Now Serving – September – Using Sports-Related Marketing to Your Advantage

Monday, September 16th, 2013

 

SEPTEMBER 2013 A monthly newsletter showcasing the taste of cookware ISSUE 57
Now Serving
 

The beginning of fall is less than two weeks away which means football season is here. Football games tend to bring bigger crowds into restaurants and bars, so now is the time to inspect all of your equipment and make sure it’s in tip-top shape. If you do need to replace something, be sure to click here and check out the Gen2 closeout specials we are currently offering. With several different types to choose from, you should be able to find exactly what you’re looking for.

Here’s a fun fact you can share with your friends at your next football gathering: did you know that the total, average play time in a football game is 11 minutes?

Which team are you rooting for? Do you watch college football, or stick to the NFL? Let us know on our Facebook page! While you’re there, be sure to check out our one-day only deals! And if you review a product online, you will be automatically entered into ShortOrder’s monthly giveaway.

Please join us in congratulating this month’s winner: Colin Wood!

And remember to visit our clearance section. We have a wide variety of discontinued, and scratched and dented products that are all covered by the full manufacturer warranty.

In this month’s issue: Using Sports-Related Marketing to Your Advantage, To-Die-for Crock Pot Roast to fix before the big game, and our featured products: a Gen2 Char Broiler, a Hobart Dish Machine, and an APW Cheese Melter.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Ann Marie Hillier

Using Sports-Related Marketing to Your Advantage

Make Your Restaurant the Place for Fans to Gather

 

Welcome to the start of football season! Now is the time to attract customers to your restaurant with these great sports-related marketing suggestions featured in the BuzztimeBusiness.com article, Why Sports-Related Marketing is a Must for Your Bar or Restaurant.

1. It’s year-roundRegardless of what time of year it is, there’s almost always a sporting event of some type on television. If you go the extra step and choose to show a pay-per-view event, you will attract even more customers that may not want to purchase the event in their own homes.

2. It makes you part of the community If you promote your restaurant as a supportive place for fans to gather after a local high school game, you will gain lots of loyal customers. Or, take it one step further and sponsor a local team!

3. You can attract college fansCollege fans are among some of the most devoted. Entice these loyal fans to watch the game at your restaurant and you can almost guarantee their repeat business week after week. For an added bonus, consider partnering with a local university which will establish your bar or restaurant as the official place to watch the big game.

4. Fans can engage with each otherMake the sports watching experience for your customers interactive by offering sports-themed trivia games during half time.

 

5. There are endless promotion ideasGet creative and think of all the different ways to tie your promotions into the games. Why not offer a discount for every fan that shows up in a jersey? Or, if the local team scores a certain number of points, free appetizers for everyone!

Featured Products
Gen2 Char Broiler
GEN2-RB-36C-NAT
6 Burner, 230 lbs.
$1,010 delivered
Hobart Dish Machine
LT1-1
37 Racks/Hour
$4,643.00 delivered
APW Cheese Melter
CMC-24-208/1
Electric, Countertop
$1,628.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe
To-Die-for Crock Pot Roast
Serve up this recipe from food.com at your next football party!
Yield: 8 Servings

Ingredients:

  • 1 (4-5 lb) Beef Roast
  • 1 Package Brown Gravy Mix
  • 1 Package Dried Italian Salad Dressing Mix
  • 1 Package Ranch Dressing Mix
  • 1/2 Cup Water

Directions:

  1. Place beef roast in crock pot.
  2. Mix the dried mixes together in a bowl and sprinkle over the roast.
  3. Pour the water around the roast.
  4. Cook on low for 7-9 hours.
Short Order
Frymaster
Vulcan
Manitowoc
Beverage-Air
Globe

SoundOff – Pizza Prep Tables

Friday, September 28th, 2012

Pizza Prep Tables
 September 2012
TPP-44D-2

Now that football season is going strong, and school is back in session, there are bound to be many occasions for pizza. Last month we highlighted kegerators. What better to go with your cold beer than a tasty pizza? We will be focusing on pizza prep tables. Some things to be aware of when purchasing your next pizza prep table are: size, layout, and usage.

