SoundOff – Char Broilers

Thursday, July 25th, 2013

 

Char Broilers
July 2013

Since we are in the dead heat of summer, everyone is pulling out their grills. This month we are going to highlight char broilers for those who might choose eating out over cooking out. We carry over 50 different char broilers from a variety of manufacturers. When purchasing a char broiler, there are a lot of different options that need to be taken into consideration.

Char Broiler

There are different heat options, char-rock, and radiant heat. Products will be heated evenly with radiant heat versus char-rock, which will provide more flavor, but has a higher chance of a flare-up. Char broilers can be placed directly on equipment stands or have legs added to them.
Here are some handy tips for char broiling:
1. Use the appropriate grate for the menu item.
2. Season the grates before the first use by preheating them to open the pores and brushing them with oil.
3. Pre-heat the grates before cooking to help reduce sticking.
4. Dip food in seasoned oil before grilling to reduce sticking and enhance flavor.
You can shop for char broilers here at ShortOrder.com.

Featured: Char Broilers
Model
Rating
Performance
Features & Specifications
RB36CNAT
Gen2

5 Star

- 102,000 BTU
- Natural Gas
- 6 Burner
- 36″W x 14.25″H x 26″D
- S/S Front and Sides
- Warranty: 1 yr. parts & labor
APW Char Broiler

4 Star

- 120,000 BTU
- Natural Gas

 

- 36″W x 15.5″H x 25″D
- Cast Iron Rock Holder
- S/S Front
- Warranty: 1 yr. parts & labor

 

Garland Char Broiler
Garland
4 Star
- 60,000 BTU
- Natural Gas
- 24″W x 15″H x 24″D
- S/S Front and Sides
- Warranty: 1 yr. parts & labor

 

Vulcan VCCB25
Vulcan

3 Star

- 58,000 BTU
- Natural Gas
- 4 Burner
- 25.25″W x 14.75″H x 27.25″D
-S/S Front and Sides
- Warranty: 1 yr. parts & labor

How to Improve Your Restaurant’s Website for Better Business

Monday, July 22nd, 2013

Want to keep your kitchens and your restaurant equipment busy? If your restaurant is not online yet, you’re probably missing out on a big opportunity to improve business for your restaurant. Equipment and quality service aren’t the only things it takes to keep customers coming back. Being able to locate your restaurant online is a major avenue for new customers learn about it, and often how they ultimately choose to venture there for the first time. If you’re thinking about redesigning your restaurant to get to your restaurant equipment back in commission, there are a few things you should know first.

Here are some basic dos and don’ts when it comes to building a better website for your restaurant.

Do: Get to Know Your Customers

When redesigning your website, ask yourself: Why do your customers use your website? Is it to find your locations? To view your menu? To order food online? To give feedback about their experience? To find catering information? Tend to those needs first and foremost when reconstructing your website.

Don’t: Make Your Site More Complicated

A surplus of pages and graphics are not the mark of an upscale business. In fact, sometimes the websites that offer the simplest user experience are the most helpful. Be sure that your website is efficient and easy to navigate. Just like good restaurant equipment, you want a website that gives the customer a quality product quickly so that they are most likely to come back again.

Do: Show Off Your Social Media

If you already have accounts for your restaurant on outlets like Twitter, Facebook, and Instagram, give your customers a way to navigate to those profiles from your homepage, and vice-versa. The more ways users can encounter your website and find information, the better.

Don’t: Ignore Your Phone

In a survey by Nation’s Restaurant News of about 1,500 smartphone users, 81% said they had used their phones to search for a restaurant in the last six months, and 84% said they also compared restaurants before choosing. While it’s a good idea, but not absolutely necessary, to create an app for your restaurant, you should at least optimize your site for mobile. Smartphone users will have an easier time navigating it and making a decision about where to eat. And speed isn’t just a matter of convenience; 62% of users said they were less likely to choose a restaurant if its website was difficult to read on a phone.

More Tips and Restaurant Equipment from ShortOrder

For more tips on running a successful restaurant, news about quality restaurant equipment, and more keep reading What’s Cooking.

What do you wish you could find on other restaurants’ websites? What restaurant equipment do you use most? Connect with ShortOrder on Twitter and Facebook and tell us about your experiences with marketing and restaurant equipment!

What Makes Manitowoc Ice Machines Green?

