Top Tips for Rebranding Your Restaurant

Let’s say you have all the right restaurant equipment, a great wait staff, and a decent customer base, but maybe your business isn’t seeing as much traffic as you need. It might be time to consider rebranding your restaurant. Rebranding consists of changing your marketing concept in order to promote awareness and increase revenue. For example, Domino’s Pizza garnered a lot of attention in 2009 by rebranding via its “Oh Yes We Did” campaign, which was focused on redesigned products and a need for transparency and quality. While you don’t have to undergo a Domino’s-style overhaul, the goal of any rebranding endeavor is the same: update your restaurant and increase awareness of your brand to gain customers and reform your image.

This week, What’s Cooking examines some things you need to know before you embark on a rebranding campaign.

Before You Start

First, decide whether or not rebranding will be worth the cost. Are you going to change the color scheme of your promotional materials, or are you going to renovate the interior of your restaurant entirely? Check how much you can afford to change, and stick to that budget. Next, determine your target audience to figure out what angle you want to approach your campaign from. Then decide if you’ll be primarily doing the work yourself or hiring a design and marketing professional. While you don’t have to drop thousands of dollars on a rebranding campaign (you might be able to do some construction yourself, for example), investing in a good designer, even if he or she is a local operation, can pay off in a more professional look.

Redesign Your Look

Make your new aesthetic consistent across all marketing areas. From your menus to your website, every aspect of your brand should agree when it comes to visual design, target audience, wording, and overall message. This kind of consistency will lend your restaurant more credibility.

Reinvent Your Cuisine

It takes more than high-quality restaurant equipment to bring in business. Even if your menu is made up of delicious, dependable items, changing with the times and trends is an important part of keeping your restaurant relevant, drawing in new customers, and keeping regular customers interested. Whether that means updating your drinks menu or trying out the locavore concept, there are many ways to rethink your food to make it more current. Likewise, make sure your specials are season-appropriate (cold gazpacho instead of hot tomato soup in the summer, for example).

Advertise Your New Image

In order for your rebranding to take effect, you need to create a buzz around your restaurant. Equipment you already have can help with this. How? Start by taking advantage of your existing communication avenues; put the word out about your redesign on Twitter and Facebook, send out promos using your email list, and update your website during the rebranding process.

Deliver Your Promise

Follow through with your new brand image. Delivering quality food and service is just as important as creating a new look. Restaurant equipment from top manufacturers can help you achieve this. ShortOrder’s restaurant equipment is the best, ensuring that your restaurant functions optimally day and night. Dependable restaurant equipment helps you provide great food and great service every time, encouraging customers to come back.

More About Restaurant Equipment

For more tips and tricks to help those in the restaurant business, follow ShortOrder on Twitter and Facebook and get the latest updates on restaurant equipment and more.

 

Tags: commercial kitchen equipment, rebranding, rebranding your restaurant, restaurant equipment, restaurant industry, shortorder

View ShortOrder's Product Lines

Luxor
Luxor
Nemco
Nemco
Vulcan
Vulcan Ranges
Scotsman
Scotsman Ice Machines

Low Price Guarantee

ShortOrder.com is committed to being the low price leader. Not only will we meet, but we'll beat any legitimate advertised price from a competing food service equipment dealer for any item in our inventory. We will gladly refund 110% of the difference on an identical item from another dealer (including all freight charges.) Contact us at 800-211-0282 if you feel you have located an item that is priced lower than ShortOrder.com.

