Here at What’s Cooking, we’ve been focusing lately on the benefits of our fantastic ice machines. This week, however, we would like to talk about how you can put them to good use. We are talking, of course, about updating your drinks menu. Why is it important to update your drinks menu? It helps keep your restaurant on the map and distinguishes it from the rest. Whether you choose to add a few signature drinks or mix up the entire menu altogether, changing your drinks menu can be very good for business. Read on for ShortOrder’s tips on how best to use ice machines and more to make the most of your beverages.
How to Update Your Drinks Menu
Get creative with your menu change. Make some signature drinks, see what is popular at other restaurants, incorporate new beverages on the market into your menu… the possibilities are endless. If you don’t want to commit to long-term change, consider have a special drink of the week. You won’t have to invest in new ingredients permanently, but you will be able to keep your menu fresh and interesting, ensuring that newcomers are drawn in and regulars keep coming back.
Advertise Your Drinks Menu
It is not only important that you update your menu; you need to advertise it. The idea is simple: make it easy for customers to see and select a new drink. Advertise your new menu on your restaurant’s website and social media outlets, include special inserts in your full menus, or add stand-up drink menus to each table. Also add your business to websites like BeerMenus and Taplister, which allow customers to search for craft beer near their location. Advertising on these sites also allows customers to find your restaurant while on the go. Customers search most often on Thursdays, Fridays, and Saturday between 1 and 9 PM, so be sure that your beer lists are up-to-date at those times.
Consider stocking local beers, wines, and spirits on your new drinks menu. In the “What’s Hot in 2013 Alcohol Survey” by the National Restaurant Association, nearly half of the top 20 trends involved a demand for locally-produced alcohol. Onsite barrel-aged drinks was the #1 predicted trend, while micro-distilled/artisan liquor, locally-produced spirits, regional signature cocktails, locally-produced beer, craft beer, and signature cocktails all made the list as well. Additionally, going local can be a great way to support local businesses and create a niche for your own business. Put those ice machines to good use and come up with some signature cocktails. Obviously the more unique the cocktail the better, but a signature cocktail can also be as simple as putting a twist on a familiar drink and giving it a name that is specific to your restaurant.
Coffee and Tea Menu
You can also mix up your coffee and tea menu! In another survey of 2013 trends by the National Restaurant Association, specialty iced tea and organic coffee ranked among the top 5 beverage trends. Try a coffee combined with a special syrup, flavored milk, or even spiced tea. Offer it hot or use your ice machines to serve it up over ice. We recommend dice-sized cubes from your ice machines for cold coffee and tea drinks.
Ice Machines and More
For more information about ice machines that can help your business thrive, check out ShortOrder’s lines of Manitowoc ice machines and Scotsman ice machines. You can also explore more of our blog and learn about the favorite drinks of famous authors, how to choose ice machines for your business, how to save energy with your ice machines, and much more.