Are you usually indifferent to which commercial ice machines you use at your restaurant? We understand that when shopping for new commercial kitchen appliances, your purchase is usually highly influenced by price and product quality; so what if there was a commercial ice machine company that went the extra mile to show you that it cares about the lives that its products touch? Would that determination to connect to you and your business change the way you felt about that brand and its machines?
Ice-O-Matic, an ice machine and ice dispenser manufacturer, wanted to provide restaurant management and owners something tangible that clearly showed its dedication to the restaurant industry. The result is the Beyond the Cube portal. When entering this portal, you can instantly see that the main purpose of it is to serve others, not itself.