October is National Dessert Month and features a number of specialty days sprinkled throughout, including National Angel Food Cake Day (October 10), National Pumpkin Pie Day (October 12), National Chocolate Cupcake Day (October 18), and National Boston Cream Pie Day (October 23). With desserts taking center stage all month long, there’s no better time to showcase your restaurant’s tastiest treats and satisfy every sweet-toothed patron that walks through the doors. Here are a few ideas for organizing and presenting your dessert offerings for the month.
By seasonal fruits
Incorporating seasonal fruits into different dishes is a great way to shake up the dessert menu while taking advantage of the freshest produce available. Apples, pears, figs, and cranberries are all in season, so get those apple pies, poached pears, homemade fig bars, and cranberry coffee cakes into your True Refrigerator display case to attract attention and drive after-dinner sales.
By nationwide popularity
Another idea for celebrating National Dessert Month is to provide customers with a selection of the most popular desserts as ranked by nationwide surveys. According to one such survey, current favorites include apple pie, carrot cake, cupcakes, and Jell-O. You can even present these desserts in countdown fashion by beginning with the No. 10 entry (cheesecake), keeping it on offer for a few days, and then progressing down the list until you get to No. 1 (fudge).
By customers’ expectations
If you serve a more traditional minded customer base, then simply meeting their expectations might be the smartest way to approach National Dessert Month. This could mean keeping extra servings of chocolate mousse in the refrigerated display, whipping up a sizable batch of tapioca pudding in a commercial cook pot, or making sure everyone’s favorite pumpkin pie is always in abundance.
By the calendar
As mentioned above virtually every day in October celebrates a different confection, so if you’re striving for variety in your dessert menu, just follow the calendar. Doing so will take you through everything from Apple Betty to Yorkshire Pudding, brandied fruit, caramel apples, and frappes, a journey that is certain to appeal to conventional and adventurous palates alike.
Whether your restaurant is already well-known for its desserts or you want to focus on popularizing this part of your menu to help increase revenues, you should be excited for October. Take advantage of National Dessert Month by using the above ideas to celebrate all things sweet and gooey with your customers!