Now Serving – January 2014 – The Power of Saying ‘No’

Tuesday, January 7th, 2014


JANUARY 2014 A monthly newsletter showcasing the taste of cookware ISSUE 61
Now Serving

It’s the start of a new year! Now is the best time to inspect and take inventory of your current restaurant equipment. If you are in the market for a new piece of equipment, be sure to click here and check out the Gen2 closeout specials we are currently offering. With a wide variety of equipment to choose from, you should be able to find exactly what you’re looking for.

January is National Soup Month. What’s your favorite soup recipe? Stop by our Facebook page and let us know! While you’re there, make sure you take a look at our one-day only deals! And if you review a product online, you will be automatically entered into ShortOrder’s monthly giveaway. Please join us in congratulating this month’s winner: William Pingree!

Don’t forget to check out our clearance section. We have a wide variety of discontinued, and scratched and dented products that are all covered by the full manufacturer warranty.

In this month’s issue: The Power of Saying ‘No’, Roasted Dates with Bacon as a no-fuss appetizer, and our featured products: a Hatco Heat Lamp, an APW Hot Plate, and a Beverage-Air Deep Well Bottle Cooler.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Ann Marie Hillier

The Power of Saying ‘No’

Not All New Opportunities are Good Opportunities

Throughout your business life, there will be times when saying ‘no’ to new opportunities is the best decision to make. Brian Moran outlines five different circumstances in which every business owner should learn to say ‘no’ in his article “The Power of Saying ‘No’.”

1. The Opportunity Doesn’t Get You Closer to Your Goals If you already have a set plan in place with specific, measurable goals, it will be much easier to determine good opportunities from wild goose chases. You must ask yourself if the presented opportunity will get you closer to reaching those set goals.
2. Your Own House Isn’t in OrderBefore you start adding new concepts and ideas to your own business, make sure that your foundation is solid. If you are still in the process of establishing your business, focus on that and hold off on taking advantage of new opportunities until your business is more stable.
3. The Opportunity Siphons Off Valuable Resources from Your Own Projects As a business owner, you have a finite amount of time, money, and human capital to help you reach your goals. Before taking on a new opportunity, you must ask yourself if you can still achieve your goals while giving this new opportunity access to your finite resources.

4. You Have the Wrong PartnerBefore taking on a business partner, make sure that all expectations have been clearly understood and that you have thoroughly researched this person’s background to ensure your long-term goals are compatible.


The Opportunity Doesn’t Align with Your Core Offerings
Before you say yes to a new opportunity, ask yourself if it will cause any confusion among your customers. If you think it might, be sure to take a second look at the upside potential versus the downside risks.


Featured Products
Hatco Heat Lamp
800 Watts, 48″ Long
$176.00 delivered
APW Hot Plate
30,000 BTU, 6-Burner
$1,570.00 delivered
Beverage-Air Deep Well Bottle Cooler
Shallow Well Design
$1,220.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe
Roasted Dates with Bacon
Check out this no-fuss appetizer from


  • 16 Fresh or Dried Pitted Dates
  • 16 Smoked Almonds
  • 8 Thick Slices Apple-Smoked Bacon


  1. Preheat oven to 400 degrees.
  2. Cut a slit in each date, and place almonds inside slits.
  3. Press dates together to close slits, and wrap each date with a piece of bacon.
  4. Bake for 15-20 minutes, or until bacon is crisp.
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