Holiday Tip: Restaurant Gift Cards Gaining Popularity

Monday, December 16th, 2013

Holiday Tip: Restaurant Gift Cards Gaining PopularityBecause there is less time between Thanksgiving and Christmas this year, restaurants are coping with a shorter holiday shopping season, and are looking for ways to make up for missed revenue. Fortunately, it looks like it is prime time to take advantage of the gift card. Overall, more than 80% of shoppers plan to buy at least one gift card during the holidays this year, according to the National Retail Federation’s gift-card spending survey. And as the economy improves, shoppers are moving away from retailer gift cards and willing to buy restaurant gift cards. Both full service and fast casual restaurants are faring well with this trend, with everyone from Olive Garden to Starbucks showing up as top contenders in the top 20 of a survey of most-desired gift cards by the Baltimore-based card-exchange company, GiftCardRescue.

So how can your restaurant capitalize on rise of the gift card? Here’s how to boost your restaurant’s gift card sales.


Now Serving – December 2013 – 5 Best Hires for Boosting Holiday Sales

Tuesday, December 10th, 2013


DECEMBER 2013 A monthly newsletter showcasing the taste of cookware ISSUE 60
Now Serving

The holidays are upon us. How is all of your equipment holding up during this very busy time of year? If you are in the market for a new piece of equipment, be sure to click here and check out the Gen2 closeout specials we are currently offering. With a wide variety of equipment to choose from, you should be able to find just what you’re looking for.

Throughout the winter holiday season, over 1.8 billion candy canes will be made, along with over 150 million chocolate Santas. What’s your favorite holiday treat? Let us know on our Facebook page! While you’re there, make sure you take a look at our one-day only deals! And if you review a product online, you will be automatically entered into ShortOrder’s monthly giveaway. Please join us in congratulating this month’s winner: Colin Wood!
Don’t forget to check out our clearance section. We have a wide variety of discontinued, and scratched and dented products that are all covered by the full manufacturer warranty.

In this month’s issue: 5 Best Hires for Boosting Holiday Sales, Blood Orange-Pomegranate Mimosas for a holiday drink, and our featured products: an Eagle Pizza Cut and Pack Table, a Hobart Mixer, and an InSinkErator Garbage Disposal.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Ann Marie Hillier

5 Best Hires for Boosting Holiday Sales

Hiring the Right Type of Workers Can Make All the Difference

For many companies, the holidays represent the busiest time of the year. Consequently, many companies are in need of seasonal workers to keep up with the demand. As Barry Moltz discusses in his article, “5 Best Hires For Boosting Holiday Sales,” hiring the right type of workers is critical for maximizing sales as well as ensuring that customers return in the new year. Read below to learn about the different types of seasonal employees you can hire to best fit your needs.

1. StudentsStudents are a great hire for seasonal jobs that require a large amount of physical activity. And if they are hired when they are 16 or 17, chances are they can come back for several years in a row.

2. MillennialsFor seasonal work that requires quick learning and technical knowledge, millennials are a great hiring choice. It is especially important to tell them about the mission of the business and how they fit into the holiday rush. Although millennials tend to be very efficient workers, do not leave them with nothing to do as they get bored quickly and are used to multitasking.
3. Baby Boomers For seasonal positions that require detail-oriented tasks, consider hiring baby boomers. Not only are they reliable, but they generally come back to work for the same company year after year.

4. Moms and DadsParents who have extra time during the day have become a perfect fit for the holiday workforce. Generally, they have a great work ethic and especially love to work in a business that’s making a difference in the community. The next time you need reliable, seasonal help, try advertising job openings at the local PTA group or community center.


When hiring for a seasonal position that involves a great deal of customer interaction, look no further than retirees. They are very reliable and pleasant to work with because they’re not working just for money, but also to get out and socialize.


