Get Out Your Bar Equipment: It’s American Craft Beer Week!
If you think you’ve missed American Craft Beer Week, don’t worry! Stock your bar equipment and get ready for this weekend. American Craft Beer Week runs through this Sunday, May 19th, so you still have plenty of time to find a craft beer to serve with the bar equipment at your business or enjoy at your favorite watering hole.
What is American Craft Beer Week? It’s a week dedicated to celebrating the small and independent craft breweries that populate this fine nation. (As of June 2012, 2,075 of America’s 2,126 breweries were local craft brewers.) The Brewers Association, the national non-profit association behind ACBW, has called it “The Mother of All Beer Weeks.” ACBW gives all bars, restaurants, and purveyors of alcoholic beverages a reason to feature beers from their local breweries, bringing craft beer fans together to drink and make merry. For a list of craft beer events going on this weekend, check out CraftBeer.com’s events calendar.
But why not make your own ACBW fun? Or for that matter, make every week American Craft Beer Week? Stock up your bar equipment with local brews and prepare for success. It’s not just generous to support your local breweries—it can also be advantageous to your business. No longer a niche market, craft brew is gaining in popularity; so much so that major chains like Chili’s are putting their bar equipment to use by featuring craft brews on their menus. Additionally, in the “What’s Hot in 2013 Alcohol Survey” by the National Restaurant Association, locally-produced beer was the #1 predicted trend in beer for 2013, with craft beer and house-brewed beer following close behind in 3rd and 4th places. And according to Jennifer Zegler, a beverage analyst for the Mintel market research consultancy, “…craft beer has kept an upward trajectory throughout the economic downturn and subsequent slow recovery,” outdoing domestic and imported beer counterparts.
Do you stock craft beer in your restaurant? What’s your favorite craft beer? How do you use your bar equipment? Find ShortOrder on Twitter and Facebook and let us know how you’re featuring local brews with your restaurant bar equipment these days.