Now Serving – March – Creating Relationships with Customers & a Sweet Irish Bread


March 2013
A monthly newsletter showcasing the taste of cookware
ISSUE 51
Now Serving

Well, it seems as though Spring has already hit Texas, since we pretty much skipped winter this year. The wildflowers and trees are blooming, and our days just got longer thanks to Daylight Savings Time, which I love. That means there is more sunshine for after-school activities, dog-walking, and grilling-out after work. I’m not sure what part of the country you are in, and if your city participates, but things are rapidly turning green around here for St. Patrick’s Day this weekend. Will you be celebrating? www.statesymbolusa.org

I’m not sure if you noticed our new, awesome, user-friendly site that we launched in February. ShortOrder.com now has easy to read, quick-view-tiles, a simplified product print page, and so much more. You should swing by and check it out, if you haven’t already. We would love to hear your feedback on our new site. Feel free to stop by our Facebook page to let us know what you like or dislike about our updated look.

Reminder: if you are looking for a deal, always stop by our clearance section first. There you will find scratched and dented, and discontinued products that are all covered by the full manufacturer warranty. Another way to save money with ShortOrder.com is by submitting a product review for any of our products. We give away $50 to a random reviewer. This month we are excited to announce that Wendy Smith will be receiving a $50 gift card from ShortOrder.com

In this month’s issue: Creating Relationships with Customers, a tasty Sweet Irish Bread recipe in honor of St. Patrick’s Day, and our Featured Products: a Gen2 raised griddle, a Beverage-Air kegerator, and an Eagle mobile pan rack.

Don’t forget! This newsletter is for you. If there is anything you’d like to know more about – give us a shout! We would always love to hear from you!

Have a great day!

Meghan Jarrell

 

Creating Relationships With Customers

The Importance of Your Front-Line Staff

One of, if not the most, essential parts of your business, is your front-line employees and how they interact with your customers. It is important that they are given the skills and tools they need, to leave a great impression. In a recent article by Andrew Call, Trust & Service: Building Customer Relationships One Guest At A Time, he explains that your front-line serving staff needs to be your most well-trained employees. Customers today expect more out of their dining experience. There are a few simple concepts for your front-line staff to follow that will create a better experience for your customers.

First, your front-line staff needs to evaluate each customer individually. It is easy to fall into a routine or pattern. Each customer has different needs. They might need to be left alone to chat with each other, or maybe they are having a party and need drinks often, or maybe they are a “regular” just coming in for coffee. Each situation would need to be handled differently.

Secondly, they need to be aware of first-time customers versus regular customers. Train your front-line staff to recognize regularity. The daily customers do not need to hear the specials again, as they are familiar with the menu. The new customers might need suggestions when making decisions about what to order.

customer service pic

Your servers must also be trained to understand priorities. They need to be engaged and assess whether the customer(s) are in a hurry, or are looking to make an evening out of their dining experience. The servers that understand the different reasons why the customers are there and cater to those reasons are the ones that provide the best service.

Lastly, it is essential that the front-line staff goes with the flow. They must pace themselves depending upon the customer. You don’t want to keep them waiting on their check, but you don’t want to make them feel rushed. Something as small as interrupting the customer while they are ordering, could ruin the interaction.

Making these minor adjustments can largely contribute to customer satisfaction and in-turn build business. Creating a relationship and building trust with the customers in the short amount of time that is provided requires effort, but customers who feel comfortable tend to order more, and leave bigger tips.

Featured Products
gen2 range
kegerator
tray and pan rack
Gen2 Range with Griddle
60-Gen2-6B-24RG-S26-NAT
6 burner, raised 24″ griddle
$2,285 delivered
Beverage-Air Kegerator
BM23-S
one keg capacity, portable
$212.00 delivered
Eagle Pan Rack
OUR-2620-3
holds (20) 18″ x 26″ trays
$291.00
Click for more info! Click for more info! Click for more info!

Featured Recipe

Sweet Irish Bread

Celebrate St. Patrick’s Day with this recipe from allrecipes.com

Yield: 1 – 9 x 5 in. loaf

bread pic

Ingredients:

  • 1/4 Cup butter
  • I Cup white sugar
  • 2 Eggs, beaten
  • 2 Cups all-purpose flour
  • 1/2 Teaspoon baking soda
  • 1 Teaspoon cream of tartar
  • 1 Pinch salt
  • 1 Cup sour cream
  • 1 Cup raisins
Directions:
  1. Preheat oven 350 degrees. Lightly grease a 9 x 5 in. loaf pan
  2. In medium bowl cream together the butter and sugar until smooth, beat in the eggs one at a time, then stir in sour cream
  3. Sift the flour, baking soda, cream of tartar, and salt together
  4. Combine the sour cream mixture with the sifted ingredients until just blended
  5. Fold in raisins and transfer to pan
  6. Bake for 50 to 60 minutes or until a small knife inserted comes out clean
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