Pizza prep tables come in a wide variety of lengths, ranging from three feet to nine feet long, so you would need to assess the space that is available to you. There are also a variety of layouts depending upon how many pans you need, and if you prefer a polyethylene cutting board, or a stainless-steel top . Lastly, you need to be aware of your intended usage. Pizza prep tables have the option of drawers with pans in them, or doors with shelves. Most pizza preps are NSF approved as well.

You can shop for pizza prep tables at ShortOrder.com here.

Featured: Pizza Prep Tables
Model
Rating
Performance
Features & Specifications
DP67

Beverage-Air

DP67

5 Star

- 1/4 HP
– NSF
– 6.3 Amps
- S/S exterior, aluminum interior
-2 Door, 3 full pan not incl., 4 epoxy shelves
– 3″ Casters included
– Warranty: 1 yr parts/labor, 5 yr compressor
8268N

 

Randell

8268N

5 Star

- 1/3 HP
– NSF
– 9 Amps
- S/S exterior, aluminum interior
– 2 Door, 9 pan not incl., 2 epoxy shelves
– 6″ Casters included
– Warranty: 1 yr parts, 90 days labor
TPP-67

True

TPP-67

4 Star

- 1/3 HP
– NSF-7
– 8.6 Amps
- S/S exterior, aluminum interior
– 2 Door, 9 pans incl., 4 wire shelves
– 5″ Casters included
– Warranty: 1 yr parts/labor, 5 yr compressor
TPR-67SD

Turbo-Air

TPR-67SD

4 Star

- 2/3 HP
– NSF-7
-10.4 Amps
- S/S interior & exterior
– 2 Door, 9 pans incl., 4 s/s shelves
– 5″ Casters included
– Warranty: 2 yr parts/labor, 5 yr compressor

Fryers: The MVPs of Football Season

Thursday, September 27th, 2012

Pop quiz. What do jelly beans, Kool-Aid, salsa, and Pop-Tarts have in common? If you answered they make for one heckuva late night snack, we could give you partial credit. The real answer, however, is that all of these outlandish snacks have been battered, breaded, and turned into delicious deep-fried treats with fryers.

What better reason to batter and fry everything you can get your hands on than football season? After all, football brings out the some of our best qualities: camaraderie, spirit, and competitive tackling. Might as well include creativity too. If you arm yourself with the correct restaurant equipment, you and your fryer will be the MVPs of every game. Take this Gen2 F5-LP Fryer for example. With a heat range of 200-400 degrees Fahrenheit and a 70-pound capacity, it can take on nearly any frying challenge – including a restaurant teeming with hungry football fans.

Here are our three favorite fried foods to serve at your restaurant’s next football watch party:

1. Chicken-Fried Bacon: You might be thinking one of two things. First, what kind of evil genius thought of such an atery-clogging concoction? Or, hopefully you’re like us and say, that is the most artistic use of a fryer ever conceived. What perfect way to break in my Gen2 fryer. So simple, yet so perfect. Why didn’t I think of it first?

2. Fried Avocado Bites: Because nothing says heart-healthy amino acids and folic acid like a little egg batter and butter. Pop some avocado slices into your fryer, top with a touch of cilantro-lime dipping sauce, and you’ll soon become everyone’s hero.

3. Fried PB&J: Have a special menu for the kiddos (and kids at heart)? Ready-to-order peanut butter and jelly sandwiches will be sure to please even the pickiest eater. But why stop there? Even kids with highly selective pallets deserve the chance to enjoy the bounty of a world-class Gen2 fryer. Fried macaroni and cheese balls, oreos, and cupcakes are sure to keep the pipsqueak population pleased.

What delicacies are you excited to make in your fryer this football season?

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