Now Serving – May – Strawberry-Mint Limeade and How to Deal with Whiners

Tuesday, May 21st, 2013

MAY 2013 A monthly newsletter showcasing the taste of cookware ISSUE 53
Now Serving

It’s that time again, school is out (or almost out), the sun is shining brighter and longer – that must mean that summer is almost here! Do you have any big plans for the upcoming Memorial Day weekend? Don’t forget that ShortOrder.com has everything that you need to get your restaurant ready for all of the summer fun that is rapidly approaching – ice machines, kegerators, hot dog

warmers, fryers, the list goes on and on. Inspect your equipment now, and make sure that it is ready for your summer business!

hot dog

Last month we announced that we are now accepting phone orders. It has been going very well, so if you don’t have time to set-up your account and place an order, call us at (800) 211-0282 and we will take care of it for you. Don’t forget to check out our Facebook page from time-to-time, as we do random daily promotions. This month David L. is the winner of our monthly drawing for submitting a product review on our site. He won a $50 Gift Certificate towards his next purchase with ShortOrder.com! Keep submitting your reviews. You could be next month’s winner!

Our clearance section is a great place to start on our site as it contains scratched and dented, and discontinued products that are all covered by the full manufacturer warranty. Check it out! In this month’s issue: How to deal with whiny workers, a refreshing Strawberry-Mint Limeade in honor of National Strawberry Month, and our featured products: an Amana microwave oven, a Beverage-Air undercounter refrigerator, and an Advance Tabco sink .

We always encourage your feedback, as that is the only way to know what we can do better for you, our great customers.We really do want to hear from you! Please, give us a shout!

Meghan Jarrell

 

Do You Have Whiny Workers?

 

Productively Deal with Them with These Four Tips

Every company has one… a whiner. I know because in a previous job, years ago, I was that whiner. It can happen in any company – from an office to service industry to retail and beyond. It is easy to manage if it is a legitimate complaint here or there, but if it is one employee who continuously expresses their grievances, it can truly be contagious and drag down the mood of your other employees. Sometimes they are doing it intentionally and sometimes they are not. I was not the “intentional whiner”. I was just not aware of how often I was verbalizing my frustrations about the company. Kevin Daum points out four tips for handling these types of employees in an article on www.inc.com“4 Ways to Productively Deal With Whiners”.

The first is this, confront them. They might be like I was, and be completely oblivious of the impact they are having on their fellow co-workers. Call them in for a meeting, or (if it is appropriate) take them to lunch and discuss their actions. Directly explain how it is negatively affecting the environment at work. If you are not comfortable doing it in person, you can send an email or place a memo in their employee box, either way, it needs to be brought to their attention.

Secondly, as an employer you can attempt to resolve their complaints. They might be consistently whining because they have real complaints and feel that they are not being heard and that changes are not being made. You can help them take ownership of their problems by asking for them to come up with some solutions. You can also work with them to come up with a plan to resolve the situation. This may or may not stop the complaining.

No whine jpg

The third option of how to handle a whiny worker is by removing them. The employee might just be truly unhappy and not fit in with the culture that you have set up for your company. As the supervisor, you will need to provide them with feedback and give them a specific period of time to make a change, if they do not meet that time period then you have legitimate reasons to let them go.

In the event that the employee has a necessary position in your company, and is too valuable to be lost, you can isolate them. Assess the nature of your business; is telecommuting, a private office, or satellite office an option? If not, how about a cubicle away from others? If your company is a team-like atmosphere then the problem may be unavoidable, other than again attempting idea number one and be very direct with them.

No one wants to spend a majority of their time at a job where there is constant negativity. Everyone has bad days, but there is no way that every day is a bad day. It’s your job as the boss to be aware of these grumblings, and stop them before they start. Once, you have multiple workers on the whiny side, it is a much bigger problem to deal with.

