ice machines to good use to offer customers trending options when it comes to drinks. This week ShortOrder offers you some of the top beverage trends in the business, and some ideas about how to incorporate them into your menus, from ice machines to coffee beans.
Pour-over coffee is making headway right now in the restaurant industry. This delectable spin on your basic brew involves pouring boiling water over a filter packed with coffee grounds. The result is the freshest of cups of Joe, and it seems patrons are willing to pay a little more for the quality. To mix things up, serve pour-over coffee on ice from your ice machines.
Try out specialty ice for your cocktails if you want to give your ice machines a rest. Flavored ice cubes might include smoked ice, flowers, fruits, spices, and herbs, and alter the flavor of a drink from start to finish. Use mint-infused ice in a mint julep, or simply add a new flavor to an old favorite with ice flavored with cinnamon or nutmeg.
Spicy cocktails are another trend making the rounds at bars everywhere. This trend is manifesting in everything from cocktails with a strong splash of ginger to martinis featuring harissa, a North African chile paste. The spicy cocktail is actually part of a growing trend in preferences for foods with a kick in all areas of the menu. Take advantage of this trend by shaking up some spicy-but-subtle cocktails over ice from your ice machines.
Craft beer has been a major player in the bar scene, and it doesn’t look like it’s going away any time soon. In fact, according to the Brewers Association, craft brew sales rose saw a 17% rise last year. To take advantage of this trend, find out where your local breweries are and consider stocking some of their wares. Customers will appreciate the local patronage, and brewers will appreciate the revenue and the publicity.
More Ice Machines and Tips from ShortOrder
What drink trends are you excited about right now? How have you put your ice machines to work to cash in on beverage trends? Connect with ShortOrder on Twitter and Facebook and tell us about it! You can also browse our selection of ice machines online and find the one that fits your bar or kitchen’s needs the best.
The impulse buy is a major draw in foodservice establishments, and display cases help facilitate impulse buying in a big way. Whether you’re promoting baked goods or beverages, display shelving and display refrigeration can help an establishment move product and earn a greater profit in the long run.
Display shelving and refrigeration are best for small products that customers can pick up and take with them, either as to-go items or as items that accompany a meal. Chips, muffins, cookies, bottled water, wrapped sandwiches, juice, and fruit are all great candidates for display shelving success. Place your displays next to the checkout counter for optimum impulse buying potential.
Display shelving is great for wrapped dry goods like baked goods and bagged snacks. For places that are short on space, vertical display shelves take up less room than horizontal ones, and are a great way to put things closer to eye level. Place heavier items on the bottom shelves to ensure the display doesn’t tip over during busy, crowded hours. The most popular items should be kept on the top shelves.
When it comes to display choices, display refrigeration presents a lot of different options. Tall, short, enclosed, open-air… choosing the one that works best for your establishment is easy. Just think about the kind of product you want to promote and where the optimal place for it would be. For example, if you want your display to be near the checkout but still allow customers to see over the counter, an open-air self-serve case might be best. If you have a corner or wall that needs extra refrigeration space, a one-door or two-door upright display refrigeration unit might fit in your restaurant better.
Connect with ShortOrder
Do you use display shelving or display refrigeration in your establishment? Does it help you with sales of small products? To tell us, and to keep up with ShordOrder for more tips on display shelving, display refrigeration, the restaurant industry, and more, find ShortOrder on Twitter and Facebook.
If you’re franchising your restaurant in an urban area, you’re going to need more than quality restaurant equipment to make it work. While, yes, your focus should always be on turning out a quality product and providing excellent service, setting up a franchise location in an urban environment comes with a special set of challenges.
How can you open your restaurant and ensure that your restaurant equipment will always be busy? Read on for tips for urban franchising success.
Get the Word Out
To gain publicity in an urban area, creating awareness online can be a great stepping stone. Turn to your own social media outlets, connect with others, and invite food bloggers to come in to create a buzz about the opening of your location.
Know the Codes
Urban locations may have special regulations that other locations lack, and you should make sure your restaurant can comply with them. Whether it’s the method of trash storage and disposal, the location of deliveries, or special fire code limitations, it’s important to be well-informed before starting operations.
Bring in the Experts
Franchisees who have experience in an urban market are ideally-prepared to help with the opening of a city franchise. Using operators who are already familiar with the operational challenges and quirks that come with the urban restaurant business can eliminate some of the floundering that may occur when a franchise location first opens.
Prepare for Lunchtime
There are several challenges that come with operating a restaurant in the city during lunch. In a smaller community, customers might come in to your restaurant for a leisurely lunch. In a city environment, however, the lunch hours are often populated by hurried patrons and professionals who are lunching within a time limit. As a result, lunchtime will see a higher volume and intense activity on your kitchen’s restaurant equipment. Prepare for this by making to-go ordering easy (as with a separate waiting area or ordering station), clearing space for large lines, and servicing your restaurant equipment regularly to make sure it is working optimally.
If you’re expanding in an urban area, you want the people working your restaurant equipment and running your restaurant to be from the area, as well. Hiring the right staff may allow you to be connected with local vendors right away, be aware of the area’s regulations from the start, and be able to connect with the people of the city on a more personal level.
More Tips and Restaurant Equipment from ShortOrder
What tips would you give someone opening a franchise in an urban area? Connect with ShortOrder on Twitter and Facebook and tell us about your experiences with urban franchising and restaurant equipment!
For more restaurant industry tips, the latest on quality restaurant equipment, and more, you can keep reading What’s Cooking.
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