Our Favorite Thanksgiving Recipes

Tuesday, November 18th, 2014

Thanksgiving Turkey DinnerThanksgiving is one of those holidays that always poses a challenge to chefs; on the one hand, everyone knows what to expect; on the other, you want to show off you in everything you serve. ShortOrder.com has put together a few examples of how to do Thanksgiving in a way that is both classic and unusual at the same time; because there is no need to sacrifice individuality when you take on a classic recipe.

Turkey with Wild Rice Sausage-and-Apple Stuffing (Recipe courtesy of Food Network)

A new twist on a classic! Prepare your Thanksgiving turkey just like you always would, but instead of stuffing the cavity with a predictable bread-based stuffing, try this: (more…)

3 Tasty Sandwich Ideas for Commercial Toasters

Tuesday, February 18th, 2014

3 Tasty Sandwich Ideas for Commercial ToastersCommercial toasters are the best way to give the chilly customer a sandwich for a quick and delicious warm-up, but choosing the right commercial toasters is just as important as the recipes themselves. After all, an influx of hungry customers won’t be satisfied with too much waiting time. Prevent this problem by investing in any number of conveyor commercial toasters, like the APW Commercial Toaster XTRM-3. With its countertop design, stainless steel finish, variable speeds and top and bottom heat controls, it has the ability to produce approximately 1,000 units per hour.

Here are a few good ideas for variations on our favorite toasty sandwiches to warm hungry customers up.

(more…)

Top 5 Desserts for the Holiday Season

Tuesday, November 19th, 2013

Top 5 Desserts for the Holiday SeasonAs we move into the holiday season, we’ve started to notice a shift in dessert menu offerings. They’re starting to reflect the holiday cheer that we love so much. Therefore, we at ShortOrder have put together a list of the top 5 desserts that are a must for your winter holiday menu.

1. Eggnog Cupcakes with Spiced Rum Icing

These cupcakes are a sure-fire way to brighten your customers’ day, and bring them back for more. By offering this unique dessert, you’ll be catering to classic holiday tastes (plus, the cupcake fad is still going strong). (Recipe by BakersRoyale.com)

2. Peppermint Fudge

What’s better than a delicious combination of peppermint and chocolate fudge? This is a great addition to any holiday menu because you can prepare it in the morning and serve it throughout the day. You can’t beat a simple, quick and easy dessert like this. (Recipe by ShugarySweets.com)

3. Peppermint Mocha

Everyone knows that the second winter rolls around, it’s Peppermint Mocha time. All you need is a great commercial espresso machine, a few key ingredients, and you’ll have everyone coming by your restaurant for their daily dose of caffeine. (Recipe by momadvice.com)

4. Pumpkin Pie Fudge with Salted Dark Chocolate Ganache

Anything that is pumpkin-flavored is sure to be a hit during the holidays. So why not add a little pumpkin to the holiday menu? This recipe is simple, yet delicious, featuring an unlikely combination of ingredients that will satiate customers’ holiday tastes. As long as you have one of our commercial ovens and a refrigerator, you’ll be set to make this delicious winter holiday treat. (Recipe by rookno17.com)

5. Pumpkin Pie

There is no better classic holiday dessert than pumpkin. This classic holiday dessert is a great item to have because you have a lot of room to play with the recipe. Customize it however you see fit so that your dessert stands out from the rest. (Recipe by leitesculinaria.com)

Finally, don’t forget to update your appliances this holiday season! You wouldn’t want one of your commercial kitchen appliances breaking down in the middle of this busy season. For equipment from some of the top brands that delivers dependable performance, check out ShortOrder’s selection of commercial restaurant equipment.

Happy holiday cooking from all of us at ShortOrder!

Blender Equipment: All-in-One Efficiency and Healthy Recipes

Friday, October 25th, 2013

Among your business’ restaurant equipment, whether it be in a restaurant, coffee shop, or bakery, you may find a lonely, unused blender with untapped potential.  Sure, you break it out every once in a while to mince the garlic or speed up some vegetable purée, but there are so many advantages to a good blender that may motivate you to begin exploring your blending options.

