There has been a lot of buzz lately about Millennials’ emerging role in the foodservice industry. They are a unique demographic, clocking in as the biggest generation since the Baby Boomers at 68 million individuals, and consisting of Americans between the ages of 21 and 34. From opting for price-conscious drinks to shaking up new flavors using ice machines’ ice for cocktails, there are many different ways that restaurants can cater to Millennials when it comes to modifying and marketing their drink menus. Here are 4 ways to tap into things that are important to Millennials when it comes to beverages:
Try What’s Trending
Pay attention to what’s new in the adult beverage industry. According to a survey by Technomic, Inc., Millennials are more likely to try a new drink than other demographics are. Tap into drink trends and new products to keep your beverage menu up-to-date and interesting so that Millennial consumers will take notice and keep coming back.
Whether you employ your ice machines to shake up a variety of cocktails, serve house-made liquors over ice, or blend a specialty margarita with ice from your ice machines, make sure you give Millennials plenty options. Again, this demographic is more likely to venture outside the norm to taste something new. Millennials are also more fond of a wide range of alcohols, from Moscatos to tequila to seasonal beers, so don’t be afraid to mix up your inventory regularly.
While sweet drinks are certainly a favorite among Millennial imbibers, they are often an introduction to more a more expansive range of adult beverage ingredients. Pair spicy, smoky, or subtle flavors with ice from your ice machines to create unique drinks that cater to Millennials’ tastes.
Brand Loyalty? Not So Much
When it comes to choosing drinks, Millennials are less concerned with brand loyalty than they are with deals and a reasonable price point. As a demographic with high demands for creative drinks but relatively low funds to buy them, restaurants should focus on offering promotions and special events.
More Advice and Ice Machines from ShortOrder
How are you using your drinks menus and ice machines to cater to the spending power of Millennials? What are your most popular drinks to make with ice from your ice machines? Tweet at ShortOrder on Twitter or like us on Facebook and let us know!