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Stainless Steel, 72″ Long
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Hobart Mixer
3 Fixed Speeds
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InSinkErator Garbage Disposal
1 HP Motor
$1,084.00 delivered
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Featured Recipe
Blood Orange-Pomegranate Mimosas
Check out this festive, holiday drink from


  • 3 Cups Chilled Blood Orange Juice
  • 3 Cups Chilled Pomegranate Juice
  • 1 750ml Bottle Chilled Sparkling Wine
  • 1/2 Cup Pomegranate Seeds


  1. Combine blood orange and pomegranate juices in a pitcher.
  2. Divide among 10 glasses.
  3. Top each with sparkling wine.
  4. Garnish with pomegranate seeds.
Short Order

Restaurant Preparedness Tips for the Holiday Season

Monday, November 25th, 2013

Restaurant Preparedness Tips for the Holiday SeasonAs the Thanksgiving holiday fast approaches and the cold fronts roll in, many consumers will be bundling up and heading out of their homes to do their winter shopping. With special sales events like Black Friday coming up, everyone will be out and about checking holiday gifts off their lists. As time runs low, consumers will be turning to restaurants like yours to keep them energized as they frantically scramble to get gift shopping done in time. This means that as a restaurant, you had better be prepared! Your customers will have been battling lines and catty cashiers all day, and will expect their meal to be a relaxing break away from the mall madness. Here are some handy tips from ShortOrder to prepare your restaurant for a heavy holiday load while maintaining winter cheer.


Top 5 Desserts for the Holiday Season

Tuesday, November 19th, 2013

Top 5 Desserts for the Holiday SeasonAs we move into the holiday season, we’ve started to notice a shift in dessert menu offerings. They’re starting to reflect the holiday cheer that we love so much. Therefore, we at ShortOrder have put together a list of the top 5 desserts that are a must for your winter holiday menu.

1. Eggnog Cupcakes with Spiced Rum Icing

These cupcakes are a sure-fire way to brighten your customers’ day, and bring them back for more. By offering this unique dessert, you’ll be catering to classic holiday tastes (plus, the cupcake fad is still going strong). (Recipe by

2. Peppermint Fudge

What’s better than a delicious combination of peppermint and chocolate fudge? This is a great addition to any holiday menu because you can prepare it in the morning and serve it throughout the day. You can’t beat a simple, quick and easy dessert like this. (Recipe by

3. Peppermint Mocha

Everyone knows that the second winter rolls around, it’s Peppermint Mocha time. All you need is a great commercial espresso machine, a few key ingredients, and you’ll have everyone coming by your restaurant for their daily dose of caffeine. (Recipe by

4. Pumpkin Pie Fudge with Salted Dark Chocolate Ganache

Anything that is pumpkin-flavored is sure to be a hit during the holidays. So why not add a little pumpkin to the holiday menu? This recipe is simple, yet delicious, featuring an unlikely combination of ingredients that will satiate customers’ holiday tastes. As long as you have one of our commercial ovens and a refrigerator, you’ll be set to make this delicious winter holiday treat. (Recipe by

5. Pumpkin Pie

There is no better classic holiday dessert than pumpkin. This classic holiday dessert is a great item to have because you have a lot of room to play with the recipe. Customize it however you see fit so that your dessert stands out from the rest. (Recipe by

Finally, don’t forget to update your appliances this holiday season! You wouldn’t want one of your commercial kitchen appliances breaking down in the middle of this busy season. For equipment from some of the top brands that delivers dependable performance, check out ShortOrder’s selection of commercial restaurant equipment.

Happy holiday cooking from all of us at ShortOrder!

SoundOff – Hot Food Tables

Friday, December 28th, 2012

Hot Food Tables
 December 2012

As we wrap up this holiday season, we are reminded of all of the big meals that are served this time of year. There are a lot of brunches and buffets occurring during the holidays. Therefore, this month we are highlighting hot food tables. We carry a wide range of styles. Some things to look for when purchasing your Hot food tablenext hot food table are: usage, top layout, and temperature needs.

You need to be aware of what you will be warming with your hot food table. There are many different types, ranging from water bath, dry, and infrared heat. They can have two wells, up to five wells, or the pizza hot food table, which doesn’t have any food wells. One thing that varies between each manufacturer is the undershelf; they can be stationary or adjustable. Some of our hot food tables come with a work-board or a cutting board, so you also need to be aware of those options when making your selection. Lastly, something that varies from model to model is the temperature controls. A hot food table will either have an infinite control, or a thermostat control, which would allow you to choose the temperature that you would like to have your table set at.

You can shop for Hot Food Tables at here.