Of the top advantages of having one of the best brands of blender equipment, the simple idea of efficiency is probably the first. By taking the all-in-one approach of combining ingredients, you eliminate the prep time involved in cooking three different courses with four different dips to match. Not only will combining raw (preferably local ingredients to ensure freshness) ingredients in one blender save prep time, it will also severely reduce the clean up involved afterwards. Without having to fire up the grill and get into the messy business of pots and pans, all you’ll have to worry about is washing the blender after a quick meal.

Another benefit of opting for a blended snack or meal is, of course, the nutritional benefit. By blending and puréeing your raw ingredients, you are facilitating a much easier digestive process and intake of nutrients and vitamins. The simple fact of the matter is that our chompers don’t physically break down food the way a high-powered blender can. The other nutritional benefit of creating a blended meal is retaining the maximum amount of proteins and nutrients within your food, much of which is denaturated or broken down when you introduce the element of heat through grilling, frying, boiling, or baking your vegetables. Blending food is also a fantastic way to get your day’s worth of vegetable and fruit servings without having to sit down and gnaw through it all over the span of a day.

Here are some of ShortOrder healthy blender recipes, easily customizable and full of purposeful nutrients:

    • Mean and Green: Try combining kale, green grapes, cucumber, and granny smith apple for a delectable combination of both fruits and vegetables. This eerily green concoction will provide guests with a burst of energy and improve general health.
    • Boost of Immunity: A mix of your citruses (grapefruit and oranges) with kiwi will pump you full of the Vitamins A and C you need to help guests combat the inevitable sickly seasons.
    • Hummus: Top-grade blenders are not restricted to making smoothies and fruit juices. Try throwing chickpeas in with a number of fresh ingredients (garlic, parsley, red pepper) to make a fresh, healthy hummus to serve with pita chips!
    • Soup: Puréeing vegetables such as broccoli or tomatoes for use in a warm, simple soup served with a side of bread can always be a great way for guests to enjoy something light and healthy.

 

Check out ShortOrder’s selection of blenders to see which fits your business’ menu the best! Have some favorite blender recipes of your own? Share them with ShortOrder via Twitter or Facebook!

Beyond Breakfast: Oatmeal’s Other Uses with Restaurant Equipment

Thursday, January 17th, 2013

As you may already know, it’s National Oatmeal Month!  It’s time to break out your restaurant equipment and explore the wide world of oatmeal.  As a breakfast dish, it makes for a great start to the day, since it takes longer to digest and makes you feel fuller for longer.  Additionally, it is full of B vitamins and calcium, and may lower your risk of heart disease and high cholesterol.  There are plenty of ways to get creative with this great grain using your restaurant equipment.  Last week we showed you a breakfast recipe as an excellent example of how to prepare delicious oatmeal-oriented dishes, and you may also remember a holiday pie that incorporated oatmeal for a nice crunch.  Here are two more unique recipes that include oatmeal to cook up on your restaurant equipment.  Happy National Oatmeal Month from ShortOrder!

Peanut ‘N’ Jelly Muffin Cake

This food doesn’t know which meal it should belong to.  Is it a muffin?  A cake?  A sandwich?  Quaker Oats files it under “breakfast,” so we will too, but this unusual treat would also make a great snack cooked up in your restaurant equipment.

TOPPING

  • 1/3  cup oats (quick or old fashioned, uncooked)
  • 1/4  cup all-purpose flour
  • 2  tbsp. firmly packed brown sugar
  • 1/3  cup peanut butter
  • 1 tbsp. stick margarine or butter, softened

 

CAKE

  • 1-1/2  cups all-purpose flour*
  • 1 cup oats (quick or old fashioned, uncooked)
  • 1/2  cup firmly packed brown sugar
  • 2 tsp. baking powder
  • 1/4  teaspoon salt (optional)
  • 1 cup fat-free milk
  • 4 tablespoons (1/2 stick) margarine or butter, melted
  • 1 egg, lightly beaten
  • 1 teaspoon vanilla
  • 1/2  cup grape, strawberry, or raspberry jelly

 

Heat restaurant equipment oven to 350°F. Spray 9-inch round metal cake pan with cooking spray.