Monday, July 15th, 2013

If you’ve been following What’s Cooking, you already know that we here at ShortOrder love Manitowoc ice machines. As a maker of top-of-the-line restaurant equipment, Manitowoc understands what it means to produce a quality product that functions optimally in any restaurant. Manitowoc is also dedicated to keeping its Manitowoc ice machines and equipment friendly to the environment while seeking ways to reduce restaurants’ energy bills. This week, What’s Cooking takes a look at the some of the steps the Manitowoc brand takes to stay sustainable.

Manitowoc Innovation

Because Manitowoc regularly looks for ways to improve its product, it regularly uses guidelines for energy and water efficiency, as well as sustainable materials, into the creation of new products. The results are environmentally-friendly designs and more efficient equipment that keeps this kind of research and information in mind.

Manitowoc and Energy Star

The Manitowoc brand also proudly meets or exceeds Energy Star guidelines in the making of its equipment. Energy Star appliances are ones that are backed by the Environmental Protection Agency (EPA), and that have been proven to perform as well as or better than similar products that consume a higher amount of energy. If that isn’t green, we don’t know what is.

Manitowoc’s EnerLogic™ Goes the Extra Mile

Because there are some appliances that don’t fall into a category inspected by the EPA, Manitowoc takes care to ensure that those, too, are energy efficient. Manitowoc’s EnerLogic™ offers products that have received a third-party assessment and are deemed capable of reducing energy or resource costs. In fact, Manitowoc currently makes over 1,800 products that comply with Energy Star or EnerLogic™.

Air-Cooled Manitowoc Ice Machines

Air-cooled ice machines generally trump their water-cooled counterparts in terms of energy efficiency. They are also less expensive in the long run, because they are beneficial when water utility bills are high (unlike water-cooled ice machines, they don’t require cool water to circulate in order to cool the machine). To take advantage of air cooled Manitowoc ice machines, take a look at Manitowoc’s Indigo Series line of ice machines.

Manitowoc Ice Machines and More from ShortOrder

For more news on restaurant sustainability, products like Manitowoc ice machines, and restaurant equipment, keep reading What’s Cooking, and connect with ShortOrder via Twitter and Facebook.

Now Serving – July – How to Use Credit Card Processing to Your Advantage

Friday, July 12th, 2013

JULY 2013 A monthly newsletter showcasing the taste of cookware ISSUE 55
Now Serving

I hope that you all had a great 4th of July! I know I did. How is your kitchen equipment holding up in the heat? I know that ice machines tend to take a beating during the summer months. You should make sure to inspect them, and give them a good cleaning to keep them running at their optimal level. We have over 200 ice machines to choose from, so if you happen to be needing a new one click here. thermometer

I am sad to say, this will be my last newsletter with y’all, as I am moving onto something new. ShortOrder.com has been amazing! Great boss, fantastic co-workers, and wonderful customers like yourself. It has been a privilege to be a part of this company. Ann Marie will be taking over our newsletter, and I’m proud to pass the torch to her.

How are you staying cool this summer? Let us know on our Facebook page! That is also the place to find out our one-day-only deals! ShortOrder does a random giveaway each month to someone who has reviewed a product online. Please join us in congratulating this month’s winner: Karen Hulett!

When in a financial crunch but needing to buy some new equipment, make sure to visit our clearance section first. We have scratched and dented, and discontinued products that are all covered by the full manufacturer warranty.

In this month’s issue: Change your way of thinking about credit card processing, Orange-Banana Smoothie Pops to keep cool, and our featured products: a Manitowoc ice machine, a Gen2 griddle, and an Advance Tabco cabinet base work table.

Do you have any suggestions for us? We are always ready to hear from you. Please drop us a line anytime!

Meghan Jarrell

How Processing Credit Cards Can Help Your Sales

It’s time to shift your way of thinking

 

Have credit card fees got you down? Do you feel like you are wasting money? Well, that’s probably because you are. You are now most likely thinking this is an article about some magical way to make those fees disappear, but it isn’t; sorry! According to Dan Simons’ article in The Kitchen Sink, he suggests that it is all about how you look at the situation.

The percentage of customers using plastic over cash is on a rise and not slowing down anytime soon. In 2012, 81 percent of money spent in the US at full-service restaurants was charged to debit, credit or pre-paid cards, which is an increase from years past, and quite a high percentage. Therefore, you cannot fight customers paying with credit cards. Times have changed and this is just how things are, but what you can do is use that information to your benefit.