Featured: Hot Food Tables
Features & Specifications


5 Star

– 18.75 Amps
– 120 Volt
– 750-Watt per well
– 48″ Length
– 3 Open wells
– 6″ Legs
– Stationary undershelf
– Warranty: 1 yr. parts / 3 mo. labor



4 Star

– 14.4 Amps
– 208 Volt
– 750-Watt per well
– 63.5″ Length
– 4 Dry wells
– Legs
– Adjustable undershelf
– Warranty: 1 yr parts only



4 Star

– 5.62 Amps
– 115 Volt
– 675 Watt
– 48″ Length
– Pizza holding table
– Legs
– Adjustable undershelf
– Warranty: 1 yr parts only



3 Star

– 17.0 Amps
– 120 Volt
– 1000-Watt per well
– 36″ Length
– 2 Open wells
– 3″ Legs
– Stationary undershelf w/riser
– Warranty: 1 yr parts/labor

Warm Ovens and Home-Baked Holiday Treats

Thursday, December 20th, 2012

Last week we brought you some delicious winter drinks, but now we’d like to turn our attention the baked goods of the holidays.  Our ovens are chock-full of holiday treats.  As you know, catering to the holidays is an important part of standing out as a business.  Baked good fresh out of your ovens signal “home for the holidays” to patrons, and provide a way to warm up on cold winter days.  Here are a few sweet and fruity as-good-as-a-bakery recipes for a menu that will keep your ovens busy and your customers happy.

Traditional ovens will work for any of these recipes, but you might try baking them in convection ovens as well for faster cook time!  Just make sure to adjust baking time as necessary.  Enjoy these tasty recipes and have a warm holiday!

Breakfast:  Berry Oven Pancakes
Take this breakfast-time favorite and re-shape it!  Use the small container of your choice, be it a 2-cup baking dish or a gratin dish.  Put a tablespoon of butter in the dish, bake for 3 minutes, then take the dish out, making sure butter fully covers the bottom of the dish, and add pancake batter.  Bake for about 13 minutes.  Spoon a berry medley or the filling of your choice into these bowl-like pancakes and serve warm.

Appetizer: Cranberry Orange Brie Crostini
A twist on the traditional crackers-and-brie combination, this creation is a great way to start a meal and celebrate the decadence of the holidays.  Just spread marmalade over baguette slices, add a thin slice of brie, and bake.  Set your oven’s timer for 4-5 minutes to melt the brie.  Take the slices out and top with dried cranberries and pistachios.  For a savory variation, replace the fruit and nuts with black forest ham, and bake under the broiler for about 3 minutes.  Ta da!  Instant hors de’oeuvres.

Dessert: Crunchy Oatmeal-Nut Apple Pie
Pie, as a holiday staple, can be found in many ovens this season, and is preferred by many over even the best cookie recipes.  Whether you choose to use a ready-made pie crust or you make one from scratch, this textured version of America’s favorite dessert will satisfy traditionalists and adventuresome foodies alike.  Simply mix whole-wheat flour, oats, brown sugar, cinnamon, and a pinch of salt in a medium bowl. Cut in 2 tablespoons butter until evenly distributed. Add orange juice concentrate for a hint of citrus, and nuts for more texture.  Simply bake an apple pie for 30 minutes, remove it from the oven, sprinkle the crunchy topping liberally over the pie’s fruit, and bake for another 20 minutes.

4 Winter Drinks to Simmer on Your Ranges

Friday, December 14th, 2012

Having winter drinks on our ranges at home is one of the best things about wintertime, and it’s no different in restaurants.  As kids we enjoyed seeing how many miniature marshmallows we could fit into a mug of hot cocoa.  We sipped at non-alcoholic eggnog, then wondered why anyone would want to sip at eggnog.  The smell of cider filling the house meant that the holidays were fast-approaching.  The fact is, warm beverages are a tried-and-true part of the winter months.

The nature of holiday libations ranges from rich, creamy refreshments to punches that are easy on juice and heavy on wine.  More often than not, the idea behind warm winter drinks is to throw all the ingredients into a saucepan, then let them simmer until ready to serve.  They are great to have readily available, because once they require no upkeep, as long as you keep them warm.  Here are four of the best winter drinks to please your guests.

1. Wassail (Non-Alcoholic)
This kid-friendly version of the traditional hot beverage will warm children and adults alike.  Its name comes from the Old English phrase “waes hael,” which means “be you healthy,” and was involved in an old drinking ritual that ensured a good harvest.  Today’s wassail is a more of a variation of mulled cider.  It usually combines several fruit juices cooked with cinnamon sticks, whole cloves, and sometimes allspice and ginger.  The result is a fragrant, flavorful punch.

