What’s New in the Beverage Business: Using Trends and Commercial Restaurant Equipment to Succeed

Friday, May 24th, 2013

If you’ve been keeping up with What’s Cooking, you know we’ve recently been looking at how you can utilize commercial restaurant equipment to increase the quality of your restaurant’s beverage menu and level of operation. We’ve examined ways to make the most of your bar equipment for serving craft beer, ice machines for updating your drinks menu, and plenty of other ways to improve the way your restaurant runs. This week at What’s Cooking, we look into the world of drinks once again to focus on ways to make the most of your commercial restaurant equipment by checking out popular beverage trends, innovations from a variety of restaurants, and what’s ahead for the beverage business.

So, why the focus on commercial restaurant equipment? While we admit that we’re a little biased in favor of it, the fact is that a successful kitchen needs the right tools, and quality commercial restaurant equipment can make a huge difference in a restaurant’s success. Staying equipped with the best commercial restaurant equipment brings an enormous advantage to your establishment. A restaurant with top commercial restaurant equipment is able to function more smoothly and efficiently, leading to increased revenue. Investing in quality equipment from the start and caring for it during its lifetime will mean fewer breakdowns that require servicing (which also means more funding), and ultimately results in greater productivity.

Just as important as using quality commercial restaurant equipment, however, is keeping up with, and even anticipating, trends in the restaurant business. The rising popularity of craft beer, the locavore movement, gluten-free menus, and other trends can prove to be advantageous to your business if you use them draw customers. So what’s coming up in the world of beverages? Check out these developments.

Chipotle Tests Freshly-Made Margaritas

Restaurants like Chipotle are finding success through a major menu change that both complements its current menu and brings something totally new to the table. Introducing the Chipotle margarita. At the end of April, the fast-casual Mexican food chain introduced a premium version of their pre-mixed margaritas, which are made with Patrón Silver tequila, Triple Sec, fresh lime and lemon juices, and organic agave nectar. Since their introduction, margaritas (along with pre-existing beer choices) account for 1-2% of Chipotle’s total sales.

Burger King’s Coffee Makeover

Burger King has revamped its coffee choices several times, and its latest round of changes includes new flavors from Seattle’s Best Coffee in the form of 10 new drinks. Burger King’s vice president of global innovation, Eric Hirschhorn, says this drink renovation is a response to consumer trends and customers’ desire for specialty coffee beverages. It is also a response to a growing trend with its competitors, however. By introducing new coffee menu items, it attempts to compete with options available at major chains like McDonald’s and Dunkin’ Donuts.

Beverage Flights on the Rise

Several chains have added beverage flights to their menus, including California Pizza Kitchen and Smokey Bones. Beverage flights are small tastes of a variety of drinks that can be served before, with, or after a meal. CPK offers wine flights, while Smokey Bones offers a flight of craft beers. Beverage flights saw a surge in popularity at the end of 2012, and the trend has continued well into the spring of this year.

More Beverages and Commercial Restaurant Equipment

What beverage trends are you taking advantage of in your restaurant? What do you think is next for the beverage biz and commercial restaurant equipment? Find ShortOrder on Twitter and Facebook and tell us!

Gen2 Fryers: Reliability at Its Best!

Thursday, August 16th, 2012

Durable, safe and easy to clean, Gen2 fryers are the top choice of restaurant owners across the country. Crispy golden french fries wrapped in paper. Crunchy fried shrimp dipped in tart cocktail sauce. Soft bits of dough fried to perfection and covered in powdered sugar. Doughnuts, fry bread, fried fish, fried chicken–these are the items customers come back for time and again.  If you’re going to reliably deliver the goods — the fried treats your customers demand — you’ll want the reliability of Gen2 fryers on your side.

If you’ve noticed, we’ve been featuring Gen2 products in the last few weeks. That’s because, when it comes to restaurant equipment, nothing compares to the consistent quality of Gen2. For example, the Gen2-F3-NAT natural gas Gen2 fryers were voted “Best In Class” by Food Service Supplies Magazine. This fryer, like all of our Gen2 products, has earned our Editor’s Choice award and 5 star rating.  With a stainless steel fry tank, a cool zone for easy cleaning and range of 200º-400º, these 40-pound capacity Gen2 fryers really do the trick. We also offer an LP version of the F3, as well as the even heftier 70-pound capacity Gen2 fryers, also fitted for both Natural Gas and LP.

Gen2 fryers come standard with everything you need to install a reliable piece of restaurant equipment. However, if more flexibility is what you desire, accessories are also available. And, like all the products we offer at Short Order, we offer our Gen2 fryers at the lowest prices possible and include free shipping! When most companies offer low prices, they make up the difference in shipping costs. That’s just not the way we do business here at Short Order. So where would you go for better quality at a better price? Frankly, we have no idea.

Santana’s rockin’ new restaurant chain

Friday, February 23rd, 2007

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Celebrities opening restaurants isn’t a new thing. Sandra Bullock recently opened Bess Bistro in Austin, Texas, and Jennifer Lopez owns Madre’s in Pasadena, California. So who’s the latest celeb to open up an eatery? Legendary rocker Carlos Santana.


Cut me a slice, Coach

Monday, February 19th, 2007

Meet Chef Santo Bruno, the U.S. Pizza Team culinary coach. If you’re like us, you had no idea that the United States had its very own pizza team. But according to the U.S. Pizza Team’s website, they are “a group of pizza makers and dough acrobats whose goal is to bring the world’s attention to the talent and camaraderie of the pizza industry.”


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