Each time a credit card is swiped you immediately have stats such as: the customer’s name, how much they spent, how much they tip, what time of day they visited, etc… That information can be remarkably beneficial. There are new, innovative companies out there that will provide that information for you, and help you put that data to good use. Your credit card processor usually will not share this information for various reasons, so you have to find a “payment marketing” company that will.

Credit Cards

 

For example, there is an upscale-casual dining restaurant in Washington, D.C. that has put this marketing tool into effect. Through an online dashboard they were able to implement a frequent buyer program after learning how many return customers they have. They now are able to keep notes on their returning customers and personalize their experience each time they return. It is time to switch your negative feelings about credit card processing over to positive ones, and start utilizing all of the data that you have right in front of you.

Featured Products
QM-30A
gen2-mg-24c-nat
hk-ss-2410
Manitowoc Ice Machine
QM-30A
65-lb/24 hr, dice size cubes
$1,349 delivered
Gen2 Griddle
Gen2-MG-24C-NAT
2 burner, manual control
$814.00 delivered
Advance Tabco Cabinet Base Work Table – HK-SS-2410
14/304 SS, hinged doors
$2,498.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe
Orange-Banana Smoothie Pops
Orange Banana Pops
Cool off this summer with this recipe from countryliving.com
Yield: 6 Servings

Ingredients:

  • 7 Oz. greek yogurt
  • 2/3 Cup thawed orange juice concentrate
  • 2 Large bananas
  • Zest of 1 lime
  • 1 Tbsp fresh lime juice

Directions:

  1. Puree all ingredients
  2. Pour into six 3 ounce molds
  3. Freeze for 4 hours, or until solid

Tip: To release pops, dip molds into hot water until pops loosen and slide out.

Short Order
Frymaster
Vulcan
Manitowoc
Beverage-Air
Globe

Choosing the Right Ice Machines for Your School

Wednesday, July 3rd, 2013

Ice machines are a vital component of any kitchen, be it in a large restaurant, a mom-and-pop diner, or a school cafeteria. Ice machines are used in schools to chill food in the serving line, as additions to soft drinks, and even in medical capacities. Athletic programs need ice to treat sports injuries, making ice machines an important part of a school’s sports facility. School nurses often make use of school ice machines, as well. In lieu of a countertop ice maker or a large in-office freezer, school nurses can use ice from the school’s cafeteria ice makers and use it throughout the day as needed. Because schools utilize ice machines regularly, having quality ice machines is important to keep things running smoothly in a school kitchen day after day.

Here are some tips from ShortOrder that will help you choose the ice machine you need for your school, plus some bonus tips for maintaining ice machines.

How Much Ice Will You Need?

First, you will need to make sure your ice machine will keep up with the needs of your school. Aim for about 1.5 pounds of ice per student when deciding what size ice machine you should purchase.

What Kind of Ice Do You Need?

To choose between different ice machines, you should next decide what types of ice you need. Dice sized, half dice sized, flake ice, and nugget ice are all common options of ice types in ice machines. Cubed ice is generally limited to food service settings, while flake and nugget ice are flexible in use and can be used in medical settings, as for sports injuries or in a nurse’s office.

Where Will You Put the Ice Machine?

The last thing you want is to buy an ice machine, only to find you have no place to put it! Measure the spaces in your kitchen where an ice machine could potentially fit, as well as the dimensions of the doors into the kitchen, factor in how much ice you will need on average, then shop with those dimensions in mind. You should also allow five to eight inches on either side for maneuverability. If you will need a compressor, remember to factor that into your configuration, as well.

Choose Your Ice Machine’s Brand

When choosing between ice machines, it’s best to go with a quality brand that will stand up to regular use and continue to produce quality ice day in and day out. Manitowoc ice machines and Scotsman ice machines are both dependable and energy-efficient options for ice machines.

Choose the Best Price

Saving money is always a concern for schools, especially when ordering new equipment. Order ice machines and other restaurant equipment through ShortOrder, and receive free freight and consistently low prices. In fact, we will beat any ice machine’s advertised price by refunding 110% of the difference.

After You Buy Your Ice Machine

Once you purchase your ice machine, make sure you change the water filter at least twice yearly, since dirty ice can make students ill. Also be sure that you clean and maintain your ice machine properly to save energy.

Do you have tips for purchasing ice machines? Share them with us by connecting with ShortOrder on Twitter and Facebook!

Short Order | What's Cookin'

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