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Featured Recipe
Strawberry-Mint Sparkling Limeade
limeade
Try this refreshing beverage from www.myrecipes.com
Yield: 6 Servings

Ingredients:

  • 3 Cups sliced strawberries
  • 1/2 Cup fresh mint leaves
  • 1/2 Cup fresh lime juice
  • 1/4 Cup water
  • 1/4 Cup agave nectar
  • 1 (750 ml) Bottle chilled sparkling wine – (OR substitute 3 Cups club soda for non-alcoholic)
  • Whole Strawberries (optional garnish)

Directions:

  1. Blend the first five ingredients until smooth (about 1 min)
  2. Pour about 1/2 cup mixture into each glass (6 glasses total)
  3. Slowly pour about 1/2 cup of wine into each glass
  4. Gently stir to combine
  5. Garnish with whole berries if desired
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Now Serving – April – Phone Orders! Spring Cleaning, and Chicken Pesto Pasta

Monday, April 22nd, 2013

April 2013 A monthly newsletter showcasing the taste of cookware ISSUE 52
Now Serving
 

Texas has been quite rainy lately, but as the saying goes “April showers bring May flowers.” Since, our lakes and rivers are very dry, we’ll take it! How’s business in your area? Does the spring weather have an effect on your income? I know that spring-

phonetime in hill country is quite a popular place. There is usually a festival of some sort each weekend. That being said, if you need a suggestion for a quick getaway, you should consider Central Texas in April. The weather is lovely.

We have a HUGE announcement! Are you sitting down?! We have heard your requests… and

ShortOrder.com has now implemented phone orders! We still require a digital signature, but it is a very simple process! Give us a call to place your next order (800) 211-0282. You can always leave your thoughts on our Facebook page as well. We want to hear from you. Facebook is also the only way to catch our random daily promotions. We also give away a $50 Gift Card to use at ShortOrder.com to one product reviewer per month. We do not have a winner this month because we do not have any new reviews. You missed out! It could have been yours.

Don’t forget to always click on our clearance section first. It contains scratch and dent, and discontinued products that are all covered by the full manufacturer warranty. We update it often.

In this month’s issue: Seven Tips for a Cleaner Restaurant, a tasty Pesto Chicken Pasta Salad, and our featured products: a Bakers Pride pizza oven, a Bunn frozen drink dispenser, and a Luxor tub cart.

We always love to hear from our customers! The new ones and our returning ones. Please don’t hesitate to give us a shout!

Happy Spring to you and yours!

Meghan Jarrell

Spring Cleaning – Why Not?

Seven Tips for a Cleaner Restaurant

Since we have been talking about spring time and the weather changing, we thought this would be the perfect time to mention the dreaded task of “spring cleaning”. Yes, your home probably needs a touch-up, or maybe even your car, but have you thought about your restaurant?

Mary-Claire highlighted seven great tips in her blog on www.kng.com. She points out that for starters, try to get some natural light shining in to your restaurant, so that you can see every little corner. Assess your base boards, and walls. Do they need a good scrubbing, maybe even a coat of paint? Here is a quick list of other areas that you need to focus on as well:

1. Restrooms – It is time for a face-lift. Check every little detail including the grout. Use a pressure washing system to remove any build-up and grime.

2. Carpets – This would be a good time to bring in a company and have them deep-cleaned. The winter and early spring has a lot of rain and snow that has probably been tracked in and smashed into your carpet.

3. Mats – Inspect the mats that you have currently, if they are in good shape,

mop bucket

then maybe just pressure-wash them. Since, spring can still be a rainy time, make sure that you have enough mats at each entryway.

4. Air Conditioning Units – As we are rapidly approaching warm summer months, you will need to turn on your AC. Look them over to make sure they are in good condition, or have them professionally cleaned so that they don’t blow dust and dirt around your freshly cleaned restaurant.

5. Hoods – You should already be cleaning your hood vents on a regular basis, but you should also have them professionally deep cleaned once a year.

6. Ice Machines – Ice machines are a huge source of food-borne illness, so you should be cleaning them out on a regular basis. Empty, defrost and sanitize your ice machine.

7. Walls and Ceilings – These areas tend to get ignored. You would be surprised by how much dust and grime can build up over time. Take a sponge and some soapy water to your walls and ceilings for a fresh look and feel.

This list might seem like one big daunting task, but break it down into smaller manageable parts. Try to schedule one or two areas to clean a day, and then in one week’s time, you will have a spick-and-span restaurant.

