How to Be a Wine Connoisseur

Wednesday, December 18th, 2013

How to Be a Wine ConnoisseurSo, it’s wine o’ clock at your restaurant, and you have no idea what wine to serve your customers. Don’t worry; ShortOrder is here to help. We’ve put together a short four-step plan that will turn you into a wine guru.

1. Develop Your Own Wine Palate
If you have never been one for the taste of wine, we suggest starting out with a modest wine. For example, many white wine-only drinkers who want to try the world of red wine start out with a nice Malbec, because its flavor isn’t as bold as, say, a Merlot or Cabernet. Also, to help you truly experience all of the flavors, we suggest that you make sure to swish each sip around your mouth instead of just throwing it back.

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Harness the Impulse Buy with the Benefits of Display Shelving

Friday, August 9th, 2013

The impulse buy is a major draw in foodservice establishments, and display cases help facilitate impulse buying in a big way. Whether you’re promoting baked goods or beverages, display shelving and display refrigeration can help an establishment move product and earn a greater profit in the long run.

Display shelving and refrigeration are best for small products that customers can pick up and take with them, either as to-go items or as items that accompany a meal. Chips, muffins, cookies, bottled water, wrapped sandwiches, juice, and fruit are all great candidates for display shelving success. Place your displays next to the checkout counter for optimum impulse buying potential.

Display Shelving

Display shelving is great for wrapped dry goods like baked goods and bagged snacks. For places that are short on space, vertical display shelves take up less room than horizontal ones, and are a great way to put things closer to eye level. Place heavier items on the bottom shelves to ensure the display doesn’t tip over during busy, crowded hours. The most popular items should be kept on the top shelves.

Display Refrigeration

When it comes to display choices, display refrigeration presents a lot of different options. Tall, short, enclosed, open-air… choosing the one that works best for your establishment is easy. Just think about the kind of product you want to promote and where the optimal place for it would be. For example, if you want your display to be near the checkout but still allow customers to see over the counter, an open-air self-serve case might be best. If you have a corner or wall that needs extra refrigeration space, a one-door or two-door upright display refrigeration unit might fit in your restaurant better.

Connect with ShortOrder

Do you use display shelving or display refrigeration in your establishment? Does it help you with sales of small products? To tell us, and to keep up with ShordOrder for more tips on display shelving, display refrigeration, the restaurant industry, and more, find ShortOrder on Twitter and Facebook.

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