Now Serving – Marketing Tips for the Holidays, Hot Apple Cider and Two New Manufacturers

November 2012 A monthly newsletter showcasing the taste of cookware ISSUE 47
Now Serving

Howdy! How are things? Have you come down off of your sugar-high from all of the Halloween candy yet? I realize that a lot of major things have occurred around our country since our last newsletter, ranging from the Superstorm Sandy (I do hope that all our readers from the Northeast are recovering.), to the Giants winning the World Series, to Obama getting re-elected, to the NBA season starting on-time (unlike last year), and so much more.

Now we are merely weeks away from the biggest food holiday of the year…Thanksgiving! Do you keep with tradition and cook a turkey or do you celebrate in a different way? I overheard a co-worker that is going to break imagetradition this year by skipping the stuffing and turkey, and grill “Shrimp on the Barbie” instead. I know a lot of people that skip the cooking altogether and eat out as well. What are your plans? Tell us about it on our Facebook page.

Something exciting going on here at ShortOrder.com this past month, is that we have added two new manufacturers to our product line, Nemco and Luxor. Please stop by ShortOrder.com and search our new items. Each month, we do random giveaways on our Facebook page. We actually had two different promos happen last month that you possibly missed if you haven’t “liked” us yet. Another way to save, is to submit a product review on Shortorder.com. We’re giving away a $50 ShortOrder.com Gift Card to one reviewer per month. Join me in congratulating this month’s winner: Jeff Simon.

ShortOrder.com offers a great clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this month’s issue: How to use the holidays to your marketing advantage, an easy recipe for apple cider, and our Featured Items: a Gen2 Griddle, a Nemco Food Cutter, and Luxor Utility Cart.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.


Enjoy!

Meghan Jarrell

 

Take Advantage of the Holidays

10 Marketing Ideas to Bring in More Business

Now that we are into the fall, and rapidly approaching the holiday season, it is time to look at what you can do with your marketing to bring more customers in this year. According to Eleanor Frisch’s article: Top 10 Restaurant Marketing Tips for Holidays and Special Occasions, these tips are not only good for the holidays that are coming up; they can be applied to birthdays, anniversaries, and many other special occasions.

  1. Send holiday greetings – send your customers a warm greeting for an upcoming holiday to make them feel appreciated. You can include a small promotion at the bottom to entice them in, ie: free glass of champagne for couples on New Year’s Eve, etc…
  2. Offer a birthday gift – the National Restaurant Association says that more than half of Americans eat out on their birthday. Encourage them to choose you over another location, by sending them a free gift of sorts, such as a free dessert in advance.
  3. Sell gift certificates – take advantage of different holidays all year long by displaying them in a visible location near the point of sale or at the entrance. A lot of certificates are never actually used, which turns into direct profit.
  4. Put on a special holiday promotion – don’t lower your prices but add something extra to add value, such as a free taxi ride on New Year’s Eve, or a special meal/menu on Valentine’s Day for two
  5. Throw a holiday party – focus your food and drink menu around the theme, ie: Mardi Gras, New Year’s, Halloween, etc.., provide special entertainment and advertise through flyers and direct marketing
  6. Use seasonal decorating – this one is simple: roses and candles for Valentine’s Day, for New Year’s Eve use sparkly things, Christmas lights during December, etc… keep up with the seasons but don’t conflict with your overall design
  7. Host a holiday fundraiser – put together a food drive, or pick a day to give a certain percentage of sales to a local charity, and then advertise wherever you can, to bring in the customers
  8. Be politically correct – you do not want to lose customers due to ignorance. Make sure to train your staff and appropriately decorate and word menus and signage to say “Happy Holidays” versus “Merry Christmas”, unless you are certain that your main customer demographics are from a specific religion
  9. Put on a unique holiday stunt – ideas would be to turn your establishment into a haunted house for Halloween, or dress all your wait-staff as elves for Christmas, or hide eggs during Easter. Dress someone as a giant turkey on the street to bring in clients around Thanksgiving. Your options are endless.
  10. Advertise for the holidays – think about events occurring around each specific holiday, there are a lot of local Christmas programs at schools, ballets, etc… put an ad in their bulletins. Thanksgiving would be a good time to advertise in the “food” section of your local newspapers and magazines.

 

Featured Products
tg-48c-nat
55500-2
L100S3
Gen 2 Griddle
GEN2-TG-48C-NAT
48″ Gas Griddle
$1,432.00 delivered
Nemco Food Cutter
55500-2
3/8 Cutting Grid
$151.00 delivered
Luxor Utility Cart
L100S3
Stainless Steel Cart
$173.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe

Easy Apple Cider

This easy recipe from allrecipes.com will spice up any holiday party.

Yield: 8 Servings

Ingredients:

  • 1 (64 oz.) bottle apple cider
  • 3 Cinnamon Sticks
  • 1 Teaspoon whole allspice
  • 1 Teaspoon whole cloves
  • 1/3 Cup brown sugar

Directions:

  1. In a slow cooker combine apple cider and cinnamon sticks
  2. Wrap allspice and cloves in cheesecloth and add to pot
  3. Stir in brown sugar
  4. Bring to boil, then reduce heat and serve warm
Short Order
Let's Socialize
facebook
twitter
Linked in
Frymaster
Vulcan
Manitowoc
Beverage-Air
Globe
Shop all of our Restaurant Equipment >>

Tags: , , , ,

Leave a Reply

You must be logged in to post a comment.

Short Order | What’s Cookin’

A Restaurant Equipment Blog for the Enhanced Professional Kitchen

View ShortOrder's Product Lines

Gen2
Gen2
Luxor
Luxor
Nemco
Nemco
Vulcan
Vulcan Ranges
Scotsman
Scotsman Ice Machines

Low Price Guarantee

ShortOrder.com is committed to being the low price leader. Not only will we meet, but we'll beat any legitimate advertised price from a competing food service equipment dealer for any item in our inventory. We will gladly refund 110% of the difference on an identical item from another dealer (including all freight charges.) Contact us at 800-211-0282 if you feel you have located an item that is priced lower than ShortOrder.com.

We beat any price

PRODUCT CATEGORIES