For topping, combine oats, flour and brown sugar. Cut in peanut butter and softened margarine with two knives or fingertips until mixture is crumbly; set aside.

For cake, combine flour, oats, brown sugar, baking powder and salt in large bowl; mix well. In small bowl, combine milk, melted margarine, egg and vanilla; blend well. Add to dry ingredients all at once; stir just until dry ingredients are moistened. (Do not over mix!) Pour into pan. Spoon jelly by teaspoonfuls randomly over batter. Crumble reserved topping evenly over batter.

In restaurant equipment oven, bake 35 to 40 minutes or until golden brown and wooden pick inserted in center comes out with just a few moist crumbs clinging to it. Cool 10 minutes in pan on wire rack. Cut into wedges; serve warm.

(Recipe via quakeroats.com)

Quaker Health Soup

This recipe is actually from a book of Quaker Oatmeal recipes from 1910!  The book promoted ways to incorporate oats into a daily diet.  It looks like the power of subliminal advertising isn’t just for the 21st century.  Here is the recipe for “Quaker Health Soup”:

Bring 6 cups highly-seasoned white stock to boiling point; add 1/2 cup oats and simmer one hour; rub through sieve and strain through one thickness of cheese cloth; add 2 cups scalded milk and bind with 2 tbsp. butter and 2 tbsp. flour cooked together; bring to boiling point; add salt, pepper, and cayenne to taste.

(Recipe via monthsofediblecelebrations.blogspot.com)

Warm Ovens and Home-Baked Holiday Treats

Thursday, December 20th, 2012

Last week we brought you some delicious winter drinks, but now we’d like to turn our attention the baked goods of the holidays.  Our ovens are chock-full of holiday treats.  As you know, catering to the holidays is an important part of standing out as a business.  Baked good fresh out of your ovens signal “home for the holidays” to patrons, and provide a way to warm up on cold winter days.  Here are a few sweet and fruity as-good-as-a-bakery recipes for a menu that will keep your ovens busy and your customers happy.

Traditional ovens will work for any of these recipes, but you might try baking them in convection ovens as well for faster cook time!  Just make sure to adjust baking time as necessary.  Enjoy these tasty recipes and have a warm holiday!

Breakfast:  Berry Oven Pancakes
Take this breakfast-time favorite and re-shape it!  Use the small container of your choice, be it a 2-cup baking dish or a gratin dish.  Put a tablespoon of butter in the dish, bake for 3 minutes, then take the dish out, making sure butter fully covers the bottom of the dish, and add pancake batter.  Bake for about 13 minutes.  Spoon a berry medley or the filling of your choice into these bowl-like pancakes and serve warm.

Appetizer: Cranberry Orange Brie Crostini
A twist on the traditional crackers-and-brie combination, this creation is a great way to start a meal and celebrate the decadence of the holidays.  Just spread marmalade over baguette slices, add a thin slice of brie, and bake.  Set your oven’s timer for 4-5 minutes to melt the brie.  Take the slices out and top with dried cranberries and pistachios.  For a savory variation, replace the fruit and nuts with black forest ham, and bake under the broiler for about 3 minutes.  Ta da!  Instant hors de’oeuvres.

Dessert: Crunchy Oatmeal-Nut Apple Pie
Pie, as a holiday staple, can be found in many ovens this season, and is preferred by many over even the best cookie recipes.  Whether you choose to use a ready-made pie crust or you make one from scratch, this textured version of America’s favorite dessert will satisfy traditionalists and adventuresome foodies alike.  Simply mix whole-wheat flour, oats, brown sugar, cinnamon, and a pinch of salt in a medium bowl. Cut in 2 tablespoons butter until evenly distributed. Add orange juice concentrate for a hint of citrus, and nuts for more texture.  Simply bake an apple pie for 30 minutes, remove it from the oven, sprinkle the crunchy topping liberally over the pie’s fruit, and bake for another 20 minutes.

