Cold Desserts Your Restaurant Should Serve This Summer

Wednesday, July 13th, 2016

true refrigerator summer dessertsNothing lifts the misery associated with hot, humid summer weather faster than a refreshing dessert. So as the heat index rises to unbearable levels all across the country, be sure to have the following cold and frozen desserts on the menu to ease your customers’ suffering.

Ice cream & sorbet
While it’s perfectly acceptable to serve ordinary ice cream in standard cones, it doesn’t take that much more effort to offer your patrons something different and exciting. We suggest:

  • Making your own custom ice cream flavors or teaming up with a local producer of artisan ice creams.
  • Giving sorbet a kick by blending it with sangria, rum, merlot, or even champagne for a blissfully boozy treat.
  • Creating awesome ice cream sandwiches by wedging ice cream between two giant cookies, brownies, graham crackers, mini doughnuts, or other treat of your choice.


Pies & cakes
The true beauty of pies and cakes lies in their versatility. They can be dense and heavy when you wish for hearty fare, or they can be light and airy when the occasion calls for something more refreshing. Some can’t-miss ideas that fall into the latter category include:

  • Pudding-based pies in popular flavors like vanilla, chocolate, and banana creme served chilled from your True commercial refrigerator display.
  • Concoctions that are heavy on fresh fruit, such as key lime pie, strawberry shortcake, rhubarb cheesecake, pineapple upside-down cake, or raspberry tart.
  • Ice cream-based cakes and pies in virtually any flavor, including cookie dough, mint chocolate chip, espresso, and red velvet.


fruit berry parfaitParfaits
There are no hard and fast rules when it comes to creating a parfait. If the ingredients taste delectable and look enticing when layered in a glass, then you’re good to go. Some interesting combinations to try this summer are:

  • Mojito cheesecake parfait
  • Pistachio pudding parfait
  • PB&J parfait
  • Watermelon & coconut sorbet parfait
  • Tapioca passionfruit parfait
  • Cranberry meringue parfait


The options for refreshingly cold or frozen summer desserts are limited only by your imagination. Don’t be afraid to get creative with your menu and keep your True ice cream freezer, spot freezer, or display refrigerator stocked with scrumptious and satisfying goodies all season long.


Attract Guests with (the Right) Outdoor Seating

Thursday, June 23rd, 2016

restaurant outdoor seatingThere’s no question customers love outdoor dining in the spring and summer. In fact, many restaurateurs report that patrons would rather wait for a table on the patio than be seated immediately indoors. So if you’re looking for a proven way to attract even more guests to your establishment this season, follow these tips to make sure you do outdoor seating right:

  • Confirm that your available outdoor space is suited to customer seating. At a minimum, this means having enough square footage that the tables aren’t crowded too close together. A pleasant view of the surroundings wouldn’t hurt, either.
  • Select weatherproof furniture that is durable yet comfortable. The pieces should be easy to clean and the general style should fit with your restaurant’s overall decorative concept.
  • Protect your customers from the elements with the help of patio umbrellas, awnings, and natural insect repellents like lavender, basil, lemongrass, and citronella.
  • Add extra lighting in the form of tiki torches, Chinese lanterns, tea lights, and other decorative options so customers and staff for visibility after sunset.
  • Consider putting a portable refrigerator or back bar storage cooler near the outdoor seating area to facilitate serving larger happy hour and weekend crowds.
  • Hire seasonal help (if necessary) to ensure you have enough employees to handle the influx of customers.
  • Get all the necessary permits and licenses required by your state or municipality so you can be in compliance with the law and avoid penalties, fines, or even a shutdown.
  • Advertise your newly opened patio space, and generate even more interest by hosting special events such as live music or game nights.

If you have the space and resources to set up an outdoor seating area this summer, you should be able to attract many more guests so long as you use the above tips to help get things right.

Harness the Impulse Buy with the Benefits of Display Shelving

Friday, August 9th, 2013

The impulse buy is a major draw in foodservice establishments, and display cases help facilitate impulse buying in a big way. Whether you’re promoting baked goods or beverages, display shelving and display refrigeration can help an establishment move product and earn a greater profit in the long run.

Display shelving and refrigeration are best for small products that customers can pick up and take with them, either as to-go items or as items that accompany a meal. Chips, muffins, cookies, bottled water, wrapped sandwiches, juice, and fruit are all great candidates for display shelving success. Place your displays next to the checkout counter for optimum impulse buying potential.

Display Shelving

Display shelving is great for wrapped dry goods like baked goods and bagged snacks. For places that are short on space, vertical display shelves take up less room than horizontal ones, and are a great way to put things closer to eye level. Place heavier items on the bottom shelves to ensure the display doesn’t tip over during busy, crowded hours. The most popular items should be kept on the top shelves.

Display Refrigeration

When it comes to display choices, display refrigeration presents a lot of different options. Tall, short, enclosed, open-air… choosing the one that works best for your establishment is easy. Just think about the kind of product you want to promote and where the optimal place for it would be. For example, if you want your display to be near the checkout but still allow customers to see over the counter, an open-air self-serve case might be best. If you have a corner or wall that needs extra refrigeration space, a one-door or two-door upright display refrigeration unit might fit in your restaurant better.

Connect with ShortOrder

Do you use display shelving or display refrigeration in your establishment? Does it help you with sales of small products? To tell us, and to keep up with ShordOrder for more tips on display shelving, display refrigeration, the restaurant industry, and more, find ShortOrder on Twitter and Facebook.

Restaurant Refrigerators

Thursday, February 15th, 2007

Shopping Online for a Restaurant Refrigerator

Restaurant refrigerators couldn’t be more important to the functionality of a restaurant. At Short Order, you’ll find many different types of restaurant refrigeration: Reach-in restaurant refrigerators, sandwich prep, pizza prep, undercounter refrigerators, worktop refrigerators, chef base refrigerators and display refrigerators.


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