Holiday Safety Tips for Gen2 Ranges and More

Thursday, November 29th, 2012

The holidays are a busy time of year, and in such a fast-paced environment, chaos in the kitchen can lead to accidents.  While quality kitchen equipment like Gen2 Ranges can help you create delicious holiday meals with the best technology, be sure to remain diligent about kitchen safety.

Prevent Burns
With any range or stove, not just Gen2 ranges, always be wary of open flames.  Keep your sleeves rolled up and be mindful to turn off burners immediately after you are finished using them.  If you are stirring food on a range, stir away from your body.  With Gen2 ranges and other kitchen appliances, you can never be too careful.

Avoid Cuts
While it is important (not to mention more efficient!) to keep your knives sharpened, a sharp knife can be hazardous to clumsy fingers.  When slicing, dicing, chopping, and peeling, be careful!  Food cutters are a safe alternative, and have the additional benefit of slicing more food, faster.  You should also be wary of the blades on food processors and blenders.

Keep It Clean
Clean up any spills immediately after they happen.  A slick spot on the floor in front of one of your Gen2 ranges can quickly turn into an injury.  If you have your hands full and can’t get to it right away, warn others about the spill so they can avoid it.  Also, it never hurts to wear shoes with good traction.

Know Your Stuff
When working with kitchen appliances, from large Gen2 ranges to small Amana microwaves, it’s important to know your restaurant equipment.  Understand every setting, and fully repair any broken or malfunctioning equipment immediately.  It’s also good to know what kinds of foods you can and can’t use with certain pieces of equipment.  For example, click here for reasons you should never deep fry a frozen turkey.

Follow these tips and always exercise caution in the kitchen, and you can create successful holiday dishes for your customers.  Have a safe, happy holiday from all of us at ShortOrder!

SoundOff – Slicers

Friday, November 23rd, 2012

November 2012
labeled slicer

The holidays are here. It is during this time of year that most families gather together and share a meal or two. It seems that most of the meals involve some form of meat, be it turkey or ham or something else. Therefore, this month we are highlighting slicers. We carry over 30 slicers in a wide range of styles, including our newest addition: a Nemco vegetable slicer. Some things to look for when purchasing your next slicer are: duty-type, blade size, and motor design.

You need to know what you will be slicing and how often you will be using your slicer to decide if you need light, medium or heavy-duty. You don’t want to overload your slicer. The blades come in a variety of sizes. You need to use a blade that has a diameter equal to the size of the product being sliced. You can choose between manual and automatic slicers based upon how much you are needing to slice. One last thing to consider is if you prefer belt-driven vs. gear-driven. Gear-driven is the way to go for higher volumes of slicing.

You can shop for Slicers at here.

Featured: Slicers
Features & Specifications


5 Star

– 1/4 HP
– 120/60/1
– 3 Amps
– Semi-Automatic
– Belt-driven system
– 12″ Blade
– Heavy-duty
– Warranty: 1 yr parts/labor



4 Star

– 1/3 HP
– 115/60/1
– 2.5 Amps
– Manual
– Belt-driven system
– 12″ Blade
– Light-duty
– Warranty: 1 yr parts/labor

German Knife


4 Star

– 1/2 HP
– 115/60/1
– Manual
– Belt-driven system
– 12″ Blade
– Light-duty
– Warranty: 1 yr parts/labor



3 Star

– 1/3 HP
– 115/60/1
– 3 Amps
– Manual
– Belt-driven system
– 12″ Blade
– Light-duty
– Warranty: 1 yr parts/labor

Warming Up Your Ovens with Marketing Campaigns for Holidays

Thursday, November 22nd, 2012

It’s the most wonderful time of the year… for food.  Kitchens have been gearing up their ovens for the winter holidays, and now that they’re here, we welcome the opportunity to try out holiday specials and offer customers a variety of options during the holiday season.

So many holidays feature food as a major part of their celebration.  Think about it: chocolates and romantic dinners for Valentine’s Day, anything green on St. Patrick’s Day, a traditional Easter Dinner, barbecue for the Fourth of July, the soohor and iftar meals during Ramadan, all things pumpkin for Halloween, turkey and all the trimmings for the Thanksgiving, latkes (potato pancakes) and sufganiyot (jelly-filled doughnuts) for Hanukkah, and a feast for Christmas fresh from the ovens.  The possibilities for culinary creativity are endless.  Here are some good ideas to help drum up some business for your ovens on holidays year-round.

