A simple, and often overlooked, way to increase per-table sales is non-alcoholic beverages. They can quickly add up, leading to a higher check total, which is good for the server and the restaurant! Valentine’s Day is coming up, one of the busiest days of the year for any restaurant. Try these tips to help boost your sales:
Start with the menu. Be sure to give the non-alcoholic drinks their own section on the menu. As a recently pregnant diner, I was frequently frustrated by many restaurants lack of a beverage menu. Many restaurants will opt to exclude them, but it’s important to increase sales.
Offer limited-time-only beverages. Nothing generates interest like knowing something is only available for a limited time! Rotating seasonal beverages can help you test new flavors and if something really takes off, you can add it to the menu full time.
Education is key. Educate your serving staff to sell non-alcoholic beverages. They know to offer a glass of wine or beer, but teach them to suggest a few non-alcoholic options as well. A cool glass of tea on a hot day or a warm cup of coffee at brunch might strike a perfect balance with that mimosa!
Pair them with a meal. When your table full of “I’ll have water” customers orders, suggest a non-alcoholic beverage that goes great with that dish. Flavored teas are perfect for this, when you consider their herbal qualities and subtle flavors.
Develop a “signature drink.” Create a taste that is worth coming back for. Flavored teas and lemonades are HOT right now, and might make the difference between you and the restaurant across the street.
Put them on display. Frozen drink dispensers rotating in the background, bubbling lemonade in the mixer and even bottled beverages in display refrigerators all help keep the beverages on display and in the customer’s minds. Increase sales by keeping both alcoholic AND non-alcoholic options visible to your customers.
One of the greatest margins in any restaurant is the beverage service. Don’t miss this opportunity to boost sales and revenue with a few simple steps this Valentine’s Day.