Now Serving – Happy Holidays! Tips to Beat the Post-Holiday Blues and A French Toast Casserole

Wednesday, December 12th, 2012

December 2012 A monthly newsletter showcasing the taste of cookware ISSUE 48
Now Serving

ShortOrder.com wishes you and your family a very Happy Holidays. How are things? Have you gotten out and dealt with the hustle and bustle at the stores yet? How is business going for your company? It seems, depending on your business, that things either really pick-up this time of year, or really slow down. Either way, we are here and happy to help with any of your commercial kitchen equipment needs.

We understand that money always seems to get tight around the holidays, and of course that is when the unexpected happens. So if you find yourself in a pinch and needing to purchase something unexpected, check out our great clearance section. We carry scratch and dent, and discontinued products that are all covered by the full manufacturer warranty. Holiday Tree

Be sure to “like” our Facebook page. That is the only way to catch our random daily promotions. We will probably have something going on soon for the holidays, and you don’t want to miss it. We also give away a $50 Gift Card to ShortOrder.com to one reviewer per month, so be sure to submit those product reviews. You could be next! Join me in congratulating this month’s winner: Mei-Lin Louie.

In this month’s issue: Tips on how to beat the post-holiday blues when heading back to work, a tasty French Toast Casserole, and our Featured Items: a Beverage-Air Back Bar Storage, a Hamilton Beach Blender, and a Nemco Pizza Warmer.

Remember, we have created this newsletter for you! If there is anything you’d like to know more about – give us a shout!

We would always love to hear from you!

Happy Holidays!

Meghan Jarrell

 

Going Back to Work

Beat the Post-Holiday Blues with these tips

Everyone has their opinions on the holiday season, some people love it, some people hate it. One thing that I think we all have in common is that it is never fun when they are over, and you have to return to work. In an article Getting Over the Fear of Sunday Night, Barry Moltz points out a handful of ways to approach a Monday to make it a little smoother. These can also apply to whatever day the holiday ends, and work begins for you this year.

First, write down tasks to Resting on deskaccomplish on your first day back. Take some time to look at your goals for the week. Eliminate anything that is unnecessary. Make a simple list and hang it where it is visible throughout the week.

Second, make plans to do at least one activity that you enjoy on your first day back. It doesn’t have to be anything major, maybe just lunch with a friend. It will give you something to look forward to and make the transition a little bit easier.

Third, use your first day back to gain some perspective. Take some time to sit back and assess where you and your business are headed. Do you still enjoy it? Do you need to make some changes? Is there a more efficient or cost-effective way to do something?

Fourth, quit whining. If you are not happy and continually complaining about your job and dread it, then it is time to take action and make a change. Use the energy it takes to whine and complain to create change instead.

Lastly, always be looking at your long-term objectives. According to Moltz’ article, if you are satisfied with your long-term goals and where you are headed, then it makes any day at work more bearable, because you know that you are headed in the right direction. You might even look forward to going back after the holidays. After all, at least going back to work gets you out of the house and gives you a break from the family.

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Featured Recipe

French Toast Casserole

Try this recipe from allrecipes.com for a tasty way to start your day.

Yield: 8 Servings

Ingredients:

  • 5 Cups bread cubes
  • 4 Eggs
  • 1 1/2 Cups milk
  • 1/4 Cup white sugar
  • 1/4 Teaspoon salt
  • 1 Teaspoon salt
  • 1 Teaspoon vanilla extract
  • 1 Tablespoon margarine, softened
  • 1 Teaspoon cinnamon

french toast

Directions:

  1. Preheat oven 350 degrees. Lightly butter an 8×8 pan, and fill with bread cubes
  2. Mix eggs, milk, 2 Tbsp sugar, salt and vanilla
  3. Pour mixture over bread, dot with margarine and let stand for 10 min
  4. Sprinkle remaining sugar and cinnamon and bake 45 min
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Now Serving – Halloween is here, the Power of Positivity, and “Mummy Dogs”

Friday, October 12th, 2012
October 2012 A monthly newsletter showcasing the taste of cookware ISSUE 46
Now Serving

Well, how did your September wrap up? Can you believe that it is already October? I feel like during
the month of October we are on cruise control, in my opinion nothing major happens. Some of you might be enjoying the changing of the seasons, but we don’t have the luxury of experiencing that down here in the south. It is just another month, until the end, when you have to get out the candy and costumes for Halloween.

