If the end of summer is typically a slow time for your restaurant, one terrific way to drive sales is to jump on the back to school marketing bandwagon. Offering various discounts and specials aimed at cash-strapped college students and families with school-aged children can help bring in new customers, establish goodwill within the community, and lead to longterm patronage and bigger profits. Here are some ideas to get you started:
Everyone loves freebies, especially after spending hundreds of dollars on school supplies and textbooks for the upcoming term. Offer a free appetizer, drink, or dessert to customers that show a receipt for school related purchases or tuition fees. Another option that’s great for bringing whole families into your restaurant is to provide a free kid’s meal with the purchase of an adult entree.
If your margin is too tight for freebies, discounts are the next best alternative. For example, eateries located in college towns or near high schools can offer discounts on all purchases for customers who show a student or teacher ID card. If that kind of promotion is unsustainable, consider offering the discounts only at lunchtime or only on a specified day of the week.
Many college towns and communities distribute coupon books to students and residents at the beginning of the year filled with promotions from local businesses, so check to see how your restaurant can get in on the action. You can also put printable coupons on your website or Facebook page, or send out offers on sites like Groupon and LivingSocial.
A proven way to cultivate repeat business is through incentive or loyalty programs, so this is also a great strategy to try. A stamp card that gives the bearer a free item after “x” number of purchases is easy to implement, as is a free (or discounted or BOGO) item for showing a report card with a B average or perfect attendance.
Whatever kind of back to school marketing campaign you implement, be sure to take time to promote it beyond your usual social media channels to ensure you reach new eyeballs. Distribute fliers on campus or at the mall, put up signs in your windows, and place ads in popular local media.