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Featured Recipe
Pesto Chicken Pasta Salad
chicken pesto pasta
Try this tasty dish from www.realsimple.com
Yield: 4 Servings

Ingredients:

  • 3/4 Lb rigatoni
  • 4 Boneless, skinless chicken thighs
  • 1/2 Cup chopped/pitted kalamata olives
  • 1 Cup halved bocconcini
  • 3/4 Cup pesto
  • 1/2 Tsp kosher salt
  • 1/4 Tsp black pepper

Directions:

  1. Cook pasta, drain, let cool
  2. Pre-heat oven to 400° F,
  3. Rub chicken with oil, salt and pepper,
  4. Roast 20-25 min, then shred
  5. Mix pasta, shredded chicken, olives, bocconcini and pesto with a dash of salt and pepper
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Now Serving – March – Creating Relationships with Customers & a Sweet Irish Bread

Friday, March 22nd, 2013

March 2013
A monthly newsletter showcasing the taste of cookware
ISSUE 51
Now Serving

Well, it seems as though Spring has already hit Texas, since we pretty much skipped winter this year. The wildflowers and trees are blooming, and our days just got longer thanks to Daylight Savings Time, which I love. That means there is more sunshine for after-school activities, dog-walking, and grilling-out after work. I’m not sure what part of the country you are in, and if your city participates, but things are rapidly turning green around here for St. Patrick’s Day this weekend. Will you be celebrating? www.statesymbolusa.org

I’m not sure if you noticed our new, awesome, user-friendly site that we launched in February. ShortOrder.com now has easy to read, quick-view-tiles, a simplified product print page, and so much more. You should swing by and check it out, if you haven’t already. We would love to hear your feedback on our new site. Feel free to stop by our Facebook page to let us know what you like or dislike about our updated look.

Reminder: if you are looking for a deal, always stop by our clearance section first. There you will find scratched and dented, and discontinued products that are all covered by the full manufacturer warranty. Another way to save money with ShortOrder.com is by submitting a product review for any of our products. We give away $50 to a random reviewer. This month we are excited to announce that Wendy Smith will be receiving a $50 gift card from ShortOrder.com

In this month’s issue: Creating Relationships with Customers, a tasty Sweet Irish Bread recipe in honor of St. Patrick’s Day, and our Featured Products: a Gen2 raised griddle, a Beverage-Air kegerator, and an Eagle mobile pan rack.

Don’t forget! This newsletter is for you. If there is anything you’d like to know more about – give us a shout! We would always love to hear from you!

Have a great day!

Meghan Jarrell

 

Creating Relationships With Customers

The Importance of Your Front-Line Staff

One of, if not the most, essential parts of your business, is your front-line employees and how they interact with your customers. It is important that they are given the skills and tools they need, to leave a great impression. In a recent article by Andrew Call, Trust & Service: Building Customer Relationships One Guest At A Time, he explains that your front-line serving staff needs to be your most well-trained employees. Customers today expect more out of their dining experience. There are a few simple concepts for your front-line staff to follow that will create a better experience for your customers.

First, your front-line staff needs to evaluate each customer individually. It is easy to fall into a routine or pattern. Each customer has different needs. They might need to be left alone to chat with each other, or maybe they are having a party and need drinks often, or maybe they are a “regular” just coming in for coffee. Each situation would need to be handled differently.

Secondly, they need to be aware of first-time customers versus regular customers. Train your front-line staff to recognize regularity. The daily customers do not need to hear the specials again, as they are familiar with the menu. The new customers might need suggestions when making decisions about what to order.

customer service pic

Your servers must also be trained to understand priorities. They need to be engaged and assess whether the customer(s) are in a hurry, or are looking to make an evening out of their dining experience. The servers that understand the different reasons why the customers are there and cater to those reasons are the ones that provide the best service.

Lastly, it is essential that the front-line staff goes with the flow. They must pace themselves depending upon the customer. You don’t want to keep them waiting on their check, but you don’t want to make them feel rushed. Something as small as interrupting the customer while they are ordering, could ruin the interaction.

Making these minor adjustments can largely contribute to customer satisfaction and in-turn build business. Creating a relationship and building trust with the customers in the short amount of time that is provided requires effort, but customers who feel comfortable tend to order more, and leave bigger tips.

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Featured Recipe

Sweet Irish Bread

Celebrate St. Patrick’s Day with this recipe from allrecipes.com

Yield: 1 – 9 x 5 in. loaf

bread pic

Ingredients:

  • 1/4 Cup butter
  • I Cup white sugar
  • 2 Eggs, beaten
  • 2 Cups all-purpose flour
  • 1/2 Teaspoon baking soda
  • 1 Teaspoon cream of tartar
  • 1 Pinch salt
  • 1 Cup sour cream
  • 1 Cup raisins
Directions:
  1. Preheat oven 350 degrees. Lightly grease a 9 x 5 in. loaf pan
  2. In medium bowl cream together the butter and sugar until smooth, beat in the eggs one at a time, then stir in sour cream
  3. Sift the flour, baking soda, cream of tartar, and salt together
  4. Combine the sour cream mixture with the sifted ingredients until just blended
  5. Fold in raisins and transfer to pan
  6. Bake for 50 to 60 minutes or until a small knife inserted comes out clean
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Now Serving – Celebrating our 50th Issue!

