Low Price Guarantee and Then Some

Wednesday, May 16th, 2012

From our beginnings, ShortOrder.com has distinguished ourselves among the restaurant equipment scene by offering free shipping and a low price guarantee on restaurant equipment. If you’ve been out there looking, you know that’s a rare combination. Companies who offer a low price guarantee usually make up the difference by charging stiff shipping fees, while companies who offer free shipping use it as a way to justify charging a higher price. At Short Order, we feel that you should be able to expect the best deal out there. Period. That’s why we offer a low price guarantee that includes free freight and low prices on restaurant equipment. In fact, we’ll beat (not match) any advertised price by refunding 110% of the price difference.  Just show us the deal, and we’ll beat it every time.

With that low price guarantee comes an uncommonly high level of customer service. Our ratings system and customer buying guide gives our customers an opportunity to make an informed choice of restaurant equipment. We continually evaluate the market and check with our customers to ensure that our inventory is stocked with the equipment you want. We even provide buyers guides, and our “What’s Cooking” blog features individual products, giving extended information about each piece of equipment. Ultimately, we want to make it as easy as possible for you to buy with us. That’s what customer satisfaction is all about.

Whether you are looking for Beverage Air Refrigerators, Globe Slicers or Frymaster Fryers, Short Order gives you the same low price guarantee, while helping you thoroughly compare these products to others of their kind. From dish machines to hot dog cookers to hand sinks, the low price guarantee stays the same. That means you can rest easy knowing you’ve done everything you can to keep your overhead low and your customers satisfied.

Deep Fried Magic: Gen 2 Fryers

Wednesday, May 9th, 2012

In the fast-paced world of food service, sometimes it can feel like you’re constantly in a race to the finish line. It helps to have restaurant equipment that can keep up. Natural gas fryers have the advantage of rapid heating, going 0 to 300º in no time. But just like race cars, a select few take performance to a whole new level–like the Gen2 40 pound natural gas fryers.

The Gen2-F3-NAT natural gas fryer from Gen2 tops our list of featured 40 pound natural gas fryers this month. Voted “Best In Class” by Food Service Supplies Magazine, this fryer has also earned the Editor’s Choice with a 5 star rating. This tube-type fryer has a stainless steel fry tank with a cool zone for easy cleaning. With a range of 200º-400º, the built-in high limit control keeps your fryer from overheating. This baby measures 15.5″ x 47.13″ x 30.25″, weighing in at a respectable 200 lbs. But your heart will be light as a feather knowing your crispy morsels will be perfectly fried every time at a pace that matches the speed you need. Among 40 pound natural gas fryers, this is one of the best.

With Gen2 40 pound natural gas fryers, you’ll fly through the breakfast, lunch or dinner rush, racking up complements from your raving customers as they bite into your perfectly fried bits or dough or juicy chicken. Because when the perfect ingredients, temperature and timing come together, magic happens. And despite the racetrack-like speeds of a busy kitchen., it’s that deep fried magic that will keep them racing back for more.


Free Shipping: A Winning Idea

Thursday, May 3rd, 2012

The restaurant business is a bigger challenge than anyone on the outside will ever know. Sure, there are always deadlines in business. But try being up against the nightly deadline called hunger. Not just the hunger of one patron, but all of them—all the time. And then when you consider how, in this day and age, just one complaint can ruin a business, reliable performance becomes an imperative. So when your restaurant equipment breaks down, you have no choice but to replace it—and fast. You do your research, you find the perfect equipment at the right price, and then, just when you thought you were home free, shipping costs are added in, and all of a sudden, you’re way over budget.

We’ve all been there, right? Who can afford the waste of time? That’s why, at Short Order, we have something radical we call, “Free Shipping.” Maybe you’ve heard of it? OK, so free shipping is not exactly a cutting edge idea. But when we thought about what would make a difference for you, the one on the hot seat, free shipping came to mind. You see, with Short Order, what you see is what you get. We have no intention of cashing in on your need for a quick solution, because we know how hard it is to run a business, and if we do our job, yours becomes just a little bit easier.

Whether you’re buying Frymaster Fryers or Manitowoc Ice Machines, you know that you’re getting quality at a price that makes sense. Nothing comes for free. Shipping costs, however, are some companies’ approach to increasing the bottom line. That’s just not how we do it. So the next time you need a char broilers or a carving station, with great quality and free shipping, you can rest assured we have your back.  And there’s nothing hiding behind ours.

Introducing: ShortOrder Sound-Off! A ratings and reviews newsletter

Thursday, May 3rd, 2012


We are proud to introduce the ShortOrder Sound-Off! Each month, we will pick a restaurant equipment product category and break it down for you. Then, we’ll rank and review a few of the offerings in the category, so you’ll have the most information to make the best buying decision.

If, for any reason, you would rather not receive this email, feel free to unsubscribe from further issues – you will be able to choose to keep receiving the Now Serving Newsletter that you are currently subscribed for.

This month, we’re taking on the 40 lb deep fryer. The fryer is an essential piece of equipment in many restaurants. They can be found in a wide range of prices, so what’s the difference? You’ll need to look at construction quality and the recovery times to see which model is best for you. Some are really heavy duty, and meant for constant use and need quick recovery time. Others are less heavy duty, but suitable for your average restaurant. There’s no need to buy the heaviest duty, it might be overkill.

Check out our Buyers Guide on Fryers

Featured 40 lb Fryers
Features & Specifications
Gen2 Fryer
5 Stars
– Temp range: 200-400 degrees F
– High limit control shuts down fryer if shortning exceets max temp
– Stainless Steel Frypot
– Tube Type Fryer
– Cool Zone in Fry Tank
– 2 baskets with plastic coated handles
4 Stars
– Quick heat-up time
– Low idle cost per hour during slow periods
– low gas consumption per load
– Cool Zone in Fry Tank
– Tube Type Fryer
– Stainless front, door, backsplash, aluminized sides
– Stainless Steel Frypot
4 Stars
– Large heat-transfer area for even heat distribution
– Open pot is easy to clean
– Durable temperature probe
– Cold Zone in Frypot
– Open Pot Fryer
– 12″ x 15″ Frying Area
– Stainless Steel Frypot
3 Star
– Earth magnet to secure door
– High limit control shuts down fryer if oil gets too hot
– Large cold zone
– Stainless Steel Frypot
– Twin fry baskets with plastic handles
– Stainless Steel front and door, galvanized sides
– Tube Type Fryer
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Low Price Guarantee

ShortOrder.com is committed to being the low price leader. Not only will we meet, but we'll beat any legitimate advertised price from a competing food service equipment dealer for any item in our inventory. We will gladly refund 110% of the difference on an identical item from another dealer (including all freight charges.) Contact us at 800-211-0282 if you feel you have located an item that is priced lower than ShortOrder.com.

We beat any price