We beat any price

PRODUCT CATEGORIES

Reach In Refrigeration

Reach In Refrigeration

Standard Top Sandwich Prep Refrigeration

Standard Top Sandwich Prep Refrigeration

Mega Top Sandwich Prep Refrigeration

Mega Top Sandwich Prep Refrigeration

Pizza Prep Tables and Stations

Pizza Prep Tables and Stations

Undercounter Refrigeration

Undercounter Refrigeration

Walk-In Coolers

Walk-In Coolers

Walk-In Freezers

Walk-In Freezers

Worktop Refrigeration

Worktop Refrigeration

Chef Base Refrigeration

Chef Base Refrigeration

Display Refrigeration

Display Refrigeration

Ice Cream Freezers and Spot Freezers

Ice Cream Freezers and Spot Freezers

Milk Coolers

Milk Coolers

Drop-In Cold Food Unit

Drop-In Cold Food Unit

Ice Cream Dipping Cabinets

Ice Cream Dipping Cabinets

Whip Cream Dispensers

Whip Cream Dispensers

Batch Freezers

Batch Freezers

Soft Serve Machines

Soft Serve Machines

Ranges

Ranges

Ovens

Ovens

Fryers

Fryers

Fryer Filters

Fryer Filters

Char Broilers

Char Broilers

Griddles

Griddles

Commercial Microwave Ovens

Commercial Microwave Ovens

Hot Plates

Hot Plates

Sandwich Grills

Sandwich Grills

Stock Pot Ranges

Stock Pot Ranges

Commercial Toasters

Commercial Toasters

Commercial Steamers

Commercial Steamers

Fry Dump Stations

Fry Dump Stations

Cheese Melters

Cheese Melters

Braising Pans

Braising Pans

Warmers

Warmers

Salamanders

Salamanders

Combiwave Ovens

Combiwave Ovens

Hot Dog Cookers

Hot Dog Cookers

Slicers

Slicers

Mixers

Mixers

Work Tables

Work Tables

Open Base Work Tables

Open Base Work Tables

Cabinet Base Work Tables

Cabinet Base Work Tables

Equipment Stands

Equipment Stands

Blenders

Blenders

Food Processors

Food Processors

Meat Grinders and Food Grinders

Meat Grinders and Food Grinders

Meat Saws

Meat Saws

Food Cutters

Food Cutters

Pizza Cut & Pack Tables

Pizza Cut & Pack Tables

Ingredient Bins

Ingredient Bins

Dish/ Compartment Sinks

Dish/ Compartment Sinks

Hand Sinks

Hand Sinks

Dish Machines

Dish Machines

Glass Washers

Glass Washers

Garbage Disposals

Garbage Disposals

Mop Sinks

Mop Sinks

Coffee Service

Coffee Service

Hot Beverage Dispenser

Hot Beverage Dispenser

Espresso Machines

Espresso Machines

Frozen Drink Dispenser

Frozen Drink Dispenser

Tea Service

Tea Service

Juice Dispensers

Juice Dispensers

Hot Food Tables

Hot Food Tables

Carving Station

Carving Station

Holding Cabinets

Holding Cabinets

Drop-In Food Wells

Drop-In Food Wells

Countertop Warmers

Countertop Warmers

Heat Lamps

Heat Lamps

Direct Draw Systems: Kegerators

Direct Draw Systems: Kegerators

Deep Well Bottle Coolers

Deep Well Bottle Coolers

Back Bar Storage

Back Bar Storage

Glass Chillers

Glass Chillers

Under Bar Equipment

Under Bar Equipment

Bar Sinks

Bar Sinks

Glass Washers

Glass Washers

Ice Bins and Cocktail Equipment

Ice Bins and Cocktail Equipment

Blenders

Blenders

Blender Stations

Blender Stations

Frozen Drink Dispenser

Frozen Drink Dispenser

Drainboard Glassracks

Drainboard Glassracks

Liquor Displays

Liquor Displays

Microwave Ovens

Microwave Ovens

Blenders

Blenders

Toasters

Toasters

Dry Storage Shelving Kits

Dry Storage Shelving Kits

Utility Carts

Utility Carts

Dunnage Rack

Dunnage Rack

Pan & Tray Racks

Pan & Tray Racks

Pass-Through Shelving

Pass-Through Shelving

Display Shelving

Display Shelving

Commercial restaurant security carts

Security Carts

Keg Racks

Keg Racks