Pumpkin

How do you celebrate Halloween, if you do at all? Are you one of those that decorates their yard to the nines, and wait in costume to scare the Trick-or-Treaters, or are you one of the ones who turns out all of your lights and gets annoyed with all of the children ringing your door-bell? Drop by our Facebook page and tell us about it.

I’m not sure if you’ve heard, but we do random giveaways on our Facebook page, so be sure to “like” us, so that you don’t miss out! Just in case you miss that, another way to save, is to submit a product review on Shortorder.com. We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Join me in congratulating this month’s winner: Hilarie Burhans!

ShortOrder.com offers a great clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this month’s issue: The Power of Positivity, an easy recipe for “Mummy Dogs”, a cute Halloween themed snack that you can take to any party, and our Featured Items: a Randell Hot Food Table, a Gen2 salamander, and a Cadco sandwich grill.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.


Enjoy!

Meghan Jarrell

 

Don’t Underestimate the Power of Positivity

5 Steps to Raising the Morale of your Business

I recently came across an article by Jacob Harper, about the necessity of encouragement in the work place. I connected to this concept on a personal level, as I thrive in a positive work atmosphere, but who doesn’t? Your staff will be more willing to do a superior job for you and your business, when the company morale is high. His article “5 Easy Ways to Brighten Your Employee’s Day” breaks down five quick things you can do to boost the morale around your company.

1. Appreciate your personnel – According to Harper, the top complaint of employees is that they are under-appreciated. They are probably doing a lot of small daily tasks that you might be taking for granted. Let them know, from time-to-time, that you see those small tasks and that they are valued.

Mummy-dogs

2. Get your hands dirty with them – Your employees will respect you more, if you get on their level and work alongside them every now and then. A supervisor should not ask their staff to do anything that they would not do. You can always relate to people better, if you have been where they have been.

3. Ask them what they need – Your employees will be more content and willing to do an excellent job, when they feel that their voices are heard. It is not realistic to apply all of their ideas, but they might have some good ones for your business that you have not yet thought of.

4. Give a small gift – When you acknowledge your employees with a small token of appreciation, they will feel valued. Listen to their needs; it could be something as small as a new pen, if their favorite pen ran out of ink, or something bigger, such as a gift certificate to their favorite restaurant.

5. Raises! – Money is power, but make sure that it is used appropriately. Do not use a bonus as a bribe. Look at implementing raises as a gift, expecting nothing in return. This will show your employees that you are grateful for their hard work, and they in turn, will want to do a superior job.

I understand that depending on the size of your business, implementing all five of these ideas at once, might be too much. I would recommend starting with a simple, “Thank you for all of your hard work” and watch how far that spreads. Positivity in the workplace can only better your business and in turn, create more satisfied customers.

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Featured Recipe

Creepy Mummy Dogs

This fun Halloween themed snack from divinedinnerparty.com will be a great side at any party.

Yield: 8 Servings

Ingredients:

  • 1 (11 oz.) can refrigerated breadstick dough
  • 2 slices cheddar cheese (quartered)
  • 8 Hot Dogs
  • Black Mustard Seeds
  • Ketchup & Mustard (optional)

Directions:

  1. Preheat oven to 375 degrees
  2. Place one slice cheddar cheese on each hot dog
  3. Wrap each dog with dough to look like a mummy, leaving an open area for the eyes
  4. Cut two tiny slits in the exposed hot dog and insert the mustard seeds for “eyes”
  5. Place on ungreased baking sheet and bake for 15 min, until golden
  6. (optional) Serve with ketchup and mustard
Mummy-dogs

 

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Now Serving – Fall equals Football, the Perfect Employee, and Potato Salad

Friday, September 14th, 2012
September 2012 A monthly newsletter showcasing the taste of cookware ISSUE 45
Now Serving

I can’t believe that it is already September! I am sure by now you are settling back into your fall routines: the kiddos are in school, you’ve packed the bathing suits and sunscreen away to collect dust until next summer, you’re getting ready for all of your favorite television shows to start back up, and most importantly football season has finally arrived!