Use Unique Holiday Promotions
Offer customers some incentive to choose your business in particular on a holiday.  This might mean offering a specialized “green” menu on St. Patrick’s Day, advertising a discount or special service to larger parties around New Year’s Eve, or if you are a casual establishment, holding trivia nights with themed quizzes and small prizes.

Advertise Strategically
Think about your main demographic of customers and cater to them when advertising.  Place ads in the local newspapers’ or magazines’ food sections.  If your business has social media outlets, use them to advertise and promote any special offers you may be running.

Decorate for the Holiday
Opt for colors that match the season, and keep your décor neutral to cater to all tastes.  Colored lights for winter holidays, sparkly décor for New Year’s, candles and draperies for Valentine’s Day… you get the idea.

Stay Politically Correct
You may think that being “PC” is overhyped these days, but political correctness is something you should pay special attention to in your marketing.  Be inclusive in your advertising.  A simple “happy holidays” on signs, menus, and wished by your staff will welcome customers of all types, and the kind sentiment remains intact.

Keep your ovens full and your guests happy with unique advertising, and you’ll all have a happy holiday, no matter the time of year.

Now Serving – Marketing Tips for the Holidays, Hot Apple Cider and Two New Manufacturers

Friday, November 16th, 2012
November 2012 A monthly newsletter showcasing the taste of cookware ISSUE 47
Now Serving

Howdy! How are things? Have you come down off of your sugar-high from all of the Halloween candy yet? I realize that a lot of major things have occurred around our country since our last newsletter, ranging from the Superstorm Sandy (I do hope that all our readers from the Northeast are recovering.), to the Giants winning the World Series, to Obama getting re-elected, to the NBA season starting on-time (unlike last year), and so much more.

Now we are merely weeks away from the biggest food holiday of the year…Thanksgiving! Do you keep with tradition and cook a turkey or do you celebrate in a different way? I overheard a co-worker that is going to break imagetradition this year by skipping the stuffing and turkey, and grill “Shrimp on the Barbie” instead. I know a lot of people that skip the cooking altogether and eat out as well. What are your plans? Tell us about it on our Facebook page.

Something exciting going on here at this past month, is that we have added two new manufacturers to our product line, Nemco and Luxor. Please stop by and search our new items. Each month, we do random giveaways on our Facebook page. We actually had two different promos happen last month that you possibly missed if you haven’t “liked” us yet. Another way to save, is to submit a product review on We’re giving away a $50 Gift Card to one reviewer per month. Join me in congratulating this month’s winner: Jeff Simon. offers a great clearance section, full of scratch and dent and discontinued inventory! These products have only minor physical imperfections and are protected by the full manufacturer warranty. Clearance inventory changes often so check our clearance section for the best deals.

In this month’s issue: How to use the holidays to your marketing advantage, an easy recipe for apple cider, and our Featured Items: a Gen2 Griddle, a Nemco Food Cutter, and Luxor Utility Cart.

Remember, this newsletter is for you and if there is anything you’d like to know more about – give us a shout! We’d love to hear from you.


Meghan Jarrell


Take Advantage of the Holidays

10 Marketing Ideas to Bring in More Business

Now that we are into the fall, and rapidly approaching the holiday season, it is time to look at what you can do with your marketing to bring more customers in this year. According to Eleanor Frisch’s article: Top 10 Restaurant Marketing Tips for Holidays and Special Occasions, these tips are not only good for the holidays that are coming up; they can be applied to birthdays, anniversaries, and many other special occasions.