Tuesday, February 12th, 2013

February 2013 A monthly newsletter showcasing the taste of cookware ISSUE 50
Now Serving

Guess what! It is our 50th Issue! I can’t believe it, but I also can’t take the responsibility for it, since I just took over, back in September. I feel like we should look back over some of our best issues, the way talk shows review their favorite clips, but we don’t have the space, nor the time to do that, and we are here to keep you in the know of the new and now. No need to go back in fiftytime. We are always looking ahead to bigger and better things here at ShortOrder.com.

Speaking of “looking ahead,” don’t forget to “like” our Facebook page, so that you can stay up-to-date with what is going on at ShortOrder.com. It is also the only way to catch our random daily promotions. We give away a $50 Gift Card to use at ShortOrder.com to one product reviewer per month. Join me in congratulating this month’s winner: Steve Leamy. Be sure to submit those product reviews, good or bad, we want to hear about it. You could be next!

We often get calls from customers asking for discounts, so we want to remind you to always check our great clearance section first. We update it often. It has scratch and dent, and discontinued products that are all covered by the full manufacturer warranty.

In this month’s issue: Six elements to creating a strong brand, an easy recipe for Chocolate Covered Cherries just in time for Valentines Day, and our featured products: a Gen2 fryer, a Beverage-Air display refrigerator, and a Hobart slicer.

Remember, we have created this newsletter for you! If there is anything you’d like to know more about – give us a shout!

We would always love to hear from you!
Meghan Jarrell

 

How Strong is Your Brand?

The Six Elements to Creating a Strong Brand

What comes to mind when you hear the word brand? You might think of some brands that are recognizable world-wide such as Coca-Cola or McDonalds, or you might think of your local grocery store chain, or maybe a brand of car such as Toyota or BMW. No matter what brands come to mind, they all stand for something. A brand is a promise from a company to be consistent with what, how, and why they do something. Ryan Eby wrote 6 Key Elements that Make a Strong Brand which outlines some useful ways to make sure that you are headed in the right direction with your brand.

Branding is essential in the restaurant industry, as it can, and should, evoke emotions in your customers when they simply hear your name. It takes time to establish a strong brand. A brand should be consistent and evident throughout every part of a customer’s experience with a company. The six key elements that Eby highlighted are:

1. Business Name: first thing customers see, needs to logically correspond with the brand concept

2. Logo: a great logo has consistency and awareness, reminds customers of your company

3. Color Scheme: pick an appropriate color combination, different colors have different effects on people, ie: warm colors (red, orange, yellow) are known to stimulate hunger

4. Uniforms: need to compliment the company’s atmosphere, dress codes also positively impact workers’ attitudes,

5. Tagline: a good slogan should be original, creative, and yet, specific to the company

6. Customer Experience: there needs to be consistency across the board, from how customers are greeted, to their wait time, to the way their food is prepared and served,

Your brand needs to be unique and consistent. Each small detail should point back to your brand concept. When you maintain a strong cohesive brand throughout all elements of the company, you set yourself apart from others. This generates faithful customers, because they know what to expect every time. They will become familiar and comfortable with your brand which will create repeat business.

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Featured Recipe

Chocolate Covered Cherries

Celebrate your Valentines Day with a special touch from allrecipes.com

Yield: 60 Pieces

Ingredients:

  • 60 Maraschino cherries w/stems
  • 3 Tbsp softened butter
  • 3 Tbsp corn syrup
  • 2 Cups sifted confectioners’ sugar
  • 1 Lb chocolate confectioners’ coating

cherries

Directions:

  1. Drain cherries, set on paper towels to dry
  2. Combine butter and corn syrup until smooth. Stir in confectioners’ sugar and knead to form a dough – chill to stiffen (if necessary)
  3. Wrap each cherry in about 1 tsp of dough, chill until firm
  4. Melt chocolate coating in heavy saucepan over low heat, dip cherry by stem, place on wax paper
  5. Chill until set, then enjoy!
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Now Serving – Marketing Tips for the Holidays, Hot Apple Cider and Two New Manufacturers

Friday, November 16th, 2012
November 2012 A monthly newsletter showcasing the taste of cookware ISSUE 47
Now Serving

Howdy! How are things? Have you come down off of your sugar-high from all of the Halloween candy yet? I realize that a lot of major things have occurred around our country since our last newsletter, ranging from the Superstorm Sandy (I do hope that all our readers from the Northeast are recovering.), to the Giants winning the World Series, to Obama getting re-elected, to the NBA season starting on-time (unlike last year), and so much more.