2. Hot Chocolate
This winter drink is a classic.  However, there are many, many ways to put a new spin on hot chocolate.  Belgian hot chocolate, Mexican hot chocolate, hot chocolate Agasajo-style, and even peanut butter hot chocolate are all options.  Give your hot cocoa a kick with ancho chile and cinnamon, add a dollop of marshmallow fluff, or drizzle with some ever-trendy salted caramel.  Whatever you do, make sure you top it with real whipped cream and serve with biscotti, cookies, or toast.

3. Mulled Cider
Mulled cider is one of the timeless, great holiday drinks.  To make it, combine apple cider, cinnamon sticks, allspice berries, whole cloves, an anise star, and some thinly sliced oranges for a citrusy kick.  Let it simmer on one of your ranges for as long as you would like; the longer it simmers, the more flavor it has!  (Besides which, no one likes cold cider.)

4. Hot Spiced Ginger Lemonade
It turns out that lemonade is no longer limited to summertime.  Although it sounds an unlikely candidate for a winter beverage, it’s actually perfect for cold winter days.  It generally requires the same spices as a wassail, but uses lemonade instead of fruit juices.  The result is a lighter-tasting version, and a great way to surprise guests with the unexpected.

No matter how you choose to fill your menu or your ranges, be sure to be creative with your holiday drink recipes.  Your unique drinks will keep guests coming back for more!

Now Serving – Happy Holidays! Tips to Beat the Post-Holiday Blues and A French Toast Casserole

Wednesday, December 12th, 2012

December 2012 A monthly newsletter showcasing the taste of cookware ISSUE 48
Now Serving wishes you and your family a very Happy Holidays. How are things? Have you gotten out and dealt with the hustle and bustle at the stores yet? How is business going for your company? It seems, depending on your business, that things either really pick-up this time of year, or really slow down. Either way, we are here and happy to help with any of your commercial kitchen equipment needs.

We understand that money always seems to get tight around the holidays, and of course that is when the unexpected happens. So if you find yourself in a pinch and needing to purchase something unexpected, check out our great clearance section. We carry scratch and dent, and discontinued products that are all covered by the full manufacturer warranty. Holiday Tree

Be sure to “like” our Facebook page. That is the only way to catch our random daily promotions. We will probably have something going on soon for the holidays, and you don’t want to miss it. We also give away a $50 Gift Card to to one reviewer per month, so be sure to submit those product reviews. You could be next! Join me in congratulating this month’s winner: Mei-Lin Louie.

In this month’s issue: Tips on how to beat the post-holiday blues when heading back to work, a tasty French Toast Casserole, and our Featured Items: a Beverage-Air Back Bar Storage, a Hamilton Beach Blender, and a Nemco Pizza Warmer.

Remember, we have created this newsletter for you! If there is anything you’d like to know more about – give us a shout!

We would always love to hear from you!

Happy Holidays!

Meghan Jarrell


Going Back to Work

Beat the Post-Holiday Blues with these tips

Everyone has their opinions on the holiday season, some people love it, some people hate it. One thing that I think we all have in common is that it is never fun when they are over, and you have to return to work. In an article Getting Over the Fear of Sunday Night, Barry Moltz points out a handful of ways to approach a Monday to make it a little smoother. These can also apply to whatever day the holiday ends, and work begins for you this year.

First, write down tasks to Resting on deskaccomplish on your first day back. Take some time to look at your goals for the week. Eliminate anything that is unnecessary. Make a simple list and hang it where it is visible throughout the week.

Second, make plans to do at least one activity that you enjoy on your first day back. It doesn’t have to be anything major, maybe just lunch with a friend. It will give you something to look forward to and make the transition a little bit easier.

Third, use your first day back to gain some perspective. Take some time to sit back and assess where you and your business are headed. Do you still enjoy it? Do you need to make some changes? Is there a more efficient or cost-effective way to do something?

Fourth, quit whining. If you are not happy and continually complaining about your job and dread it, then it is time to take action and make a change. Use the energy it takes to whine and complain to create change instead.

Lastly, always be looking at your long-term objectives. According to Moltz’ article, if you are satisfied with your long-term goals and where you are headed, then it makes any day at work more bearable, because you know that you are headed in the right direction. You might even look forward to going back after the holidays. After all, at least going back to work gets you out of the house and gives you a break from the family.

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Pizza Display Case
$1,255.00 delivered
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Featured Recipe

French Toast Casserole

Try this recipe from for a tasty way to start your day.