Football Image

I’m not sure what state you are in, but down here in Texas, we live for football – high school, college or professional. We love it all! Drop by our Facebook page and tell us about your favorite team. Since I was born and raised in Houston, Texas, I’m naturally a Houston Texans fan! (It used to be the Houston Oilers back in the day, until they were shipped off to Tennessee… but we won’t go there.)

I’m not sure if you’ve heard, but we do random giveaways on our Facebook page, so be sure to “like” us, so that you don’t miss out! Just in case you miss that, another way to save, is to submit a product review on Shortorder.com. We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Join me in congratulating this month’s winner: Warren Peck!

ShortOrder.com offers a great clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this month’s issue: The Formula for a Perfect Employee, a recipe for an easy potato salad that you can take to any party and our Featured Items: a True deep-well bottle cooler, a Gen2 char-rock broiler, and a Beverage-Air ice cream freezer.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.


Enjoy!

Meghan Jarrell

 

The Formula to find the Perfect Employee

It is as easy as E.M.P.L.O.Y.E.E.

We all know that a business can be made or broken by its employees, especially when it comes to the service industry. It can become a costly endeavor to spend time interviewing, and training employees, so you want to make sure they are the right fit, the first time around. The process starts with the interview, as the employer you need to be prepared. Have a set of characteristics and experiences that you are looking for in the candidates. It is sometimes hard to determine if a candidate is going to be a good match from a short interview. Ryan Eby has come up with a quick acronym on “The Back Burner” blog to help. It is E.M.P.L.O.Y.E.E. Let’s break it down.

Engaged – You want an employee that is engaged and in-turn, engages your customers. Check for this during the interview by their answers, did they capture your attention with their responses? Were you left wanting more?

Mature – An excellent customer service employee is going to be mature. This is an easy trait to look for during the interview. You should be able to tell by the way they carry themselves.

Positive – A positive employee is a “must” when it comes to the service industry. Negative personalities will quickly bring down the team. After calling past employers, you will know if they are a positive or negative person.

Leader – An employee that is constantly being reminded what to do, can slow down your business. You want a leader who takes initiative. This can be best discovered by comparing their extracurricular and volunteer activities.

Organized – Any company, especially a fast-paced service industry one, will benefit from an organized employee. Their appearance during the interview and their resume can be a good indicator of this trait.

Yes Sir.” – This is an important quality trait when dealing with customer service. It is best to have respectful workers when dealing with high-stress situations and potentially angry customers. This is a hard trait to determine during the interview. Checking with their past employers would probably be the best way.

Efficient – Service industry jobs are demanding and fast-paced, you want a quick, efficient candidate. This quality will also be best discovered from calling their past references.

Energetic – Lastly you want an employee that is energetic and can keep up with the work load of your business. You should be able to tell throughout the interview if they are energetic and from looking at the other activities on their resume.

These are obviously not all of the traits that you should look for in an employee, nor should you rule a candidate out if they don’t have all of these qualities, but it should act as a helpful tool for t he next time that you are ready to start hiring again.

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Featured Recipe

Classic Potato Salad

This easy recipe from food.com is a great side for any football party

Yield: 8 Servings

Ingredients:

  • 8 med potatoes, cooked & diced
  • 1 1/2 cups mayonnaise
  • 2 Tbsp cider vinegar
  • 2 Tbsp sugar
  • 1 Tbsp Yellow Mustard
  • 2 Tsp Salt
  • 1 Tsp Garlic Powder
  • 1/2 Tsp Pepper
  • 2 Celery Stalks, sliced
  • 1 Cup Onion, minced
  • 5 Hard-Boiled Eggs
  • Paprika

Directions:

  1. Mix mayo, cider vinegar, sugar, mustard, salt, garlic powder, & pepper
  2. Add potatoes to mixture
  3. Then mix in celery, onions and eggs
  4. Sprinkle Paprika on top
potato salad

 

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Now Serving – Restaurant Marketing Tips and Zucchini Cobbler

Friday, July 13th, 2012
July 2012 A monthly newsletter showcasing the taste of cookware ISSUE 43
Now Serving
Greetings!

