No, I’m not kidding. Salsa is now the most popular condiment in the United States, surpassing even ketchup! Is this just an interesting fact or maybe an opportunity in disguise? I think it’s the latter.
Let’s face it. Ketchup is just ketchup. That segment of condiment world is owned by two primary brands. You have one, or the other, or you are cheap. Customer’s expect ultimately one brand over the other, but both are acceptable. Ketchup is interesting as it isn’t something that most people make in-house and push as a “homemade” item. Homemade ketchup wouldn’t really be a destination or a draw for your business.
No one is having ketchup festivals that I am aware of… but salsa is another story. To this day, chips and salsa are still my favorite pre-meal food. Traditionally, salsa was solely a mexican restaurant staple. No one was serving Pace at good quality mexican food places. More often than not, the salsa was homemade and a thing of personal pride; Grandma’s recipe, shared with the clientele. (more…)