Meatless Mondays May Be Good for Restaurant Equipment Business

Monday, August 19th, 2013

Just a heads up to those in the foodservice industry: it might be time to prepare your restaurant equipment for Meatless Mondays.

“Really?” we hear you ask. “Didn’t Meatless Mondays go out with World War I?” Well, yes and no. During WWI, the U.S. Food Administration encouraged rationing of staple foods by promoting “Meatless Mondays” and “Wheatless Wednesdays.” Today, Meatless Monday plays something of a different role. The modern Meatless Monday was actually established in 2003 by Sid Lerner, an advertising agency executive, and is an international health campaign intent on improving the world’s eating habits one week at a time. The idea is that by cutting out meat from our diets once weekly, we can reduce our cholesterol levels, improve our heart health, and generally improve our physical well-being. It turns out that thousands of restaurants, schools, and companies have jumped on board this movement.

In many foodservice establishments, this has translated into an altered menu on Mondays, and it turns out the move may actually be good for business. Participation in Meatless Mondays allows restaurants to attract new customers, especially since, as Meatless Monday’s campaign director Peggy Neu says, it “plays into the vegetarian and ‘flexitarian’ trends.” It also allows restaurants to turn their attention to utilizing fresh, seasonal produce and local resources. But don’t worry: you don’t have to take all of your omnivorous entrées off of your restaurant equipment to participate in Meatless Monday. Add vegetarian dishes to your Monday specials and advertise your existing vegetarian dishes more prominently as well.

So go ahead, get your restaurant equipment and char broilers and cook up your favorite vegetarian recipes for your customers. You might find that it’s both good for you heart and good for business!

More Tips and Restaurant Equipment from ShortOrder

Do you participate in Meatless Mondays? Has it been a profitable a practice for your restaurant? Find ShortOrder on Twitter and Facebook and tell us about your experiences with Meatless Mondays and restaurant equipment!

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