Patriotic Restaurant Ideas for the 4th of July

Keeping your restaurant open on the 4th of July is an easy way to generate an extra day’s worth of revenues in the middle of summer. Many Americans prefer to spend the Fourth doing something away from home, so hungry and thirsty customers are definitely out there. All you have to do is figure out how to attract them to your establishment. Here are some patriotic themed ideas to help you do just that:

Decor

It goes without saying that there should be an abundance of red, white, and blue all over the windows, walls, and tables. Bunting and balloons are appropriate for casual eateries, while more upscale places can be decorated with tasteful flower arrangements or temporary signage. The American flag should also feature prominently in the day’s decor.

Food

Food and the Fourth go hand in hand, with backyard barbecue fare being the top choice. This means grilled hot dogs, juicy burgers, fried chicken, pulled pork, and thick steaks should be on the menu—even if they represent a departure from your usual offerings. And don’t forget about favorite sides, including potato salad, corn on the cob, and macaroni and cheese, or desserts like apple pie and ice cream.

Drinks

If changing your menu is too much of a hassle, then you can just change your drinks. All it takes is red, white, or blue colored liqueurs, infused vodkas, and fruit juices (think cranberry and strawberry) to add patriotic flair to all manner of alcoholic beverages from margaritas to spritzers. Just be sure to fire up your commercial ice machine well in advance of opening time so you’ll have all the ice you need to keep up with demand.

Special events

Is your restaurant in a prime location for viewing the big parade or fireworks? If so, consider hosting a viewing party or similar event for patrons. One idea is to have patrons purchase a ticket for the event, which will grant them admission, seating (if applicable), and a free appetizer or drink. Serving a buffet-style spread for the duration of the fireworks would be another way to handle your 4th of July event.

No matter which of these ideas you decide to implement for your 4th of July celebration, make sure to get the word out on social media and other advertising platforms as soon as possible so your customers can plan accordingly.

Tags: 4th of july, patriotic menu, restaurant holiday, restaurant ideas, restaurant marketing

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