Yield: 8 Servings


  • 5 Cups bread cubes
  • 4 Eggs
  • 1 1/2 Cups milk
  • 1/4 Cup white sugar
  • 1/4 Teaspoon salt
  • 1 Teaspoon salt
  • 1 Teaspoon vanilla extract
  • 1 Tablespoon margarine, softened
  • 1 Teaspoon cinnamon

french toast


  1. Preheat oven 350 degrees. Lightly butter an 8×8 pan, and fill with bread cubes
  2. Mix eggs, milk, 2 Tbsp sugar, salt and vanilla
  3. Pour mixture over bread, dot with margarine and let stand for 10 min
  4. Sprinkle remaining sugar and cinnamon and bake 45 min
Short Order

Holiday Safety Tips for Gen2 Ranges and More

Thursday, November 29th, 2012

The holidays are a busy time of year, and in such a fast-paced environment, chaos in the kitchen can lead to accidents.  While quality kitchen equipment like Gen2 Ranges can help you create delicious holiday meals with the best technology, be sure to remain diligent about kitchen safety.

Prevent Burns
With any range or stove, not just Gen2 ranges, always be wary of open flames.  Keep your sleeves rolled up and be mindful to turn off burners immediately after you are finished using them.  If you are stirring food on a range, stir away from your body.  With Gen2 ranges and other kitchen appliances, you can never be too careful.

Avoid Cuts
While it is important (not to mention more efficient!) to keep your knives sharpened, a sharp knife can be hazardous to clumsy fingers.  When slicing, dicing, chopping, and peeling, be careful!  Food cutters are a safe alternative, and have the additional benefit of slicing more food, faster.  You should also be wary of the blades on food processors and blenders.

Keep It Clean
Clean up any spills immediately after they happen.  A slick spot on the floor in front of one of your Gen2 ranges can quickly turn into an injury.  If you have your hands full and can’t get to it right away, warn others about the spill so they can avoid it.  Also, it never hurts to wear shoes with good traction.

Know Your Stuff
When working with kitchen appliances, from large Gen2 ranges to small Amana microwaves, it’s important to know your restaurant equipment.  Understand every setting, and fully repair any broken or malfunctioning equipment immediately.  It’s also good to know what kinds of foods you can and can’t use with certain pieces of equipment.  For example, click here for reasons you should never deep fry a frozen turkey.

Follow these tips and always exercise caution in the kitchen, and you can create successful holiday dishes for your customers.  Have a safe, happy holiday from all of us at ShortOrder!

Warming Up Your Ovens with Marketing Campaigns for Holidays

Thursday, November 22nd, 2012

It’s the most wonderful time of the year… for food.  Kitchens have been gearing up their ovens for the winter holidays, and now that they’re here, we welcome the opportunity to try out holiday specials and offer customers a variety of options during the holiday season.

So many holidays feature food as a major part of their celebration.  Think about it: chocolates and romantic dinners for Valentine’s Day, anything green on St. Patrick’s Day, a traditional Easter Dinner, barbecue for the Fourth of July, the soohor and iftar meals during Ramadan, all things pumpkin for Halloween, turkey and all the trimmings for the Thanksgiving, latkes (potato pancakes) and sufganiyot (jelly-filled doughnuts) for Hanukkah, and a feast for Christmas fresh from the ovens.  The possibilities for culinary creativity are endless.  Here are some good ideas to help drum up some business for your ovens on holidays year-round.

Use Unique Holiday Promotions
Offer customers some incentive to choose your business in particular on a holiday.  This might mean offering a specialized “green” menu on St. Patrick’s Day, advertising a discount or special service to larger parties around New Year’s Eve, or if you are a casual establishment, holding trivia nights with themed quizzes and small prizes.

Advertise Strategically
Think about your main demographic of customers and cater to them when advertising.  Place ads in the local newspapers’ or magazines’ food sections.  If your business has social media outlets, use them to advertise and promote any special offers you may be running.

Decorate for the Holiday
Opt for colors that match the season, and keep your décor neutral to cater to all tastes.  Colored lights for winter holidays, sparkly décor for New Year’s, candles and draperies for Valentine’s Day… you get the idea.

Stay Politically Correct
You may think that being “PC” is overhyped these days, but political correctness is something you should pay special attention to in your marketing.  Be inclusive in your advertising.  A simple “happy holidays” on signs, menus, and wished by your staff will welcome customers of all types, and the kind sentiment remains intact.

Keep your ovens full and your guests happy with unique advertising, and you’ll all have a happy holiday, no matter the time of year.

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