Quick Service, Full Service, and Fast Casual: What’s the Difference?
If you’re starting a restaurant, you’re facing a lot of decisions that determine how your business will be run. From the concept of your restaurant to the kinds of restaurant equipment you’ll need, there are a lot of factors that determine a restaurant’s success. If you’re not sure what kind of service format would best fit your restaurant, read on for ShortOrder’s breakdown of the types of restaurant service formats.
First, the quick service restaurant, or QSR. Also known as “limited service” restaurants, QSRs are all about fast service and convenience. The price point of the average meal at a QSR is about $5, and the meal might include “combo” options for a better price with additional sides or drinks. QSRs have no table service, have simpler interior décor and ambience, and are often structured with a single service counter and/or a drive-thru. Although food at QSRs is known for being of a lower quality, a trend toward upscale food in QSRs is currently on the rise. Expanded menus with specialty items are becoming popular. Although QSRs can be difficult to manage due to a high turnover rate, they are easier to franchise. Popular restaurant equipment items in a QSR could include Gen2 fryers, Vulcan ranges, and commercial microwave ovens.
Full service restaurants, which can include both casual dining and fine dining, include full table service and a “sit-down” meal with a relatively extensive menu. There is a heavier emphasis on décor and ambience in a full service restaurant. Casual dining is often accompanied by a family-friendly atmosphere and professional but informal service staff. Fine dining has upscale ambience and a professional, knowledgeable wait staff. Casual dining restaurants can attract a wide customer base with better affordability and wide menu selection, but must compete with a wide range of full service restaurants. Fine dining establishments are known for their quality service, food, and wine, but may find it hard to compete with the lower price points of casual dining restaurants, QSRs, and fast casual restaurants in a poor economy.
The fast casual restaurant—a relatively modern term—is sort of a hybrid between quick service and casual dining. Fast casual is all about speed and convenience, but sets a price point between $7 and $10 per meal and aims for better service and higher-quality food. Recently, new fast casual restaurants have become more concept-focused, like the idea of the fast casual pizza restaurant, or fast casual potato dishes. The focus may also be on customizing your food order, so fast casual restaurants often have restaurant equipment like combiwave ovens to produce hot, customized orders quickly. Fast casual restaurants also have a wide customer base. However, like QSRs, fast casual establishments can also experience a lot of turnover.
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