Harness the Impulse Buy with the Benefits of Display Shelving

Friday, August 9th, 2013

The impulse buy is a major draw in foodservice establishments, and display cases help facilitate impulse buying in a big way. Whether you’re promoting baked goods or beverages, display shelving and display refrigeration can help an establishment move product and earn a greater profit in the long run.

Display shelving and refrigeration are best for small products that customers can pick up and take with them, either as to-go items or as items that accompany a meal. Chips, muffins, cookies, bottled water, wrapped sandwiches, juice, and fruit are all great candidates for display shelving success. Place your displays next to the checkout counter for optimum impulse buying potential.

Display Shelving

Display shelving is great for wrapped dry goods like baked goods and bagged snacks. For places that are short on space, vertical display shelves take up less room than horizontal ones, and are a great way to put things closer to eye level. Place heavier items on the bottom shelves to ensure the display doesn’t tip over during busy, crowded hours. The most popular items should be kept on the top shelves.

Display Refrigeration

When it comes to display choices, display refrigeration presents a lot of different options. Tall, short, enclosed, open-air… choosing the one that works best for your establishment is easy. Just think about the kind of product you want to promote and where the optimal place for it would be. For example, if you want your display to be near the checkout but still allow customers to see over the counter, an open-air self-serve case might be best. If you have a corner or wall that needs extra refrigeration space, a one-door or two-door upright display refrigeration unit might fit in your restaurant better.

Connect with ShortOrder

Do you use display shelving or display refrigeration in your establishment? Does it help you with sales of small products? To tell us, and to keep up with ShordOrder for more tips on display shelving, display refrigeration, the restaurant industry, and more, find ShortOrder on Twitter and Facebook.

SoundOff – Display Refrigeration

Friday, October 26th, 2012

 

Display Refrigeration
 October 2012


 

Display refrigeration

A highly popular, and widely used piece of equipment is a display refrigerator and freezer. Customers love to be “choosy” and pick-out what they want. These make that possible. This month we will be focusing on the different aspects of display refrigeration. Before making your next purchase, you should be aware of what your intended usage is, and your size requirements as they come in a wide variety of styles.

The first thing to determine is if you need a freezer or refrigerator. The sizes range from a small counter-top unit, to a tall standing double-door unit. There are open-air self serve displays, glass sliding door displays, and glass hinged doors. They have the option of florescent interior lighting, LED lighting, incandescent lighting, or no lights at all.

You can shop for display refrigeration at ShortOrder.com here.

Featured: Display Refrigeration
Model
Rating
Performance
Features & Specifications
LV38-1-Black


Beverage-Air

LV38-1-Black

5 Star

- 1/3 HP
- Energy Star
- 8.8 Amps
- Steel interior, steel/black vinyl exterior
- 2 Sliding doors, 5 epoxy shelves per side
- Fluorescent lighting
- Warranty: 1 yr parts/labor, 5 yr compressor
GDM-35

 


True

GDM-35

4 Star

- 1/2 HP
- Energy Star
- 9.2 Amps
- S/S floor, aluminum interior, white vinyl exterior
- 2 Hinged doors, 4 epoxy shelves per side
- Fluorescent Lighting
- Warranty: 1 yr parts & labor, 5 yr compressor
TGM-35R

Turbo Air

TGM-35R

4 Star

- 1/2 HP
- Energy Star
- 10.9 Amps
- White aluminum exterior
- 2 Sliding doors, 4 wire shelves per side
- Fluorescent Lighting
- Warranty: 1 yr parts/labor, 5 yr compressor
G21010

Traulsen

G21010

3 Star

- 1/2 HP
- Not Energy Star
- 10.4 Amps
- Aluminum interior & exterior
- 2 Hinged doors, 3 shelves per   side
- Incandescent Lighting
- Warranty: 1 year parts & labor

 

Display Refrigeration

Thursday, May 27th, 2010

Display refrigeration can bring a whole new and enticing element to your restaurant.  If the business you operate attempts to foster a more casual atmosphere, it can be used to stock items like beverages and pre-made salads for your customers.  Traditional can benefit from it by displaying their pies, and even upscale restaurants can proudly display luxury items near their entrance as a way to entice their customers.  Who isn’t at least a little bit swayed by an elaborate display of crab legs or by beholding an outrageously extravagant, gravity-defying chocolate confection?

Display refrigerators, as you might imagine, come in a wide variety of manufacturing flavors.  Here are a few of some of our favorite models, organized by make.  (It’s almost like we’re talking about cars, here!  But no, this is an entirely different kind of eye candy.)

Beverage Air Display Refrigerators

Beverage Air makes some excellent restaurant equipment, and we’ve written about them at length before.  Chances are, if you’re a regular of this blog, you’ll know just how far our fandom goes.  With that in mind, you’ll likely not be surprised how bullish we are on their Beverage-Air Display Refrigeration CDR3 model.  Featuring a roomy, illuminated viewing area, this display refrigerator has plenty of room for your products to be on display.  Its self-closing rear service glass doors allow for easy access to the food inside, making it perfect as a serving area for delis, bakeries, and more.

True Display Refrigerators

True refrigerators don’t get as much press here as some of the other restaurant equipment manufacturers that we carry, but that doesn’t mean we don’t love them anyway.  Take the True Display Refrigeration GDM-9, for example.  This is an excellent self-service model for customers to grab drinks out of before buying them at a counter.  And at only $1,611, while featuring the latest in energy-efficient technology, the GDM-9 is sure to please your pocketbook at least as much as it will any patrons.

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