  1. Send holiday greetings – send your customers a warm greeting for an upcoming holiday to make them feel appreciated. You can include a small promotion at the bottom to entice them in, ie: free glass of champagne for couples on New Year’s Eve, etc…
  2. Offer a birthday gift – the National Restaurant Association says that more than half of Americans eat out on their birthday. Encourage them to choose you over another location, by sending them a free gift of sorts, such as a free dessert in advance.
  3. Sell gift certificates – take advantage of different holidays all year long by displaying them in a visible location near the point of sale or at the entrance. A lot of certificates are never actually used, which turns into direct profit.
  4. Put on a special holiday promotion – don’t lower your prices but add something extra to add value, such as a free taxi ride on New Year’s Eve, or a special meal/menu on Valentine’s Day for two
  5. Throw a holiday party – focus your food and drink menu around the theme, ie: Mardi Gras, New Year’s, Halloween, etc.., provide special entertainment and advertise through flyers and direct marketing
  6. Use seasonal decorating – this one is simple: roses and candles for Valentine’s Day, for New Year’s Eve use sparkly things, Christmas lights during December, etc… keep up with the seasons but don’t conflict with your overall design
  7. Host a holiday fundraiser – put together a food drive, or pick a day to give a certain percentage of sales to a local charity, and then advertise wherever you can, to bring in the customers
  8. Be politically correct – you do not want to lose customers due to ignorance. Make sure to train your staff and appropriately decorate and word menus and signage to say “Happy Holidays” versus “Merry Christmas”, unless you are certain that your main customer demographics are from a specific religion
  9. Put on a unique holiday stunt – ideas would be to turn your establishment into a haunted house for Halloween, or dress all your wait-staff as elves for Christmas, or hide eggs during Easter. Dress someone as a giant turkey on the street to bring in clients around Thanksgiving. Your options are endless.
  10. Advertise for the holidays – think about events occurring around each specific holiday, there are a lot of local Christmas programs at schools, ballets, etc… put an ad in their bulletins. Thanksgiving would be a good time to advertise in the “food” section of your local newspapers and magazines.


Featured Products
Gen 2 Griddle
48″ Gas Griddle
$1,432.00 delivered
Nemco Food Cutter
3/8 Cutting Grid
$151.00 delivered
Luxor Utility Cart
Stainless Steel Cart
$173.00 delivered
Click for more info! Click for more info! Click for more info!

Featured Recipe

Easy Apple Cider

This easy recipe from will spice up any holiday party.

Yield: 8 Servings


  • 1 (64 oz.) bottle apple cider
  • 3 Cinnamon Sticks
  • 1 Teaspoon whole allspice
  • 1 Teaspoon whole cloves
  • 1/3 Cup brown sugar


  1. In a slow cooker combine apple cider and cinnamon sticks
  2. Wrap allspice and cloves in cheesecloth and add to pot
  3. Stir in brown sugar
  4. Bring to boil, then reduce heat and serve warm
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Char Broilers Make Creative Vegetarian Dishes

Thursday, November 15th, 2012

Serving vegetarians doesn’t have to mean sacrificing flavor or creativity.  Char Broilers are an excellent way to get that open-flame taste without ever needing an outdoor grill.  There are many types of char broilers to choose from and by many popular brands like Bakers Pride, Vulcan, and Gen2.  Use char broilers to go for a unique approach to your vegetarian menu items, and you’ll end up with a bevy of foods that are both delicious and vegetarian-friendly.

Herbs and spices can boost the flavor of any vegetarian meal.  Baba ghanoush is a classic Levantine dish that features charbroiled, charred eggplant, which is then pulped and pureed, and with added spices becomes a wonderful spread for an appetizer.  Chargrilled corn-on-the-cob makes for an excellent addition to a Southern or Southwestern meal; add a dusting of Cajun seasoning or garlic powder to give it a unique kick.  Or, marinate a variety of charbroiled vegetables like zucchini, eggplants, leeks, and yellow pepper in a combination of olive oil, garlic, and basil, salt, pepper, and vinegar, and you’ll find that you have a vegetable medley that serves well as an antipasti plate or a complement to a main dish.

But don’t limit yourself to just side dishes.  When it comes to vegetarian dishes, there are so many types of veggie burger to be had in the vegetarian world these days.  Don’t limit yourself to hamburger-tasting soy or tofu substitutes.  The spicy black bean burger; Italian-inspired veggie burger with basil, tomato, and cheese; falafel burgers with tzatziki sauce; lemon-basil tofu burgers; and of course the staple portobello are all vegetarian substitutes which are not only tasty, but offer variety in a world that doesn’t necessarily always cater to vegetarians.

With char broilers you can get that made-on-the-backyard-grill flavor without leaving the kitchen.  Who knows?  You may find that even some die-hard carnivores fall for the deliciousness of a vegetarian dish.

