Tips to Improve Your Restaurant’s Menu

Tuesday, January 17th, 2017

 Menus are an important yet often overlooked tool in restaurant promotion. When designed correctly, a menu can convey a specific brand image, nudge consumer choices, and increase sales of side dishes, desserts, and other complementary items. If your current menu is not helping in these areas or is due for an update anyway, you can

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Celebrate National Dessert Month

Tuesday, October 4th, 2016

October is National Dessert Month and features a number of specialty days sprinkled throughout, including National Angel Food Cake Day (October 10), National Pumpkin Pie Day (October 12), National Chocolate Cupcake Day (October 18), and National Boston Cream Pie Day (October 23). With desserts taking center stage all month long, there’s no better time to

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Drink Trends in 2014: What’s New at the Bar So Far?

Monday, May 5th, 2014

Alright, What’s Cooking readers. Let’s take a break from the blender tongue-twisters and bad range jokes and get businesslike about what’s being served at the bar. Last time we checked in, 2014 drink trend forecasts were predicting that premium alcohols, spices, infusions, cider, on-tap drinks, and mixed drinks featuring different types of alcohol would be

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Trending Spring Vegetables for Your Restaurant Menu

Wednesday, April 2nd, 2014

‘Tis the season for lush, leafy greens and vibrant vegetables to make their appearance on restaurant menus nationwide. Spring begins during National Nutrition Month, providing a great opportunity for restaurants to tweak their menus in accordance with the trend. The long list of vegetables that flourish in abundance during spring ranges from artichokes to zucchini,

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How to Be a Kid-Friendly Restaurant

Monday, January 20th, 2014

With the trend of “healthy eating” on the rise, restaurants are being forced to reconsider their kids’ menus. According to a study by the NPD Group, parents are taking their kids out to eat less and less – meaning restaurants need to revise their game plans and become even more kid-friendly in order to retain

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4 Skinny Menu Tips to Cater to New Year’s Resolutions

Friday, January 17th, 2014

Every year when January 1st rolls around, everyone starts planning out what their new year’s resolutions will be. Invariably, at least one resolution will be shedding a few extra pounds. This is why we at ShortOrder recommend developing a health-focused menu that will encourage customers to keep their resolutions while eating your delicious food. So,

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Top 5 Desserts for the Holiday Season

Tuesday, November 19th, 2013

As we move into the holiday season, we’ve started to notice a shift in dessert menu offerings. They’re starting to reflect the holiday cheer that we love so much. Therefore, we at ShortOrder have put together a list of the top 5 desserts that are a must for your winter holiday menu. 1. Eggnog Cupcakes

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Now Serving – November 2013 – The Changing Face of the Children’s Menu

Tuesday, November 5th, 2013

  NOVEMBER 2013 A monthly newsletter showcasing the taste of cookware ISSUE 59 Thanksgiving is almost here. Is all of your equipment in tip-top shape, ready for the busiest time of the year? If you do need to order a new piece of equipment, be sure to click here and check out the Gen2 closeout

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How to Update Your Drinks Menu Using Ice Machines and More

Thursday, April 25th, 2013

Here at What’s Cooking, we’ve been focusing lately on the benefits of our fantastic ice machines. This week, however, we would like to talk about how you can put them to good use. We are talking, of course, about updating your drinks menu. Why is it important to update your drinks menu? It helps keep

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Change Your Ranges with the Locavore Movement

Thursday, February 14th, 2013

Many restaurants are looking for ways to set their business apart from the rest.  This week we can help you change what goes on your ranges for cooking by investigating the popularity of the locavore movement.  A unique approach to buying, preparing, and serving food, the locavore philosophy can be a way to improve your

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