In this day and age consumers rely heavily on technology to do their daily activities. In fact, according to a study by the National Restaurant Association, 63% of consumers use technology to enhance their dining experience by using it to make reservations, search for restaurant locations and reviews, place in-app and online orders, check out menu items, and look up nutritional information.
Even with this data, many restaurant owners have been slow to implement technology into their business plans due to possible risks, high costs, and fear that this might be a fleeting trend. However, this is no trend; technology is here to stay, and here’s why.
1. Brand Awareness and Engagement
Technology provides a unique opportunity for businesses because it allows them to reach out to potential customers through various mediums such as mobile applications, social networks, and online orders. By using one or a combination of these mediums, a restaurant can create a positive consumer experience and develop real relationships with the consumer.
2. Quick Turnaround
If you utilize technology correctly, you can create a quicker turnaround time for orders than ever before. If you develop a user-friendly restaurant application, customers can place orders before they come in, speeding up transactions and ultimately generating more revenue.
Besides creating a quick turnaround time in your restaurant, technology can also influence consumers’ decisions to come to your restaurant, boosting your operational efficiency. For example, you could incorporate a third screen in your restaurant that might include daily promotions or specials that can be changed quickly, and with no additional cost. This type of advertising is more eye-catching that traditional printed materials, and could result in more point of purchase sales. Although investing in such screens can be expensive up front, they can pay for themselves very quickly.