Now Serving – August 2014: Better Guest Engagement Boosts Repeat Visits

 

AUGUST 2014 A monthly newsletter showcasing the taste of cookware ISSUE 68
Now Serving

The days are getting shorter and school’s about to start which means we’re nearing the end of summer! Now is a great time to complete an inventory of all of your equipment and replace any items that are worn or damaged. Be sure to click here and browse the wide variety of equipment that ShortOrder.com has to choose from.

The month of August brings an abundance of fresh produce. What are some of your favorite fruits and veggies? Stop by our Facebook page and let us know! We’d also love to hear how we can improve your online shopping experience. And while you’re there, make sure you take a look at our one-day only deals! Don’t forget, if you review a product online, you will be automatically entered into Short Order’s monthly giveaway. Please join us in congratulating this month’s winner: David Luongo!
Don’t forget to check out our clearance section. We have a large variety of discontinued, and scratched and dented products that are all covered by the full manufacturer warranty.

In this month’s issue: Better Guest Engagement Boosts Repeat Visits, a refreshing and healthy recipe for a Spinach-Honeydew Cooler, and our featured products: a Bev-Air Standard Top Sandwich Prep Refrigerated Counter , an Eagle Blender Station, and a Turbo Air Direct Draw Systems Kegerator.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Ann Marie Hillier

Better Guest Engagement Boosts Repeat Visits

Why the Employee/Guest Relationship is so Valuable

According to multiple recent studies, restaurant employees who make personal connections with their guests have the largest impact and are much more likely to receive positive feedback scores and recommendations. Jason Q. Freed explains why the employee/guest relationship plays such a crucial role in gaining repeat business in his article, “Better Guest Engagement Boosts Repeat Visits.”

According to a recent Goodsnitch analysis of customer feedback, customers were 57% more likely to recommend a restaurant if they also identified a specific employee for recognition. Rob Pace, founder of Goodsnitch said, “Our data shows that a key driver of patron recommendations is when a customer connects with a specific employee.”

Additionally, recent research done by Deloitte shows that customers are more likely to return to certain restaurants on multiple occasions based solely on the relationships they have built with that restaurant and its staff. This will ultimately lead to word-of-mouth suggestions which has been proven to be one of the most influential marketing forces for any type of business.

Further studies have revealed that employees are often pleased to hear that they have been recognized personally by a guest, which causes them to offer an even higher level of service on subsequent visits.

“Connection is thus a two-way street that may also unlock the key to workplace happiness, retention and great service,” a news release from Goodsnitch says.

Featured Products
Bev-Air Standard Top Sandwich Prep Refrigeration
SPE48-08
Elite Series, Two-Section
$1,884.00 delivered
Eagle Blender Station
BWBS14-24
Wet Waste Sink
$605.00 delivered
Turbo Air Direct Draw Systems: Kegerator
TBD-3SD
3 (1/2) Barrel Capacity
$2,312.00 delivered
Click for more info!
Click for more info!
Click for more info!

Featured Recipe
Spinach-Honeydew Cooler
Check out this healthy recipe from epicurious.com.

Ingredients:

  • 1 Bunch Flat-Leaf Spinach
  • 2 Cups Cut-Up Honeydew Melon
  • 1/2 Lemon (Peel and White Pith Removed)
  • 2 Tbsp Lemon Juice (Optional)

Directions:

  1. Pass 1 bunch flat-leaf spinach, 2 cups cut-up honeydew melon, and 1/2 lemon through a juicer.
  2. Serve over ice.
  3. Add lemon juice to taste.
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