The Most Efficient Way to Use Your Gen2 Griddles

Thursday, October 18th, 2012

Here at Short Order, we take our products and the quality of the food they help make very seriously. Not only do we want to provide you the very best in restaurant equipment, but we also want to make sure you can get the best results for whatever it is you’re preparing. Take our extensive selection of state-of-the-art Gen2 Griddles, for example. Here are a few tips on how to use our griddles as efficiently and effectively as possible:

Take Your Time
Kitchens can get hectic, and when you are in the middle of a big rush, things can fall through the cracks. It’s easy to forget to heat the griddle before service and try to crank the heat up as high as possible in order to make up for time lost. This creates two problems. First, the drastic rise in temperature will waste energy and cost you money. Second, that much heat created that fast will make for an uneven cooking temperature which means the outside of your food will be overcooked or burned while the inside is still cold.

Take the TG-48C-NAT Gen2 Griddle for example. It’s heavy-duty gas griddle and thermostatic controls gives you a heat range from 150 to 450 degrees Celsius. With a little preparation and the help of custom thermostats, you can get the perfect temperature for any recipe you need so your food is cooked to perfection on the inside and out.

Use Thawed Ingredients When Possible
Similar to slowly raising your temperature, try to avoid putting frozen food directly onto the Gen2 griddle. The surface will have to produce more heat and energy in order to cook the food. And sadly, just like heating the surface up too quickly, food won’t cook as well in the center.

Keep Away from Cold Spots
In order to maximize your griddle’s efficiency, try your best to keep it away from doorways and overhead air conditioning units. The less cold air your Gen2 griddle has to compete with, the hotter it gets with less time and energy.

Keep it Clean
Keeping your griddle clean, just like all other restaurant equipment, is a given, but cleanliness also helps cut down on energy costs. A large surface like the Gen2 Griddle MG-24C-NAT makes cooking a breeze. However, it can be an intimidating surface to clean. Pro Tip: Instead of scraping and cleaning a cold griddle surface, heat the griddle to where it’s barely warm. This will loosen up all the debris and making cleaning up a whole lot simpler.

Now Serving – Restaurant Marketing Tips and Zucchini Cobbler

Friday, July 13th, 2012
July 2012 A monthly newsletter showcasing the taste of cookware ISSUE 43
Now Serving
Greetings!

I hope everyone had a great 4th of July! We’re in the heat of summer now – How’s your equipment holding up? This time of year is tough on ice machines as they have to work twice as hard to produce the same amount of ice. If you’ve repaired yours several times, you might consider replacement. Foodservice Equipment and Supplies wrote a helpful article on when to replace your ice machine – read it here. If it IS time, check out our deals on ice machines of all sizes here!

If you’re in the market for ice machines, or any other piece of equipment, there’s a way to save on your equipment costs: You can earn some money while helping other people out. Go to Shortorder.com and submit a product review! We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Also, keep an eye on our Facebook wall – and check back frequently for special one-day only deals!

Don’t miss the clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this issue: Remarkable Restaurant Marketing: What Works?, a recipe for Zucchini Cobbler and our Featured Items: a Scotsman ice machine, a Panasonic microwave, and a Beverage Air refrigerator.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.

Enjoy!

Tylee Van Waes

Remarkable Restaurant Marketing: What Works?

A brief analysis of a study on restaurant operators and their customers

Recently, the National Restaurant Association conducted a study to better understand restaurant operators’ use of and preferences for particular marketing channels and how consumers engage and respond to them.

Restaurant operators have always struggled to find the best way to draw loyal customers. They use a wide variety of marketing channels ranging from traditional print to online media. It is important to not ignore one avenue over the other, as they work together to form a cohesive message and build a relationship with customers. Research shows that a marketing strategy that is balanced and meets consumers’ expectations is the right approach.

What does that mean? We’ve listed a few of the highlights from the report:

targetKnow your customer – Do some research and get to know your customers’ likes, locations and lifestyles. Customized marketing for your particular customers is the most effective.

 

Connect online – Tech savvy customers have an expectation of an online presence such as a website, email, social media and maybe even daily deals online.

 Extend your reach – Don’t go crazy here, but do make an effort to balance your marketing campaign with thoughtful online dialogue and a consistent message across all mediums.

 Build your reputation – Customers view restaurants with an online marketing campaign as trustworthy, upscale, modern and popular (all good things!). It is also a good idea to monitor the web for negative remarks and always take the time totalk (respectfully!!) respond to any issues. It shows the customers you care.

 Join the conversation – When using social media, remember that customers consider it to be their personal space. Ditch the hard sales approach, join the conversation, be respectful and informative.

