Warming Up Your Ovens with Marketing Campaigns for Holidays

Thursday, November 22nd, 2012

It’s the most wonderful time of the year… for food.  Kitchens have been gearing up their ovens for the winter holidays, and now that they’re here, we welcome the opportunity to try out holiday specials and offer customers a variety of options during the holiday season.

So many holidays feature food as a major part of their celebration.  Think about it: chocolates and romantic dinners for Valentine’s Day, anything green on St. Patrick’s Day, a traditional Easter Dinner, barbecue for the Fourth of July, the soohor and iftar meals during Ramadan, all things pumpkin for Halloween, turkey and all the trimmings for the Thanksgiving, latkes (potato pancakes) and sufganiyot (jelly-filled doughnuts) for Hanukkah, and a feast for Christmas fresh from the ovens.  The possibilities for culinary creativity are endless.  Here are some good ideas to help drum up some business for your ovens on holidays year-round.

Use Unique Holiday Promotions
Offer customers some incentive to choose your business in particular on a holiday.  This might mean offering a specialized “green” menu on St. Patrick’s Day, advertising a discount or special service to larger parties around New Year’s Eve, or if you are a casual establishment, holding trivia nights with themed quizzes and small prizes.

Advertise Strategically
Think about your main demographic of customers and cater to them when advertising.  Place ads in the local newspapers’ or magazines’ food sections.  If your business has social media outlets, use them to advertise and promote any special offers you may be running.

Decorate for the Holiday
Opt for colors that match the season, and keep your décor neutral to cater to all tastes.  Colored lights for winter holidays, sparkly décor for New Year’s, candles and draperies for Valentine’s Day… you get the idea.

Stay Politically Correct
You may think that being “PC” is overhyped these days, but political correctness is something you should pay special attention to in your marketing.  Be inclusive in your advertising.  A simple “happy holidays” on signs, menus, and wished by your staff will welcome customers of all types, and the kind sentiment remains intact.

Keep your ovens full and your guests happy with unique advertising, and you’ll all have a happy holiday, no matter the time of year.

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