Now Serving – September – Using Sports-Related Marketing to Your Advantage


SEPTEMBER 2013 A monthly newsletter showcasing the taste of cookware ISSUE 57
Now Serving

The beginning of fall is less than two weeks away which means football season is here. Football games tend to bring bigger crowds into restaurants and bars, so now is the time to inspect all of your equipment and make sure it’s in tip-top shape. If you do need to replace something, be sure to click here and check out the Gen2 closeout specials we are currently offering. With several different types to choose from, you should be able to find exactly what you’re looking for.

Here’s a fun fact you can share with your friends at your next football gathering: did you know that the total, average play time in a football game is 11 minutes?

Which team are you rooting for? Do you watch college football, or stick to the NFL? Let us know on our Facebook page! While you’re there, be sure to check out our one-day only deals! And if you review a product online, you will be automatically entered into ShortOrder’s monthly giveaway.

Please join us in congratulating this month’s winner: Colin Wood!

And remember to visit our clearance section. We have a wide variety of discontinued, and scratched and dented products that are all covered by the full manufacturer warranty.

In this month’s issue: Using Sports-Related Marketing to Your Advantage, To-Die-for Crock Pot Roast to fix before the big game, and our featured products: a Gen2 Char Broiler, a Hobart Dish Machine, and an APW Cheese Melter.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Ann Marie Hillier

Using Sports-Related Marketing to Your Advantage

Make Your Restaurant the Place for Fans to Gather


Welcome to the start of football season! Now is the time to attract customers to your restaurant with these great sports-related marketing suggestions featured in the article, Why Sports-Related Marketing is a Must for Your Bar or Restaurant.

1. It’s year-roundRegardless of what time of year it is, there’s almost always a sporting event of some type on television. If you go the extra step and choose to show a pay-per-view event, you will attract even more customers that may not want to purchase the event in their own homes.

2. It makes you part of the community If you promote your restaurant as a supportive place for fans to gather after a local high school game, you will gain lots of loyal customers. Or, take it one step further and sponsor a local team!

3. You can attract college fansCollege fans are among some of the most devoted. Entice these loyal fans to watch the game at your restaurant and you can almost guarantee their repeat business week after week. For an added bonus, consider partnering with a local university which will establish your bar or restaurant as the official place to watch the big game.

4. Fans can engage with each otherMake the sports watching experience for your customers interactive by offering sports-themed trivia games during half time.


5. There are endless promotion ideasGet creative and think of all the different ways to tie your promotions into the games. Why not offer a discount for every fan that shows up in a jersey? Or, if the local team scores a certain number of points, free appetizers for everyone!

Featured Products
Gen2 Char Broiler
6 Burner, 230 lbs.
$1,010 delivered
Hobart Dish Machine
37 Racks/Hour
$4,643.00 delivered
APW Cheese Melter
Electric, Countertop
$1,628.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe
To-Die-for Crock Pot Roast
Serve up this recipe from at your next football party!
Yield: 8 Servings


  • 1 (4-5 lb) Beef Roast
  • 1 Package Brown Gravy Mix
  • 1 Package Dried Italian Salad Dressing Mix
  • 1 Package Ranch Dressing Mix
  • 1/2 Cup Water


  1. Place beef roast in crock pot.
  2. Mix the dried mixes together in a bowl and sprinkle over the roast.
  3. Pour the water around the roast.
  4. Cook on low for 7-9 hours.
Short Order
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