I hope everyone had a great 4th of July! We’re in the heat of summer now – How’s your equipment holding up? This time of year is tough on ice machines as they have to work twice as hard to produce the same amount of ice. If you’ve repaired yours several times, you might consider replacement. Foodservice Equipment and Supplies wrote a helpful article on when to replace your ice machine – read it here. If it IS time, check out our deals on ice machines of all sizes here!

If you’re in the market for ice machines, or any other piece of equipment, there’s a way to save on your equipment costs: You can earn some money while helping other people out. Go to Shortorder.com and submit a product review! We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Also, keep an eye on our Facebook wall – and check back frequently for special one-day only deals!

Don’t miss the clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this issue: Remarkable Restaurant Marketing: What Works?, a recipe for Zucchini Cobbler and our Featured Items: a Scotsman ice machine, a Panasonic microwave, and a Beverage Air refrigerator.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.

Enjoy!

Tylee Van Waes

Remarkable Restaurant Marketing: What Works?

A brief analysis of a study on restaurant operators and their customers

Recently, the National Restaurant Association conducted a study to better understand restaurant operators’ use of and preferences for particular marketing channels and how consumers engage and respond to them.

Restaurant operators have always struggled to find the best way to draw loyal customers. They use a wide variety of marketing channels ranging from traditional print to online media. It is important to not ignore one avenue over the other, as they work together to form a cohesive message and build a relationship with customers. Research shows that a marketing strategy that is balanced and meets consumers’ expectations is the right approach.

What does that mean? We’ve listed a few of the highlights from the report:

targetKnow your customer – Do some research and get to know your customers’ likes, locations and lifestyles. Customized marketing for your particular customers is the most effective.

 

Connect online – Tech savvy customers have an expectation of an online presence such as a website, email, social media and maybe even daily deals online.

 Extend your reach – Don’t go crazy here, but do make an effort to balance your marketing campaign with thoughtful online dialogue and a consistent message across all mediums.

 Build your reputation – Customers view restaurants with an online marketing campaign as trustworthy, upscale, modern and popular (all good things!). It is also a good idea to monitor the web for negative remarks and always take the time totalk (respectfully!!) respond to any issues. It shows the customers you care.

 Join the conversation – When using social media, remember that customers consider it to be their personal space. Ditch the hard sales approach, join the conversation, be respectful and informative.

For the full report from the National Restaurant Association and LivingSocial, click here.

Featured Products

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microwave
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Scotsman Ice Machine & Bin
C0330MA-1B/B330P
381 lb/24hr production
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Panasonic Microwave
NE-1054F
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Beverage Air Refrigerator
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Featured Recipe
Zucchini Cobbler 

A zucchini cobbler? That’s right! Check out this awesome recipe from  allrecipes.com!
Yield: 25 Servings Ingredients:

  • 8 cups peeled, chopped zucchini
  • 2/3 cup lemon juice
  • 1 cup white sugar
  • 1 teaspoon ground cinnamon
  • 1/2 teaspoon ground nutmeg
  • 4 cups all-purpose flour
  • 2 cups white sugar
  • 1 1/2 cups butter, chilled
  • 1 teaspoon ground cinnamon

 

Directions:

  1. In a large saucepan over medium heat, cook and stir zucchini and lemon juice until zucchini is tender, 15 to 20 minutes. Stir in 1 cup sugar, 1 teaspoon cinnamon and nutmeg and cook one minute more. Remove from heat and set aside.
  2. Preheat oven to 375 degrees F (190 degrees C). Grease a 10×15 inch baking dish. In a large bowl, combine flour and 2 cups sugar. Cut in butter with pastry blender or two knives until mixture resembles coarse crumbs. Stir 1/2 cup of butter mixture into zucchini mixture. Press half of remaining butter mixture into bottom of prepared pan. Spread zucchini mixture over top of crust, and sprinkle remaining butter mixture over zucchini. Sprinkle with 1 teaspoon cinnamon.
  3. Bake 35 to 40 minutes, or until top is golden. Serve warm or cold.
cobbler image
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