Now we are merely weeks away from the biggest food holiday of the year…Thanksgiving! Do you keep with tradition and cook a turkey or do you celebrate in a different way? I overheard a co-worker that is going to break imagetradition this year by skipping the stuffing and turkey, and grill “Shrimp on the Barbie” instead. I know a lot of people that skip the cooking altogether and eat out as well. What are your plans? Tell us about it on our Facebook page.

Something exciting going on here at ShortOrder.com this past month, is that we have added two new manufacturers to our product line, Nemco and Luxor. Please stop by ShortOrder.com and search our new items. Each month, we do random giveaways on our Facebook page. We actually had two different promos happen last month that you possibly missed if you haven’t “liked” us yet. Another way to save, is to submit a product review on Shortorder.com. We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Join me in congratulating this month’s winner: Jeff Simon.

ShortOrder.com offers a great clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this month’s issue: How to use the holidays to your marketing advantage, an easy recipe for apple cider, and our Featured Items: a Gen2 Griddle, a Nemco Food Cutter, and Luxor Utility Cart.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.


Enjoy!

Meghan Jarrell

 

Take Advantage of the Holidays

10 Marketing Ideas to Bring in More Business

Now that we are into the fall, and rapidly approaching the holiday season, it is time to look at what you can do with your marketing to bring more customers in this year. According to Eleanor Frisch’s article: Top 10 Restaurant Marketing Tips for Holidays and Special Occasions, these tips are not only good for the holidays that are coming up; they can be applied to birthdays, anniversaries, and many other special occasions.

  1. Send holiday greetings – send your customers a warm greeting for an upcoming holiday to make them feel appreciated. You can include a small promotion at the bottom to entice them in, ie: free glass of champagne for couples on New Year’s Eve, etc…
  2. Offer a birthday gift – the National Restaurant Association says that more than half of Americans eat out on their birthday. Encourage them to choose you over another location, by sending them a free gift of sorts, such as a free dessert in advance.
  3. Sell gift certificates – take advantage of different holidays all year long by displaying them in a visible location near the point of sale or at the entrance. A lot of certificates are never actually used, which turns into direct profit.
  4. Put on a special holiday promotion – don’t lower your prices but add something extra to add value, such as a free taxi ride on New Year’s Eve, or a special meal/menu on Valentine’s Day for two
  5. Throw a holiday party – focus your food and drink menu around the theme, ie: Mardi Gras, New Year’s, Halloween, etc.., provide special entertainment and advertise through flyers and direct marketing
  6. Use seasonal decorating – this one is simple: roses and candles for Valentine’s Day, for New Year’s Eve use sparkly things, Christmas lights during December, etc… keep up with the seasons but don’t conflict with your overall design
  7. Host a holiday fundraiser – put together a food drive, or pick a day to give a certain percentage of sales to a local charity, and then advertise wherever you can, to bring in the customers
  8. Be politically correct – you do not want to lose customers due to ignorance. Make sure to train your staff and appropriately decorate and word menus and signage to say “Happy Holidays” versus “Merry Christmas”, unless you are certain that your main customer demographics are from a specific religion
  9. Put on a unique holiday stunt – ideas would be to turn your establishment into a haunted house for Halloween, or dress all your wait-staff as elves for Christmas, or hide eggs during Easter. Dress someone as a giant turkey on the street to bring in clients around Thanksgiving. Your options are endless.
  10. Advertise for the holidays – think about events occurring around each specific holiday, there are a lot of local Christmas programs at schools, ballets, etc… put an ad in their bulletins. Thanksgiving would be a good time to advertise in the “food” section of your local newspapers and magazines.

 

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Gen 2 Griddle
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48″ Gas Griddle
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55500-2
3/8 Cutting Grid
$151.00 delivered
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L100S3
Stainless Steel Cart
$173.00 delivered
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Featured Recipe

Easy Apple Cider

This easy recipe from allrecipes.com will spice up any holiday party.