The Right Restaurant Equipment for a Delicious Thanksgiving Feast

Thursday, November 8th, 2012

Whether you are catering to the whole family clan or a big group of friends, the right restaurant equipment can help make Thanksgiving food preparation faster, leaving you with more time at the table.  When cooking for large numbers, efficiency is the name of the game.  Mixers, combination ovens, and even Gen2 fryers can make life in the kitchen easier.  Here are some things to consider when putting together your own delicious Thanksgiving feast:

Start cooking your turkey first so it is guaranteed to be finished by the time everyone is settled at the table.  There is nothing worse than a table (or two, or three) full of guests and no main course.

If you decided to deep fry your turkey, be absolutely sure it is completely thawed.  It will probably take 3 to 4 days in a refrigerator to take a turkey from totally frozen to fully thawed and ready for the fryer.   If you’re not sure it’s thawed… wait some more.  Trying to fry a frozen turkey results in splattering oil that can cause a major fire if it comes into contact with a flame.

Be sure to consider your guests’ food preferences and allergies.  Nuts, shellfish, dairy, eggs, and certain fruits are some common food allergies to be wary of.  Also, be careful to keep any allergy-friendly dishes apart from each other on your restaurant equipment.  Clean surfaces and containers thoroughly that may have been contaminated by the allergens.  Additionally, the kids’ table may be pretty picky, so in addition to your famous spicy Andouille sausage dressing have some kid-friendly sides on hand, too.

Be creative!  Think outside the box when it comes to your Thanksgiving meal.  Roast your sweet potatoes with lime and ginger, make a pumpkin coconut tart instead of traditional pumpkin pie, add a little curry to your macaroni and cheese, bake some garlic and sun-dried tomato corn muffins… the possibilities are endless.

Preparing a Fried Fall Feast with Gen2 Fryers

Thursday, November 1st, 2012

Now that October is coming to a close, it’s time to put away our spooky decorations, throw away the piles of empty candy wrappers, and make room for cornucopias, copious amounts of football, and a delicious autumn feast. This Thanksgiving consider using one of our Gen2 fryers to help you prepare a tasty fall meal in deep fried style. (Tis’ the season to treat ourselves, right?) Here are some of our favorite dishes that we know will complement any holiday meal.


Fried Stuffing on a Stick
 This is exactly what it sounds like: your favorite stuffing recipe battered, stuck on a stick, and dropped in one of our Gen2 fryers. Stuffing kebabs make it even easier to eat your favorite holiday side. And with the GEN2-F3-NAT, one of our most economical Gen 2 fryers, it’s never been easier to prepare your favorite seasonal fried foods. With a 40-pound capacity, you’ll be able to make enough stuffing to last you until New Year’s Eve.

Deep Fried Cranberry Sauce Fritters
Classic cranberry sauce is one of our favorite autumn traditions, but this new twist of a dish might just surpass the classic. You’ll need the gelatin-based cranberry sauce sliced into thin cylinders to make these disc-like servings of fried goodness. The GEN2-F3-NAT, or any of our other Gen2 Fryers, will help you get the perfect temperature to create a crunchy outside and a gooey delicious inside.

Main Course

Deep Fried Turkey
Fried turkey is quickly becoming one of the most popular ways to prepare this classic holiday headliner. Deep frying the bird leaves the meat crisp and crunchy on the outside and juicy and moist on the inside. Although this method is popular, it can also be dangerous. Here’s a trick to know how much oil to put in: place your turkey in the fryer then fill it with water until the turkey is fully submerged. Take the turkey out, and the water line remaining is how much oil you need. Just don’t forget to wipe all of that water out before adding new oil! With the GEN2-F5-NAT, one of the largest of our Gen2 fryers, cooking the holiday turkey is almost as easy as eating it. And with an automatic safety shut-off, frying your favorite poultry has never been safer.


Pumpkin Empanadas
Empanadas, or hand pies as they’re called in northern regions, are tiny fried pies with delicious filling tucked into the center. This seasonal favorite is sure to make all of your guests happy. People love pumpkin pie. Now just imagine how much they will love fried pumpkin pie. With either the GEN2-F3-NAT or the GEN2-F5-NAT, or any of our other Gen2 Fryers, making these delicious pockets of pumpkin-goodness is simple, safe, and sure to leave every holiday guest coming back for seconds.

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