Breakfast: This means war!
Wednesday, February 21st, 2007According to USA Today, the fast-food industry is gearing up for a war.
On breakfast.
Yep, the breakfast market is said to be worth $77.6 billion, which makes it very appealing to the fast-food giants, who believe staking a piece of that market “can mean the difference between growth and stagnation.”
Since people generally don’t venture much when it comes to breakfast foods, this means that fast-food companies are going to have to really push their new breakfast menus to consumers. And that means getting people to try fast-food breakfasts other than at McDonald’s, which is the fast-food breakfast leader.