The impulse buy is a major draw in foodservice establishments, and display cases help facilitate impulse buying in a big way. Whether you’re promoting baked goods or beverages, display shelving and display refrigeration can help an establishment move product and earn a greater profit in the long run.
Display shelving and refrigeration are best for small products that customers can pick up and take with them, either as to-go items or as items that accompany a meal. Chips, muffins, cookies, bottled water, wrapped sandwiches, juice, and fruit are all great candidates for display shelving success. Place your displays next to the checkout counter for optimum impulse buying potential.
Display shelving is great for wrapped dry goods like baked goods and bagged snacks. For places that are short on space, vertical display shelves take up less room than horizontal ones, and are a great way to put things closer to eye level. Place heavier items on the bottom shelves to ensure the display doesn’t tip over during busy, crowded hours. The most popular items should be kept on the top shelves.
When it comes to display choices, display refrigeration presents a lot of different options. Tall, short, enclosed, open-air… choosing the one that works best for your establishment is easy. Just think about the kind of product you want to promote and where the optimal place for it would be. For example, if you want your display to be near the checkout but still allow customers to see over the counter, an open-air self-serve case might be best. If you have a corner or wall that needs extra refrigeration space, a one-door or two-door upright display refrigeration unit might fit in your restaurant better.
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