For the full report from the National Restaurant Association and LivingSocial, click here.

Featured Products

ice machine
microwave
fryer
Scotsman Ice Machine & Bin
C0330MA-1B/B330P
381 lb/24hr production
344 lb storage
$2529.00 delivered
Panasonic Microwave
NE-1054F
1000 Watts
10 memory pads
$234.00 delivered
Beverage Air Refrigerator
KR48-1AS
2 door reach in
$2537.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe
Zucchini Cobbler 

A zucchini cobbler? That’s right! Check out this awesome recipe from  allrecipes.com!
Yield: 25 Servings Ingredients:

  • 8 cups peeled, chopped zucchini
  • 2/3 cup lemon juice
  • 1 cup white sugar
  • 1 teaspoon ground cinnamon
  • 1/2 teaspoon ground nutmeg
  • 4 cups all-purpose flour
  • 2 cups white sugar
  • 1 1/2 cups butter, chilled
  • 1 teaspoon ground cinnamon

 

Directions:

  1. In a large saucepan over medium heat, cook and stir zucchini and lemon juice until zucchini is tender, 15 to 20 minutes. Stir in 1 cup sugar, 1 teaspoon cinnamon and nutmeg and cook one minute more. Remove from heat and set aside.
  2. Preheat oven to 375 degrees F (190 degrees C). Grease a 10×15 inch baking dish. In a large bowl, combine flour and 2 cups sugar. Cut in butter with pastry blender or two knives until mixture resembles coarse crumbs. Stir 1/2 cup of butter mixture into zucchini mixture. Press half of remaining butter mixture into bottom of prepared pan. Spread zucchini mixture over top of crust, and sprinkle remaining butter mixture over zucchini. Sprinkle with 1 teaspoon cinnamon.
  3. Bake 35 to 40 minutes, or until top is golden. Serve warm or cold.
cobbler image
Short Order
Frymaster
Vulcan
Manitowoc
Beverage-Air
Globe

 

Time for Some Spring Greening!

Tuesday, April 20th, 2010

I’m sure you’ve heard of spring cleaning, but this year try some spring “greening!” If it’s time to replace restaurant equipment, go for Energy Star rated products, start recycling or buy recycled products, but in honor of upcoming Earth Day, take one small step to in the right direction. There are tons of opportunities to make a difference in your ecological footprint.

Why?

There are many benefits to going green! It saves you money and brings an added value to your environmentally conscious customers. They’ll feel good knowing they support an environmentally aware business.

How?

Some simple changes can make a huge difference.
- Try buying in bulk. It reduces the amount of individual packaging and trash. It can also result in lower unit cost.
- Do you serve your food in take out containers? Consider switching to washable dishware for in-house servings. If you must use a to-go container, consider using recyclable products.
- What about your light bulbs? Using an energy efficient light bulb, like an LED, will save you significantly on energy costs. So even if they are more expensive up front, the savings will pay for itself in the long run.
- Replacing equipment or buying a new piece? Make sure you buy one with an Energy Star rating. Energy Star is a government backed program that helps businesses protect the environment through superior energy efficiency. An Energy Star rating says that the equipment will offer savings on energy bills without sacrificing performance, features or comfort.
- Fix Leaks! Stop air leaks by caulking and insulating around leaking windows and doors. Repair leaky toilets or faucets
- Reduce waste by switching from paper towels in the restroom to energy efficient hand-dryers.
- Unplug computers, electronics, coffee machines, POS systems when not in use.
- Use less water and only serve water to customers upon request. Run dishwashers and washing machines only when FULL. Look into low-flow toilets, waterless urinals and tankless water heaters.
- Clean and maintain your equipment. Clean equipment runs more efficiently.
- Check your door gaskets on your equipment. The constant opening and closing of oven, steamer and refrigeration leads to wear and tear on the gaskets. Replace worn gaskets to reduce leaks of hot or cold air.
- Check your pilot lights. They are a constant use of energy in your kitchen. If the flame is taller than a couple inches or yellow in color, adjust it until it’s small and blue. Also clean the range and replace old burners to maximize efficiency.
- Carefully calculate capacity – analyze your peak demand and base your equipment capacity based on your peak demand. Remember to account for future growth as well! In general, overestimate your equipment capacity by 10-20% to make sure it will meet your needs over the 5-10 years it should last.

Oh My!

That may seem like a lot to do, but don’t feel pressure to do all of these now. Make a goal to implement just one of the above this month and rest easy knowing you are making a difference. Next month, try another. Pretty soon you’ll have a greener restaurant and a cleaner earth to pass on. Happy Greening!

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