Yield: 8 Servings

Ingredients:

  • 1 (64 oz.) bottle apple cider
  • 3 Cinnamon Sticks
  • 1 Teaspoon whole allspice
  • 1 Teaspoon whole cloves
  • 1/3 Cup brown sugar

Directions:

  1. In a slow cooker combine apple cider and cinnamon sticks
  2. Wrap allspice and cloves in cheesecloth and add to pot
  3. Stir in brown sugar
  4. Bring to boil, then reduce heat and serve warm
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Now Serving – Farewell to Tylee, Customer Service Tips and a Dip

Friday, August 17th, 2012
August 2012 A monthly newsletter showcasing the taste of cookware ISSUE 44
Now Serving

It’s already August and summer is coming to a close. Kids are headed back to school soon, and it’s time for a new school year and a new beginning. It’s on that note that I would like to let you all know that my last day with ShortOrder is going to be August 15th. I have really enjoyed getting to know you all over the past (almost 7!!!) years and have had a blast working with the best co-workers a gal could ask for.

 I am turning my precious newsletter over to Meghan Jarrell – Don’t worry, you’ll be in good hands! Meghan has been with ShortOrder for almost a year and she knows her stuff, not to mention she’s a social butterfly – she’s a perfect fit!

 Take some time to welcome Meghan on our Facebook wall – and check back often for special one-day only deals!

 If you miss the Facebook promotions, there’s another way to save on your next purchase. Go to Shortorder.com and submit a product review! We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Join me in congratulating this month’s winner: Larry Young!

 Don’t miss the clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

 In this issue: Redefining Customer Service, a recipe for a tasty tomatillo and avocado dip and our Featured Items: a Kolpak walk-in cooler, dry storage shelving, and a Gen2 fryer.

 Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.
Enjoy!

Tylee Van Waes

Redefining Customer Service

Forget about making the customer happy!

Let’s face it, no matter what type of business you are in, everyone has a client or customer that they are trying to keep happy. There are a variety of ways that this has been measured over the years. It has ranged from measuring their level of satisfaction, to the customer’s loyalty to the brand, to their engagement, and even by asking if they would be willing to recommend the company to a friend. All of these different measurements, in the end, are to establish if your customer is happy.  

 

According to a recent article from Tom Rieger, he has found that making a customer happy is not necessarily the way to go. He claims that what is most  important is that your customer feels like they were treated with dignity. Your front-line customer service representatives are put in a tough spot if their main objective is to always make the customer happy. That would mean that they are always saying, “yes” to please the customer, but in turn, they could be breaking company policies.

 

What if we shift our thinking about our customer service from making them happy, to making sure that they are treated with dignity and respect? Rieger worked with Dr. Sabrina Pagano studying moral emotions, perceived justice and the concept of dignity and found that:

  •  People feel moral outrage when their dignity is violated, which also causes them to want to get back at whomever has wronged them.
  • People are more open to comply with decisions and outcomes, even if it is not in their favor, when they are treated in a just and fair manner.
  • The range of emotions connected to dignity vary from self-worth and elevation, all the way to embarrassment, shame, and disgust on the other end of the spectrum.

This revolutionizes the way we look at customer service. We should focus on how the customer is treated during the process, not just on giving them what they want to make them happy. If they feel like they were treated fairly and that their dignity was upheld, they are more likely to accept the outcome of the situation, even if it is not in their favor. Think about what you can change today, to start focusing on the dignity of your customers or clients, and not as much on making them happy. This is a paradigm shift, but in the end, could really grow your business.

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Featured RecipeTomatillo and Avocado Dip
In the spirit of upcoming football check out this dip from realsimple.com 

Yield: 8 Servings (2 cups)

Ingredients:

  • 4 med. tomatillos, husked & quartered  
  • 1 avocado, pitted & peeled
  • 1 jalapeno pepper, chopped 
  • 1/2 cup fresh cilantro sprigs 
  • 1/4 white onion, chopped 
  • 2 tablespoons lime juice 
  • kosher salt & black pepper 
  • blue corn tortilla chips, for serving

Directions:   

  1. In a food processor, combine the tomatillos, avocado, jalapeno, cilantro, onion, and lime juice, pulse until it is the texture of relish.
  2. Season with 1 tsp salt & 1/4 tsp black pepper
  3. Serve with the tortilla chips  
Avocado Dip
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